Friday, June 7, 2024

Primary Arms Appoints Bob Protheroe as Director of Government Sales & Programs

Primary Arms Government has announced the appointment of Bob Protheroe as the new Director of Government Programs and Sales. Bob joins the team with an extensive background in sales and marketing, bringing a wealth of experience in revenue generation, strategic planning, organizational development, and solution sales in the tactical equipment, public safety, and emergency response markets.

Bob brings over 30 years of experience in the industry, with key leadership roles at leading firms like Geissele Automatics, Beretta Defense Technologies, Steiner USA, Avon Protection Systems, Inc., Municipal Emergency Services, Inc., TVI Corporation, and Fisher Scientific. His many achievements include securing major contracts with the Department of Defense, U.S. military, and federal law enforcement agencies, driving revenue growth, and leading high-performing sales and marketing teams to deliver innovative solutions and unparalleled service to clients.

"Bob brings a wealth of experience in navigating the government contracting landscape and is committed to fostering strong partnerships to deliver innovative solutions for the sector," says Özge Cumberland, Chief Business Development Officer at Primary Arms. "I am excited to see Bob leading our government business into a new era of growth, leveraging his expertise to secure critical partnerships and deliver exceptional value to government agencies."

In his new position, Bob will support the Primary Arms Government team with deep expertise in team leadership, customer retention, grants, contracts, revenue generation, sales strategy, business analytics, channel development, negotiations, and client communication. His proven track record in developing and leading sales and marketing teams, both virtual and on-site, makes him a valuable addition to the Primary Arms Government team.

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