Victory Archery introduces the HLR, an ultra-lightweight carbon arrow shaft engineered for maximum velocity and flat trajectory. Built with high-end carbon fiber and digital spine alignment, the HLR minimizes wind drift and extends effective range for bowhunters pursuing game across varied terrain.

Camfour, Inc. announced its Exclusive Pre-Season Hunting Ammo Promotion offering dealers significant savings on Remington, Federal, CCI, and Speer ammunition with volume discounts up to 8% and special payment terms available through July 31, 2026.

The U.S. Court of Appeals for the Third Circuit ruled that New Jersey's bans on Modern Sporting Rifles and standard-capacity magazines violate the Second Amendment. NSSF Senior Vice President Lawrence G. Keane praised the decision, noting that MSRs are commonly used firearms protected under the Second Amendment, with over 32 million in circulation.

The Trump Department of Justice moved to voluntarily dismiss its appeal in FPC v. Blanche, allowing the Firearms Policy Coalition and Second Amendment Foundation's victory against the federal post office gun ban to stand. The permanent injunction protects all present and future members' right to carry firearms for self-defense in post offices.

Firearms Policy Coalition (FPC), alongside the National Rifle Association of America and Second Amendment Foundation, filed a motion for preliminary injunction in Bathras v. Moore challenging Maryland's ban on semiautomatic handguns with cruciform trigger bars, which affects nearly all Glock and Glock-style pistols.

The Second Amendment Foundation filed a motion for preliminary injunction in Bathras v. Moore, challenging Maryland's Senate Bill 334 banning Glock handguns. SAF is joined by Atlantic Guns, the National Rifle Association, Firearms Policy Coalition, and two private citizens in arguing the ban is unconstitutional.

Silencer Shop and 4473 Cloud announced that COO Travis Glover will participate as a panelist at The Briefing: FFL Compliance Summit 2026, taking place September 23–25, 2026, in Dallas. The summit brings Federal Firearms Licensees together with ATF Director Rob Cekada, ATF Assistant Director Robert Leider, and other officials to discuss regulatory changes affecting FFL operations.

The Firearms Policy Coalition (FPC) achieved a landmark victory when the U.S. Court of Appeals for the Third Circuit ruled that New Jersey's "assault firearm" ban on semi-automatic rifles violates the Second Amendment in Cheeseman v. New Jersey Attorney General Jennifer Davenport. The decision strengthens FPC's pending litigation challenging New Jersey's short-barreled rifle ban and follows the Supreme Court's agreement to hear FPC's Viramontes v. Cook County case challenging Illinois's similar ban.

NSSF praises the Trump administration's new rules transferring firearm suppressor export licensing from the State Department to the Commerce Department. Lawrence G. Keane, NSSF Senior Vice President & General Counsel, stated the reforms will enable American suppressor manufacturers to compete more effectively in overseas markets without burdensome regulatory requirements.

The Third Circuit Court of Appeals struck down New Jersey's assault weapon and magazine capacity bans, supporting the Second Amendment Foundation's two assault weapons ban cases before the Supreme Court: Viramontes v. Cook County and Grant v. Higgins. SAF Executive Director Adam Kraut and founder Alan M. Gottlieb expressed optimism that the ruling will bolster favorable outcomes in the upcoming Supreme Court term.

The federal government filed a motion to voluntarily dismiss its appeal in a case challenging the ban on firearms in U.S. Post Offices, making the Second Amendment Foundation's (SAF) win final. The Northern District of Texas ruled in September that the carry ban is unconstitutional, and the injunction now has nationwide effect protecting all current and future SAF members.

Steiner eOptics unveiled the M830rc X LRF 1535nm laser rangefinder binocular with seamless A.T.A.K. Battle Management System connectivity. The Germany-made device enables operators to instantly transmit lased target data including bearing, distance, and elevation to shared digital maps, eliminating manual data entry and human error in time-critical operations.

Gun Owners of America has appointed Quinn Cassidy as Managing Director of Advancement to build strategic corporate partnerships and cultivate major donors. Cassidy brings nearly a decade of industry experience, including his recent role as Manager of Exhibition and Sponsorships for the SHOT Show at the National Shooting Sports Foundation.

Ammunition Depot and the National Rifle Association announced a partnership to support Second Amendment litigation, including the landmark Rhode v. Bonta case challenging California's ammunition restrictions. Ammunition Depot is launching a checkout donation option to help fund the NRA's ongoing legal efforts across the country.

The Second Amendment Foundation filed an amicus brief in Maryland's Supreme Court supporting Darius Duvall's petition challenging the state's refusal to recognize out-of-state carry permits. The brief, joined by Maryland Shall Issue, National Rifle Association, California Rifle & Pistol Association, Minnesota Gun Owners Caucus, Second Amendment Law Center, Citizens Committee for the Right to Keep and Bear Arms, and Cato Institute, argues Maryland's policy violates the Second Amendment and lacks historical precedent.

RetailBI, powered by Gearfire, released its Q2 2026 Shooting Sports Retail Sales and Inventory Report showing firearm unit sales declined modestly while retail revenue increased as consumers shifted toward higher-priced products. The report reveals suppressors delivered the strongest growth, premium products outperformed entry-level offerings, and dealers reduced inventory across firearms, ammunition, optics, and suppressor markets.

Orchid announced a new integration between Orchid POS and Chattanooga Shooting Supplies' live inventory of over 45,000 shooting and hunting SKUs, featuring real-time stock levels and pricing. The integration will be showcased at the Annual Chattanooga Shooting Supplies Dealer Show on July 27–28, 2026, at the Chattanooga Convention Center.

Pursuit Channel announced the addition of The Luke Branquinho Show to its programming lineup, hosted by world-champion team roper and rodeo icon Luke Branquinho. The series blends rodeo life with hunting, fishing, ranching, and Western lifestyle adventures, airing Q3 & Q4 2026 across DIRECTV, Comcast Xfinity, Verizon Fios, and Pursuit UP streaming platforms.

Outdoor Sportsman Group launched a new "Hiking Guide" video series presented by Streamlight and in cooperation with GAME & FISH magazine. Hosted by Kali Parmley, the 3-part series is available on GAME & FISH, GAME & FISH TV, and MyOutdoorTV, offering viewers essential hiking skills and gear insights.

Outdoor Action TV highlights its expansive library of premium outdoor programming available on VOD platforms, the OATV App, and FAST Channel. Standout series include Hard Truths of Conservation with Dan Cabela, World of Saltwater Fishing, Uncharted Waters with Peter Miller, and Sportsman's Adventures with Captain Rick Murphy, all available free to viewers.

HeadHunters NW Podcast host Shaylene Keiner interviews Jack Jameson of BSF Barrels about his 20-year firearms industry career. The episode covers BSF Barrels' patented carbon fiber barrel process, OEM partnerships with Weatherby, Savage, and Henry, and a new distribution partnership with Sports South.

Pursuit Media has partnered with American Kombat Alliance (AKA) to distribute AKA's content library and live events across Pursuit Channel, Pursuit UP, and Pursuit+. The partnership expands Pursuit Media into combat sports while providing AKA national distribution to millions of viewers.

Walk the Talk America announced its four most-downloaded Guns & Mental Health podcast episodes from early 2026, featuring conversations with Charles Anderson of Athlon Outdoors, Yale researcher Kerri Raissian, Sandy Hook mother Nelba Márquez-Greene, and Dr. Chris Knoepke on mental health and responsible firearm ownership.

Federal Ammunition is now shipping a new 45 Colt, 235-grain jacketed hollow-point load for its Power-Shok handgun line. According to Chris Laack, Handgun Product Manager at Federal, the load is suited for medium and big game including hogs and deer, and also performs well from lever-action rifles.

Nosler, Inc. and Sportsman's Warehouse announced an exclusive partnership to introduce the Western Big Game ammunition line, featuring the legendary Nosler Partition bullet. Available exclusively through Sportsman's Warehouse stores and online, the lineup includes seven premium loads designed for big game hunters nationwide.

Primary Arms Optics released a limited commercial run of the PLx Compact 1-8x24 FFP RDB Rifle Scope featuring the ACSS Raptor 5.56/.308 Meter G2 reticle, designed for international teams using metric systems. The scope is available for $1,749.99 at primaryarms.com and select dealers while supplies last.

Custom & Collectable Firearms presents the limited-edition Magnum Research Desert Eagle "Ember Reaper" in .50 AE, featuring polished rose-gold camo plating and steel black camo grips. Only 300 consecutively-numbered units produced, now shipping through CNC Firearms dealers and distributors.

Blue Force Gear announces the SPECIAL-1776 Vickers Sling, a limited-edition rifle sling commemorating America's 250th Anniversary. Developed with retired U.S. Army Special Operations veteran Larry Vickers, the sling features a patented quick-adjust design and is available in four military-inspired colorways exclusively at BlueForceGear.com.

Tippmann Arms and Rare Breed Firearms announced a strategic collaboration introducing dedicated FRT-equipped rimfire firearms built around the Rare Breed FRT-15L3™ trigger system. The new lineup includes the M4-22 ELITE Rifle FRT, ELITE Pistol FRT, and Micro ELITE Pistol FRT, engineered for recreational shooting, training, and competition applications.

Smith & Wesson Brands, Inc. announced the launch of the M&P15 AXE Pistol, featuring Gemtech's GVAC direct impingement gas system designed for suppressed shooting. The .300 Blackout pistol includes an 8-inch barrel, Midwest Industries Combat M-LOK handguard, Radian Raptor charging handle, and Magpul BTR arm brace.

Liberty Ammunition's SPIKE 2.0 in .380 is featured on the cover of Shooting Sports Retailer's August issue. The patented ammunition delivers 275 ft/lbs of stopping power, penetrates heavy clothing and denim, and is available in both .380 and 9mm calibers.

Avian-X has expanded its Power Butt Kicker motion decoy lineup with three new species: Mallard Hen, Pintail Drake, and Black Duck. These decoys feature anatomically accurate bodies with power-kicking webbed feet that replicate natural feeding behavior, available now online and in-store with dual motion modes for extended runtime.

Smith & Wesson Brands, Inc. announces the M&P15 AXE SBR chambered in 300 Blackout, featuring Gemtech's GVAC suppressor-optimized gas system. The rifle includes an 8-inch barrel, Midwest Industries Combat M-LOK handguard, Magpul CTR stock, and Radian Raptor charging handle, optimized for suppressed operation.

PROOF Research announced an expanded PXT barrel lineup including new steel competition blanks, pre-fit options for Impact Precision and Terminus actions, and additional caliber offerings in .243 and .257. The expansion broadens access to PXT technology across more rifle platforms and applications for precision shooters and hunters.

WOOX, an Italian-American gunstock manufacturer, announced the new Bravado Henry Supreme stocks engineered for Henry and Marlin lever-action rifles. The modular design features adjustable cheek riser, M-LOK compatibility, and QD sling mounts, available in Standard Walnut, Grey Laminated, and High Grade American walnut options.

Beretta USA announces the Manurhin MR73 Liberty, a limited-edition revolver honoring America's 250th anniversary and the historic France-U.S. alliance. Hand-crafted in Saint-Bonnet-le-Château, France, only 100 revolvers feature a new 4-inch barrel, unfluted cylinder, and commemorative engravings celebrating shared heritage.

Zanders, a national distributor based in Sparta, Illinois, has added We The People Holsters to its product lineup. The partnership expands concealed carry options for dealers, offering precision-molded Kydex holsters and everyday carry accessories trusted by law enforcement and shooting enthusiasts.

Sports South, based in Shreveport, Louisiana, has added three new brands to its dealer offerings: Silent Steel USA for suppressors, Arken Optics for premium riflescopes, and Maztech Industries for electro-optical systems and shooting accessories.

Hodgdon Powder Co. announced comprehensive load data for the 8.6 Blackout cartridge is now available free through the Hodgdon Reloading Data Center. The data was developed using Hodgdon's rigorous ballistic testing protocols and includes information on Hodgdon, IMR, and Accurate propellants.

Sports South announces popular firearms and ammunition are back in stock, including Henry Golden Boy .22 LR, Colt M4 Carbine, Smith & Wesson M&P Shield EZ M2.0, and PMC X-TAC ammunition. Dealers can order through TheShootingWarehouse.com while inventory lasts.

Tac Shield introduces the Bird Dog Shotgun Sling, a hardware-free carry strap designed for upland hunters and bird dog handlers. The sling features slip-over cinch loops, suede-lined barrel protection, and padded Tac-Grip material, allowing comfortable field carry without permanently modifying firearms.

Custom & Collectable Firearms unveiled the limited-edition Heckler & Koch Mark 23 Bellum .45 ACP, featuring custom diamond-pattern engraving, OD Green and FDE Cerakote finishes, Aimpoint ACRO red-dot sight, and SilencerCo Osprey suppressor. Only 50 individually numbered packages are available.

The NSSF reminds members that early hotel booking for the 2027 SHOT Show (January 19-22) in Las Vegas maximizes investment through discounted rates via onPeak at official hotels near The Venetian Expo and Caesars Forum. Jimmy Hyman, Vice President of Green Top Sporting Goods, books annually to secure better rates.

Franchi will showcase its new 2026 Affinity Series shotguns at the Delta Waterfowl Duck Hunters Expo, July 24–26, in Des Moines, Iowa. The 15 new models feature the next-generation Inertia Driven® platform with refined ergonomics and field-focused upgrades designed for waterfowl hunters.

T/C Arms will exhibit at the Chattanooga Shooting Dealer Show (7/27 & 7/28) at Booth #611, showcasing its revolutionary ENCORE Federal FireStick muzzleloading platform. The encapsulated powder system delivers improved consistency, easier cleanup, and streamlined shooting experience. CEO Gregg Ritz highlights the platform's momentum and upcoming product launches.

Chiappa USA, the exclusive U.S. importer and distributor for Chiappa Firearms and Charles Daly, will exhibit at the Chattanooga Shooting Tradeshow 2026 on July 27–28 at the Chattanooga Convention Center. The company will showcase its complete firearms portfolio and discuss dealer programs with industry professionals.

Traditions® Performance Firearms will exhibit at the 2026 Chattanooga Shooting Supplies Dealer Show on July 27–28 at the Chattanooga Convention Center. The company will showcase innovative products including the NitroBolt® and NitroFire® platforms, along with rifles, revolvers, and shooting accessories at Booth #507.

Apex Ammunition will exhibit at the 2026 Ducks Unlimited Expo in Memphis, TN (July 31-August 2) showcasing its Waterfowl Stratified S3 Steel, TSS, and TSS/S3 Steel Blend loads. The company will also launch a new waterfowl line with 24.7 Hunt, with both teams meeting attendees at Booth #1209 on Saturday.

Texas Trophy Hunters Association (TTHA) announced tickets are now on sale for the 50th Annual Hunters Extravaganza, making stops in Houston, San Antonio, and Fort Worth throughout August 2026. The premier hunting and outdoor expo will feature hundreds of exhibitors, educational seminars, live demonstrations, and special anniversary celebrations honoring five decades of Texas hunting heritage.

Blaser Group will exhibit at the Dallas Safari Club Summer Expo July 23-26, 2026 in Grapevine, TX, showcasing premium firearms from Blaser, Mauser, J.P. Sauer & Sohn, and John Rigby & Co., including the Blaser R8 Professional 2.0, Mauser 98 Das Original, and Sauer 505 rifles.

Benelli USA will exhibit at the 2026 Delta Waterfowl Duck Hunters Expo in Des Moines, Iowa, July 24–26, showcasing the Super Black Eagle 3 Advanced Impact®, Ethos Advanced Impact®, and upgraded M2 Field lineup. The Advanced Impact barrel system delivers higher pellet density, increased velocity, and improved penetration for enhanced waterfowl hunting performance.

TriStar Arms will exhibit at the 2026 Chattanooga Shooting Supplies Dealer Show on July 27-28, showcasing new firearms including the APOC PRO 9mm pistol, Upland Hunter Thumbhole Stock shotgun, and KR22 rifle in new finishes at Booth #514.