FRIDAY, AUGUST 14, 2026   |   SUBSCRIBE    ARCHIVES

EDITOR'S NOTE

Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. The split edition is due to the large volume of releases appearing today.

TOP STORY

The Second Amendment Foundation (SAF) and Citizens Committee for the Right to Keep and Bear Arms (CCRKBA) achieved a major victory in Jensen v. ATF when the government failed to appeal a ruling declaring the NFA registration scheme unconstitutional. The injunction is now in effect after President Trump eliminated the $200 tax on short-barreled rifles, suppressors, and other weapons.

The Citizens Committee for the Right to Keep and Bear Arms announced that current and future members are covered by a U.S. District Court ruling striking down NFA registration requirements for short-barreled rifles, shotguns, and suppressors. The case, Jensen v. ATF, was supported by FPC Action Foundation, Texas Rifle Association, Hot Shots Custom, and the Second Amendment Foundation.

Gun Owners of America, Silencer Shop, Brandon Herrera, and Wes Virdell completed the first lawful suppressor transfers without NFA registration since 1934 at Silencer Shop's Leander, Texas location. The historic transfers followed a federal court order enjoining ATF enforcement of NFA registration requirements, made possible through GOA's One Big Beautiful Bill Act and lawsuit efforts.

The Second Amendment Foundation (SAF) plaintiffs in Jensen v. ATF submitted a letter to the ATF and DOJ seeking guidance after a federal judge ruled the NFA's registration scheme for short-barreled rifles, shotguns, and suppressors unconstitutional. SAF Executive Director Adam Kraut and founder Alan M. Gottlieb requested clarification on government compliance and enforcement plans.

AWARDS & HONORS

Steve Hornady, President of Hornady Manufacturing Company, received the 2026 Dallas Safari Club Foundation Legacy Award on July 25, 2026, for his conservation leadership and advocacy for science-based wildlife management and hunter education.

Evolution Outdoor's Ice Rod Locker has won the ICAST 2026 Best in Ice Fishing category award. The product features six internal rod tubes, exterior pockets for tackle trays, rugged ripstop material, and padded backpack straps designed for ice fishing gear organization and protection.

CONSUMER PROMOS

Federal Ammunition launched six rebate programs for big-game hunters this fall, offering 20 percent rebates on qualifying ammunition purchases of at least two boxes. Programs include Big Game Bigger Bucks, Big Game Bounty, Full-On Fusion Deals, Power-Shok Pays, Safari of Savings, and Slug Savings, with a maximum rebate of $60 per person through December 31, 2026.

Fiocchi of America is offering its new Marsh Ready Rebate providing up to $100 back on qualifying waterfowl shotshell ammunition purchased between August 1 and December 31, 2026. Eligible products include Flyway Speed sTEAL, Flyway Series, SteelMAX, Golden Waterfowl, Golden Goose, and Arkansas Steel Waterfowl bulk packs.

DEALER PROGRAMS

Sako and Beretta USA concluded three sessions of their Zeroed-In dealer training program at K&M Shooting Complex in Tennessee, featuring hands-on instruction with Tikka, Sako, and Beretta rifle platforms, Sako Ammunition, and optics from Burris and Steiner to enhance retailer product knowledge.

INDUSTRY UPDATE

European American Armory (EAA) emphasizes its commitment to dealer and distributor partnerships while introducing the Girsan Witness2311 XXX Series, a revolutionary double-stack 1911 platform for concealed carry. EAA is actively recruiting dealer and distribution partners at upcoming industry shows.

SLG2, Inc. brings its Shoot Like A Girl experience to Bass Pro Shops in Rapid City on August 15-16 during the 86th Annual Sturgis Motorcycle Rally. The free event features a mobile range with firearm simulators, archery activities, and demonstrations from outdoor industry brands including Black Rifle Coffee.

Real Avid announces support for National Shooting Sports Month through its Range Ready educational platform featuring world champion shooter Doug Koenig. The initiative provides instructional content to help shooters develop safe practices and build confidence for the upcoming hunting season.

The Second Amendment Foundation (SAF) filed a petition for writ of certiorari with the U.S. Supreme Court in Defense Distributed v. Attorney General of New Jersey, challenging the state's prohibition on publishing computer files for 3D printing firearms. SAF Executive Director Adam Kraut and founder Alan M. Gottlieb argue that computer code is protected First Amendment speech, no different from gunsmithing textbooks.

CCW Safe, founded by retired Oklahoma City police officers Mike Darter and Stan Campbell and attorney Kyle Sweet, marks its 15th anniversary as a national leader in self-defense legal protection. The company recently acquired the Armed Citizens' Legal Defense Network and launched the Certified Partner Program at SHOT Show 2025, expanding coverage to 47 states with partnerships including the California Rifle & Pistol Association.

Celerant Technology and Slingit announced a new integration to help FFL dealers streamline used firearm sales. The partnership allows dealers to quickly appraise, list, and sell used firearms across Celerant's eCommerce platform and GunBroker, reducing manual data entry and accelerating inventory turnover.

JOBS, JOBS, JOBS

Darton Archery, Black Eagle Arrows and Conquest Archery are hiring a Southeast Sales Representative to lead growth across the region. The ideal candidate will build dealer relationships, expand market presence, and represent all three brands with professionalism and expertise in the archery industry.

NEWSSTAND, RADIO & TV

MyOutdoorTV announces new episodes from seven popular hunting and fishing programs including Realtree Outdoors, Crush with Lee & Tiffany, The Western Hunter, Drury's THIRTEEN, Fatal Impact, Descendants of the North, and The Fishmonger, featuring hosts like Bill Jordan, Lee and Tiffany Lakosky, and Tommy Gomes.

Pursuit Channel announced the addition of AKC Good Dog TV, produced by the American Kennel Club with Tupelo Honey Productions. The family-friendly series features expert training tips, breed spotlights, and dog sports content, airing weekly on Pursuit Channel and streaming via Pursuit UP to millions of viewers.

Firearms News released its August 2026 issue featuring Executive Editor David M. Fortier's cover story on Ruger's new Harrier AR-15-type rifle chambered in 5.6x45mm NATO. The issue includes reviews of Smith & Wesson's 940-3 revolver, Wilson Combat's Bulwark pistol, and Thunder Beast Arms' Spiro suppressor, plus Second Amendment news coverage.

NOW SHIPPING

Federal Ammunition is now shipping a new rifled slug load for its Action Shotgun ammunition line designed for competition shooting. The 12-gauge, 2-3/4-inch load features a 1-ounce projectile at 1,300 fps and Federal's TruBall system for superior accuracy in both tube- and magazine-fed shotguns.

PRODUCT NEWS

Fiocchi of America launched Golden Dove Duplex, a duplex shotshell combining #8 and #6 lead shot designed for dove hunters. The 1-1/5-ounce payload at 1,275 feet per second delivers dense patterns for close shots while maintaining energy for extended-distance harvests.

TALO Distributors, Inc. and TriStar Arms unveiled the TriStar Trinity II TALO Gold over/under shotguns, featuring enhanced engraving, gold coverage, and extended chokes. Available in 12 and 20 gauge with 28" barrels at $999.99 MSRP, these limited edition shotguns are now in stock at TALO distributors.

Sports South announces on-sale featured products including CRKT Pilar Large Folding Knife, Norma Whitetail 7mm-08 ammunition, Kimber 2K11 Target 9mm, Watchtower Firearms Demolitia 9mm, and Browning Citori 825 shotguns. Dealers can access reduced pricing on knives, ammunition, handguns, and shotguns while inventory lasts.

Polite Society Industries announced its first line of premium silencers covering rimfire through .36 caliber, designed using laser powder bed fusion technology. Founded by industry veterans in Tampa, Florida, PSI offers competitive pricing and a comprehensive warranty covering repairs, replacements, or refunds for properly used silencers.

SOG Knives announces the release of its 40th Anniversary Fat Guard Bowie knife, a limited run of 500 individually serialized knives inspired by the original S1 Bowie from 1986. The knife features a 6.1-inch AUS 8 steel blade and comes with a commemorative Zippo lighter, leather sheath, and handcrafted pine display case.

SHOWS

Dead Air Silencers will exhibit at the 2026 Sports Inc. August Outdoor Show in Nashville, Tennessee, showcasing new suppressor products including the Nomad Ti OTB, RXD910Ti developed with Ruger® Firearms, and the CT5P patrol rifle silencer designed for law enforcement and tactical applications.

Orchid will demonstrate its POS platform integrations with Guns.com, GunBroker, and GunMade at the Sports, Inc. 2026 August Outdoor Show in Nashville, August 13-15. Sports, Inc. members purchasing Orchid POS, eCommerce, or FFL Bound Book technology at the show receive 25% off implementation and year one services.

Sarsilmaz will exhibit at the Sports, Inc. 2026 August Outdoor Show, August 13-15 at the Opryland Resort & Convention Center in Nashville, Tennessee. The company will showcase the SAR9 Gen 3 family, SAR9 SOCOM series, 7/24 Series, and K-12 Sport handgun product lines at Booth #155.

AGM Global Vision will showcase thermal, night vision, and digital optics at the Sports, Inc. Outdoor Sporting Goods Show, August 13–15, 2026, at Booths 371 and 373. Andrew Becker, Justin Poole, Austin McCord, and Scott Cook will demonstrate products for hunters and outdoor professionals.

Gearfire, a technology provider for shooting sports and outdoor retailers, will exhibit at the 2026 Sports, Inc. August Outdoor Show August 13-15 in Nashville. The company will showcase its AXIS Point of Sale and Gearfire eCommerce platforms at Booth 101, offering exclusive deals to attendees.

BERSA USA will exhibit at the Sports, Inc. 2026 August Outdoor Show on August 13-15 at Opryland Resort & Convention Center in Nashville, Tennessee. The firearms manufacturer will showcase its full product lineup including Thunder series, BPCC, TPR, B1911, M2XI, BAR9, and BAR15 at Booth 276.

1791 Outdoor Lifestyle Group will exhibit at the Sports, Inc. 2026 August Outdoor Show (August 13-15) in Nashville, Tennessee at booth #649. The company will showcase new HUNT Line accessories, the Tac Leather Rifle Sling, holsters, and the Roni line of pistol-to-carbine conversion kits including the new Nano Roni.

Iconic Outdoor Group, parent company of Daisy Outdoor Products, Crosman Corporation, GAMO USA, and Benjamin Airguns, will exhibit at the Sports Inc. Outdoors Show on August 13–14 in Nashville, Tennessee. The company will showcase air rifles, BB guns, air pistols, and accessories at Booth #753.

Legacy Sports International, a leading firearms importer based in Reno, Nevada, will exhibit at Sports Inc.'s 2026 Fall Semi-Annual Market in Nashville from August 13-15. The company will showcase its HOWA, POINTER, and CITADEL brand firearms, featuring popular models including the HOWA Superlite Gen 2, POINTER over-unders, and CITADEL Boss25 shotguns.

Colorado Gov. Jared Polis may have signed a sweeping new gun control law that took effect on Aug. 1, but the real story is how Coloradans responded. Law-abiding citizens raced to purchase commonly owned semiautomatic firearms. Firearm background checks skyrocketed in the weeks leading up the effective date.

According to NSSF data, there were 82,103 firearm background checks completed in July, up 264 percent from the 22,507 completed during the same month last year. The surge came as the clock ran down on Senate Bill 25-003, the restrictive law enacted by Gov. Polis that now generally prohibits the sale and purchase of certain semiautomatic rifles, shotguns and handguns unless Coloradans first satisfy a new government-mandated eligibility requirement and training scheme. NSSF condemned the law when it was signed.

Faced with a deadline after which purchasing those firearms would require even more government permission, more time and more expense, tens of thousands of Coloradans chose to vote with their wallets to exercise their Second Amendment rights before the new restrictions took effect.

Colorado’s Gun Control Countdown

Gov. Polis signed SB 25-003 in April 2025. The law targets what the Colorado legislature calls “specified semiautomatic firearms,” including semiautomatic rifles and shotguns with detachable magazines and certain semiautomatic handguns with detachable magazines. That of course, includes Modern Sporting Rifles (MSRs), but also other commonly used firearms as well.

The law generally prohibits the manufacture, distribution, transfer, sale and purchase of those firearms that began Aug. 1, with limited exceptions. Coloradans seeking to purchase covered firearms through an exception must navigate a new eligibility and training regime.

Put plainly, Colorado took firearms that law-abiding citizens could legally purchase and placed new government requirements between those citizens and the exercise of their Second Amendment rights.

Colorado isn’t the first state where citizens have demonstrated what happens when politicians seek to limit their Second Amendment rights.

Ahead of Virginia Democratic Gov. Abigail Spanberger’s July 1 prohibition on MSR sales, other commonly owned firearms and standard-capacity magazines, Virginians flooded firearm retailers. June produced 123,699 NSSF-adjusted National Instant Criminal Background Check System (NICS) verifications for firearm sales — a 241 percent increase from June 2025. Statewide enforcement of those prohibitions has since been enjoined while litigation continues.

New Jersey demonstrated the other side of the equation after the U.S. Supreme Court’s 2022 Bruen decision eliminated the state’s unconstitutional “justifiable need” barrier to exercising the right to carry a handgun for self-defense. State data through March 31 showed 99,689 carry permit applications since December 2019, with the post-Bruen increase reported at nearly 5,000 percent in 2024 and in 2025, the state issued more permits than 2019 – 2023 combined.

The lesson is difficult to miss. Threaten Americans’ ability to exercise their Second Amendment rights and they rush to exercise them before the door closes. Remove an unconstitutional barrier and they walk through the door.

Permission Slips, With a Test & Fee

Colorado’s law does more than establish a new deadline. It constructs a series of government-imposed hurdles that a law-abiding citizen must clear before even purchasing a covered firearm.

Applicants first create an account in the state’s Firearms Safety System and submit an application that goes to their county sheriff. They must provide a name-based background check and government-issued photo identification. The sheriff then determines eligibility and, if approved, issues a firearms course eligibility card valid for five years.

Then comes the mandated training.

The required firearms safety course must be taught in person by a verified Firearms Safety Program instructor. Depending on previous qualifying training, an applicant may face either a four-hour basic course or a 12-hour extended course conducted over at least two days. Applicants must pass the required examination and hands-on practical shooting with a score of at least 90 percent.

Successful completion is recorded in the state’s Firearms Safety System. When the citizen finally arrives at a firearm retailer to make the purchase, the retailer must use that system to verify the purchaser has satisfied the required training before proceeding with the transaction.

There’s a monetary price tag, too. Colorado Parks and Wildlife imposes a $52 firearm training and safety course record fee. County sheriffs may charge additional administrative fees and private instructors may charge separately for the required training.

Application. Background check. Sheriff review. Eligibility card. Approved instructor. In-person training. Examination. Ninety percent passing score. State record system. Verification. Fees.

Only then can a law-abiding Coloradan complete a retail transaction for a covered firearm that, before Aug. 1, could have been lawfully purchased without navigating that state-created obstacle course. Criminals in Colorado obviously don’t do any of this.

Training in the safe and responsible use of firearms is valuable and the firearm industry has long championed firearm safety and education. But that is fundamentally different from government making its approved training program, examination and permission structure a prerequisite to exercising a constitutional right.

Coloradans Already Answered

The fourfold increase in July background checks wasn’t generated by criminals suddenly deciding to comply with firearm laws. It came as law-abiding citizens went through the legal process at firearm retailers before their elected officials made that process more burdensome.

That should tell Colorado lawmakers something. Coloradans understood what Aug. 1 meant. They answered it 82,103 times. The message from law-abiding Americans to lawmakers’ burdensome regulations is that the Second Amendment isn’t a privilege government gets to ration. It is a constitutional right they intend to exercise.

– Jenn Jacques, Public Affairs Manager, National Shooting Sports Foundation

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