FRIDAY, NOVEMBER 6, 2026   |   SUBSCRIBE    ARCHIVES

EDITOR'S NOTE

Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. The split editions are due to the large volume of releases appearing today.

ARCHERY

Bowtech announces the launch of the Anthem 36 and Anthem 39 competition-driven target bows, featuring innovative Adaptive Riser Arch technology and A.I.M. Mod for personalized shooting control. Available October 30, 2026, starting at $2,099.

AWARDS & HONORS

Holosun Technologies, Inc. received the National Association of Sporting Goods Wholesalers (NASGW) Optics Manufacturer of the Year award for 2026, marking its fourth win in five years. The honor recognizes Holosun's outstanding service, value, and support through two-step distribution to wholesalers and dealers.

CONSUMER PROMOS

Walther Arms is offering a free Vortex Venom Enclosed Micro Red Dot optic valued at $290 with the purchase of qualifying PDP pistols from November 1 through December 31, 2026. The promotion applies to new Walther PDP and PDP F-Series models in various configurations, with redemptions required by January 31, 2027.

DEALER PROGRAMS

Crow Wholesale announced an exclusive MTP Holiday promotion featuring Diamondback products with special promotional pricing for dealers from November 2-8. The limited-time offer aims to help Crow dealers prepare for the holiday selling season with access to select Diamondback products while supplies last.

EVENTS

Gun Owners of America (GOA) announced tickets are on sale for GEAR (Gun Owners Empowerment & Adventure Recreation), taking place May 21-23, 2027, at Merus Adventure Park near Amarillo, TX. The event features outdoor exhibitors, hands-on experiences, family activities, and industry connections celebrating adventure and freedom.

FISHING

Millennium Marine introduces the Spyderlok R300 Rod Transport Rack, an anodized aluminum solution that securely holds up to eight fishing rods using patented Spyderlok technology. The adjustable rack accommodates rods of varying lengths and features easy removal for quick access at the water.

INDUSTRY UPDATE

The NSSF-adjusted NICS figure for October 2026 reached 1,402,422, representing a 7.9 percent increase compared to October 2025. Texas, Florida, and California led in adjusted NICS checks, while the unadjusted FBI NICS figure showed an 8.1 percent decrease year-over-year.

Armanet, a programmatic advertising platform built for the firearms, hunting, shooting sports, and outdoor industries, launches with eight integrated channels including programmatic display, video, Connected TV, and email. Founded by Nick Morissey, the platform uses ArmanetID and multi-touch attribution to help brands measure sales impact across all marketing channels.

SHIELD Sights marks its 40th anniversary as a British manufacturer of red dot optics, celebrating four decades of innovation since its founding on November 3, 1986. The company developed the influential RMSc mounting footprint now widely adopted by handgun manufacturers and continues manufacturing optics in Crewkerne, England.

Firearms Policy Coalition (FPC) and the National Rifle Association (NRA) filed a federal lawsuit, Maines v. Bethel, challenging Pennsylvania's ban on carry licenses for adults under 21. The case builds on FPC's previous victory in Lara v. Paris, where the Third Circuit affirmed that 18-to-20-year-olds are protected by the Second Amendment.

The Second Amendment Foundation (SAF), Louisiana Shooting Association, and Firearms Policy Coalition filed a reply brief with the Fifth Circuit Court of Appeals challenging the limited scope of relief in a case striking down the federal handgun purchase ban for 18-20-year-olds, arguing the government's voluntary non-enforcement policy is insufficiently permanent.

Firearms Policy Coalition (FPC) and the National Rifle Association (NRA) filed a motion for preliminary injunction in federal court seeking to immediately block Pennsylvania's ban on issuing firearm carry licenses to adults under 21, citing binding Third Circuit precedent from Lara v. Paris that established 18-to-20-year-old adults are protected by the Second Amendment.

JOBS, JOBS, JOBS

The Rocky Mountain Elk Foundation (RMEF) is hiring a Director of Land Conservation based in Missoula, Montana. The position leads RMEF's land conservation and access program, managing strategic partnerships and overseeing projects that have conserved over 9.2 million acres since 1984.

NEWSSTAND, RADIO & TV

Outdoor Channel dedicates Saturday evenings to the MeatEater franchise with a three-hour "Prime Cuts" block featuring Rinella's Field Notes, MeatEater Season 14 premiere on November 14, and MeatEater's 12 in 26 cinematic presentations showcasing hunting, fishing, and outdoor adventures with Steven Rinella and crew.

Pursuit Channel has renewed its multi-year partnership with The Choice with Ralph & Vicki, one of outdoor television's most recognized programs. Hosted by Ralph and Vicki Cianciarulo, the series will continue airing on Pursuit Channel and Pursuit UP, reaching over 20 million linear television homes and 120 million streaming users.

World Fishing Network presents "Reeling Around Wednesdays" featuring legendary anglers Bill Dance, Roland Martin, and Jimmy Houston alongside Captain Mike Anderson, Tyler and Sara Trampe, Jameson Redding, and Mark Courts sharing fishing tips and techniques across multiple classic programs.

Sportsman Channel's "Lock & Load Thursday" block airs weekly from 9:00-11:00 p.m. ET, featuring Guns & Ammo TV, Gun Stories hosted by Joe Mantegna, Dirt Trax TV, Handguns with J. Scott Rupp and Richard Nance, and MeatEater with Steven Rinella. The 4th annual "Guns & Ammo Showcase" presented by Brownells premieres November 26.

PRODUCT NEWS

NEXTORCH North America announces the P09 Multi-Function Duty Flashlight featuring white, UV, red, and blue LEDs with up to 2,000 lumens and 240-yard beam distance. Designed for law enforcement and emergency response, it includes tactical strobe, ceramic glass breaker, and IP67 durability at $79.99 MSRP.

Trijicon, Inc. announced the availability of its RMR Type 2 Adjustable LED Green Dot reflex sight in a new Coyote Brown anodized finish. The USA-made optic features a 3.25 MOA green aiming point, forged 7075-T6 aluminum construction, and advanced battery conservation technology for reliable performance in demanding conditions.

UTG PRO, a brand of Leapers Inc., has launched new SD Monolithic Handguards for MP5 and MP5K platforms. The patented design features M-LOK slots and Picatinny tops for accessory versatility, with suppressor integration and improved ergonomics for modern MP5 enthusiasts.

Trijicon, Inc. announced a new Coyote Brown anodized finish for its RMR HD reflex sight, designed for law enforcement, military personnel, and serious shooters. The optic features an enlarged viewing window, advanced light sensor, and is built from forged 7075-T6 aluminum with waterproof capabilities.

Muddy has released a comprehensive lineup of cold-weather hunting gear including the DV8 Mammoth Jacket and Bibs, Nucleus Heated Vest, DV8 17-Inch Insulated Boots, Overshoe Foot Warmers, and a Boot and Glove Dryer to help hunters stay warm and comfortable during late-season hunts.

SIGHTRON announced the addition of lockable turrets to three S6 5-30x56 ED IR riflescope models designed for medium to long-range tactical shooters and hunters. Made in Japan with Extra-Low Dispersion glass and exclusive Zact-7 Revcoat Plus lens coatings, the riflescope features SIGHTRON's ExacTrack W&E system and is covered under their Lifetime Performance Guarantee.

Muddy launched DV8 and Timber Recon Xtreme (TRX) women's hunting apparel systems featuring complete layering solutions designed for late-season cold-weather conditions. The waterproof, windproof gear includes base layers, jackets, bibs, and insulation pieces rated for temperatures well below freezing, available online and through retailers nationwide.

Ol' Man Outdoors has introduced the OST-100 Steady Eddie Tripod Shooting Stick, a field-tested rifle rest designed for deer gun season. Weighing 5 lbs. 10 oz. with an adjustable height range of 8 to 65 inches, the tripod supports multiple shooting positions and is compatible with crossbows and spotting scopes.

Davidson's has expanded its inventory to include EOTECH's full line of DCBL suppressors, featuring Vent-Forward Technology for sound suppression and recoil mitigation. The DCBL 9PCC, DCBL 762, and DCBL 556 models are now available in FDE or black, with prices ranging from $999 to $1,099.

SnapSafe, a Hornady Manufacturing brand, introduces modular safes that assemble on-site without welding or professional installation. The line features 2300°F fire protection and scales from single-door to double-door configurations, with the Titan model starting at $2,189 and the Super Titan Double Door at $3,269.

BANISH Suppressors introduces the HD 762 INC, a 7.62 NATO/.308 Winchester suppressor made from 718 Inconel through additive manufacturing. Designed for AR-10s and 6mm AR-15s, it features controlled-flow technology delivering low back pressure while maximizing flash and sound suppression, with an MSRP of $1,129.

ZeroTech Optics USA introduces the Thrive HD 6-24x50 – PHR 2 Illuminated riflescope, featuring a 24x magnification, six red brightness settings, and an Adjustable BDC Turret with five lockable markers. Weighing 23.0 ounces with a 50mm objective, the scope is designed for hunters seeking higher magnification without sacrificing portability.

Remington Ammunition partners with Ruffland Kennels as an Official Remington brand licensee to create an exclusive collection featuring three kennel sizes, matching top trays, and the Water Hole in Remington's iconic green and sunflower yellow colors. The USA-made products are now available online.

Blue Force Gear® is giving dealers a new way to meet growing customer demand for compact, practical emergency preparedness with the Blue Force Gear® MTKN!® NANO - ES. The kit features a one-handed deployment system with essential supplies including QuikClot® Combat Gauze LE, HyFin® Vent Compact Chest Seal, and compression dressing, available in belt-mounted and MOLLE configurations.

C&H Precision, headquartered in Richmond Hill, Georgia, offers red dot adapter plates for popular pistols and revolvers including Ruger MK IV, SIG P320, Colt Anaconda, Kimber KDS9c, and GLOCK models. The plates support optic footprints from Aimpoint, Trijicon, Holosun, Leupold, EOTech, Vortex, and Olight.

Dead Down Wind provides guidance on maintaining hunting equipment throughout late season and proper storage methods. The company recommends cleaning gear before storage, drying thoroughly, and using products like their Laundry Detergent Sheets, Field Spray, and Boot & Storage Powder to manage odors and protect investments for next season.

Boyt Harness Company announced the Neptune Waterproof Duffel, featuring military-grade 840D Ballistic Nylon, double-sided TPU coating, and RF-welded seams for complete water protection. Available in three sizes, the duffel includes heavy-duty carry straps, detachable backpack straps, and waterproof zippers for outdoor professionals and sportsmen.

RosCo Outdoors has partnered with Realtree to introduce a camouflage apparel collection featuring the GX2™ Performance Hoodie, GX2™ Lined Flannel, Guide Pro Jacket, and Outfitter Half-Zip. The collection combines iconic Realtree patterns with functional, durable layers designed for hunters and outdoor enthusiasts in changing conditions.

Premier Body Armor announces the Fortis Bump Helmet, a high-cut, non-ballistic helmet featuring an aramid composite shell for rescue operations and night vision use. Weighing 2.2 lb and priced at $239, the helmet uses compatible hardware with Premier's Fortis Ballistic Helmet and includes a matching Cordura cover available in multiple colors for $49.

QuietFlow Suppressors, a brand from GForce Arms, has launched the AIRCHOPA 30Ti, a lightweight titanium .30 caliber suppressor weighing 8.3 ounces. The suppressor features eight baffles with patent-pending Zero Flow geometry and delivers 38.0 dB sound reduction at the muzzle on .308 Winchester, with an MSRP of $699.

 

With more than 2,700 exhibitors spanning two major venues, the SHOT Show® merits a multi-day visit for attendees. Factoring in travel, lodging and meals for multiple team members, however, expenses can quickly mount. So, it’s necessary to look for any way to add value to your team’s stay in Las Vegas.

When it comes to hotels near The Venetian Expo and Caesars Forum, there is an abundance of options to fit a wide range of needs — providing both great value and convenience. We’ve identified some ways to save on lodging during SHOT Week®.

(Looking for more budget-saving tips for the 2027 SHOT Show? Bookmark shotshow.org/blog for insights on travel and more to come soon.)

Walkable, Budget-Friendly Hotels

When a hotel has budget-friendly rooms available and it’s a short walk to The Venetian Expo and Caesars Forum, it’s a win-win. (A win for you, adding value to your team’s stay, and a win for employees who will appreciate the extra convenience after walking the SHOT Show’s miles of aisles each day.)

There are several official SHOT Show hotels available through onPeak — the only official hotel provider for the 2027 SHOT Show — that offer good value and a walkable distance to the convention halls. For the purposes of this evaluation, we’ll examine hotels in the onPeak block of rooms around $250 per night and within close walking distance to the show.

As of this writing, a handful of hotels offering both good value and walkable distance to the convention halls have widespread availability: Treasure Island (TI), Harrah’s, The LINQ Hotel, Horseshoe Las Vegas and Flamingo Las Vegas.

Between each of these properties, prices are in the same ballpark; a lot depends on individual needs and preferences. For example, there is a $50 per night difference between the TI on the higher end of this price range and Flamingo on the low end through onPeak. Across a four-night stay, this equates to a difference of $200 if your team decides to stay at the Flamingo. However, if you plan on using a vehicle during SHOT Week, parking is $20 a day at Flamingo for hotel guests and free at TI.

Speaking of TI, it has long been a popular hotel for SHOT Show attendees thanks to its proximity to The Venetian Expo (with a pedestrian bridge connecting the two properties), the aforementioned free parking and a CVS conveniently located inside its grounds — which offers significant cost savings for essentials.

The Flamingo is an icon of The Strip. Coinciding with its 80th anniversary this year, the Flamingo underwent renovations that included a redesigned lobby with an all-new bar and upgraded VIP check-in area. It also debuted refreshed public spaces and a full revamp of Bugsy’s Bar on the casino floor.

For those looking for a “classic” Las Vegas atmosphere, Horseshoe is a good fit. The LINQ has a contemporary, youthful vibe, as well as the neighboring (and lively) LINQ Promenade. Harrah’s completed a major $200 million renovation in 2021, resulting in significantly upgraded rooms. Each of these hotels is a modest walk from the SHOT Show.

A Word on “Sold Out” Hotels

For those booking through onPeak, if a hotel appears “unavailable” it only means the discounted SHOT Show block is sold out. (At the time of writing, Caesars Palace is the only hotel this applies to.) In most cases, you can still book direct through the hotel; it will just be at a higher nightly rate, include the full resort fee instead of a discounted resort fee and be without the protections and flexibility offered through onPeak.

To lock in better rates, many seasoned attendees and exhibitors book rooms a year in advance. There are times when they may not know how many team members they will send to the following year’s show and will reduce their own room block closer to their hotel’s reservation deadline as they lock in their show plans.

Reservation deadlines vary by hotel, ranging from late December to early January. Depending on how exhibitors and attendees adjust their room selections, availability in the onPeak block may open back up in SHOT Show hotels near the show — but it’s not something to count on.

Farther Out, on a Budget

There are additional official SHOT Show hotels available through onPeak at budget-friendly prices but require transportation to get to the show each day.

The added distance results in more savings. As of this writing, Sahara Las Vegas and Palace Station Hotel are priced right around $200 per night, while rooms at Plaza Hotel and Circus Circus Hotel are currently available for under $100 per night.

Each of these hotels have varying attributes, and like the first section above, your final choice will be based on pricing and personal preference.

Given all the footsteps you’ll take to peruse products at The Venetian Expo and Caesars Forum, it’s not advisable to walk to the show from any of these hotels. There are four methods to consider, with varying degrees of savings and convenience potential:

  • Free Option: Each of these four hotels are served by a free shuttle bus service to the SHOT Show, with morning and late afternoon service. This is available on a first-come, first-served basis.
  • Convenient Option: Hailing a taxi or using rideshare services like Uber and Lyft can get you to the show floor at your convenience, but you’ll pay for it. Surge pricing will be in effect during the morning rush for the rideshare apps, making taxis a potentially more reasonable option.
  • Monorail Option: Recommended for Sahara and Circus Circus guests, the Las Vegas Monorail has a station connected to the Sahara. (Circus Circus guests can walk to either the Sahara Station or Westgate Station, each are about 15 minutes away by foot.) The Harrah’s/LINQ Station provides direct access to Caesars Forum. Trains run every 5–6 minutes beginning at 7:00 a.m. (Discounted Monorail passes are available to SHOT Show attendees, which can be purchased during SHOT Show registration.)
  • Personal Vehicle Option: If you elect to rent a vehicle or drive to Las Vegas, driving from your hotel to The Venetian Expo and Caesars Forum is another option available. Keep in mind free parking along the Strip is becoming harder to come by, and traffic in parking lots near the show will be at a standstill around opening and closing times.

There are, of course, additional hotel options throughout Las Vegas that have budget-friendly pricing outside of the onPeak room block. Some are closer to the action than others, with varying degrees of convenience to do business in the convention hall.

A Hotel for Every Budget, Preference

The benefit of attending a trade show in Las Vegas is (pun intended) there are multiple games in town when it comes to lodging. In fact, there are nearly 300 hotels and resorts in Las Vegas. With 150,300 hotel rooms available, it would take a person 411.8 years to spend one night in every hotel room in Las Vegas.

All this to say: There are dozens of budget options within close walking distance of The Venetian Expo and Caesars Forum from national chains such as the Best Western Plus Casino Royale, Las Vegas Marriott, Residence Inn, Renaissance Las Vegas Hotel, Embassy Suites and more. It just takes a little bit of research to find the best fit.

Independent hotels, like Mardi Gras Hotel, Tuscany Suites and Ellis Island, are additional budget-friendly options within walking distance or a short taxi ride to the show.

More Ways to Save With Short-Term Rentals

Short-term rental properties, through providers like Airbnb and Vrbo, are available throughout Las Vegas and near The Strip. They offer numerous ways to save. For example, if you are sending four team members to attend the SHOT Show, one short-term rental has a savings edge over four separate hotel rooms.

Since these locations generally have a kitchen, the savings potential is significant. Team members can have meals together, brew coffee before heading to the show and store refrigerated items purchased from a grocery store.

There are still many short-term rental options available through both Airbnb and Vrbo during the week of the SHOT Show. Like booking a hotel, doing so well in advance will help lock in a better rate for you and your team. Be aware of scams: Keep all communication and payments on the Airbnb/Vrbo platforms and verify profiles and listings if details sound too good to be true.

Another consideration for booking budget lodging stays, the SHOT Show isn’t the only trade show happening in Las Vegas during SHOT Week. World of Concrete, which had nearly 50,000 attendees last year, runs Jan. 19–21 at the Las Vegas Convention Center. Coinciding with increased demand, prices for these options are elevated.

Everyone. Everything. All Together.

For four days in Las Vegas, everyone in the shooting, hunting, outdoor and law enforcement/tactical industry will be on hand at the 2027 SHOT Show to support everything about this great industry. With more than 2,700 exhibitors, thousands of new products on display and key decision makers all in one place, the opportunities available at the SHOT Show are unmatched.

Attending the show for multiple days represents a substantial investment, but there are plenty of other ways to stretch your budget throughout the week. To help you further experience SHOT Show on a budget, make sure you bookmark the first story in this series (budget-saving travel) and be on the lookout for additional articles covering entertainment, dining and more coming soon.

– Jade Moldae, Director of Content, NSSF

 
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