FRIDAY, APRIL 24, 2026   |   SUBSCRIBE    ARCHIVES

ARCHERY

Victory Archery introduces three competition-focused arrows: the VTAC 23, VX27, and 3DHV, engineered with MaxxKe™ Technology for precision, speed, and consistency in competitive 3D target archery. Each arrow features Victory's advanced carbon construction and precision manufacturing standards.

Barnett Crossbows introduces the Recruit XP, a budget-friendly crossbow designed for beginner hunters and youth. Featuring the TriggerTech trigger system, 350 feet per second speed, and an easy rope-cocking mechanism, the Recruit XP delivers reliable performance without unnecessary complexity or cost.

AWARDS & HONORS

Federal's 7mm Backcountry cartridge received the 2026 Golden Bullseye Award from NRA American Hunter for Ammunition Product of the Year. The innovative cartridge features patented Peak Alloy case technology, delivering magnum performance in standard bolt face rifles with 3,000 feet per second velocity through 20-inch barrels.

Shadow Systems CEO Trevor Roe recognized Check-Mate employees Brian Crow, Robert Potts, and Brayden Shorb for exceptional dedication and technical expertise supporting the company's manufacturing and product development. Each recipient received a complimentary Shadow Systems pistol in recognition of their contributions to the partnership.

Hornady's 338 ARC ammunition has been named the 2026 American Rifleman Ammunition Product of the Year by the NRA Media Golden Bullseye Awards. The cartridge delivers 1.5 times more energy than the 300 Blackout Subsonic and is available in five product lines for AR-15 and micro-bolt action rifles.

Sturm, Ruger & Company, Inc. received the NRA's Golden Ring of Freedom honor at the 2026 NRA Annual Meetings & Exhibits in Houston, TX, with President and CEO Todd Seyfert accepting on behalf of the company. The recognition reflects Ruger's long-term commitment to supporting the National Rifle Association, the Second Amendment, firearm safety education, and youth programs.

Federal Ammunition congratulates Team Federal sponsored-shooter Vincent Hancock on receiving the 2026 Golden Bullseye Competitor Award from Shooting Sports USA. The award recognizes Hancock's historic achievements in skeet and his contributions through coaching and mentorship to the sport.

Benelli's Nova 3 Tactical pump-action shotgun has been honored with the prestigious 2026 American Rifleman Golden Bullseye Award from NRA Media. The award recognizes the shotgun's excellence in innovation, reliability, and consumer value, with Product Manager Bret Maffett highlighting its modern defensive features and lightweight handling.

Dott. Franco Gussalli Beretta, President and CEO of Fabbrica d'armi Pietro Beretta, received the 2026 NRA Defender of Freedom Award at the NRA Annual Meetings & Exhibits for his leadership and commitment to the Second Amendment and American shooting sports. The honor recognizes Beretta's 500-year legacy and continued support of conservation, competitive shooting, and firearm safety education.

CONSUMER PROMOS

Millennium Treestands is offering a 2026 "Bucks Back" Rebate Program providing $100 cash back on select Buck Hut Shooting Houses including the Q-180, Q-200, Q-230, Q-250, and Q-606 models through December 31st, 2026.

Taurus and Heritage Manufacturing are offering limited-time promotions through May 31, 2026. Purchase a Taurus 22TUC pistol and receive a free UM Tactical holster, or buy select Heritage .22 LR models and get a free .22 WMR cylinder. Customers can submit claims at www.TaurusPromos.com.

Millennium Marine is offering a 2026 "Reel in the Savings" Rebate Program providing $25 cash back on select products including monitor mounts and the TP-100 Transducer pole through qualified retailers until December 31st, 2026.

INDUSTRY UPDATE

Bass Pro Shops will celebrate its third Arkansas location with a Grand Opening and Day of Conservation on April 29 in Fort Smith. The 70,000-square-foot Outpost will feature celebrity appearances by Jimmy Houston and Roland Martin, a 19,000-gallon aquarium, and 15 percent of sales donated to local conservation organizations.

The NSSF vows legal action if Maryland Governor Wes Moore signs Senate Bill 334 and House Bill 557, which would ban striker-fired handguns. NSSF Senior Vice President Lawrence G. Keane argues the legislation unconstitutionally infringes Second Amendment rights and punishes law-abiding citizens instead of holding criminals accountable.

Erich Pratt, Senior Vice President of Gun Owners of America, formally requested that the U.S. Department of Justice Office of the Inspector General investigate the ATF and DOJ's Civil Division for intentionally filing a GOA member's sensitive tax returns and National Firearms Act details on a public court docket in Silencer Shop Found. v. BATFE litigation.

SLG2, Inc. will bring its Shoot Like A Girl experience to Bass Pro Shops in Albuquerque on April 25–26, 2026. The free event features instruction from all-women instructors, a mobile range with FATS military-grade simulators, archery coaching, and product demonstrations from industry brands including firearms, optics, and outdoor accessories.

The Double D Foundation announced a significant financial commitment from Patriot Mobile, America's only Christian conservative wireless provider, at the NRA Annual Meetings & Exhibits in Houston. As a Corporate Partner, Patriot Mobile's support strengthens the Foundation's capacity to protect the Second Amendment and expand youth shooting sports participation.

The NSSF commends Indiana Gov. Mike Braun for signing Senate Enrolled Act 176, which prohibits local governments from using zoning regulations to prevent firearm retailers and shooting ranges from operating in commercially-zoned areas. The law takes effect July 1, 2026.

Superior Outfitters, one of Texas's largest shooting sports retailers, seeks to expand its footprint through new store openings and strategic acquisitions of existing firearms businesses. The company invites interested dealers facing market challenges to discuss potential opportunities.

Gearfire announced a bi-directional integration between AXIS Point of Sale and AIQ, a CRM and loyalty platform for firearms retailers. The integration enables real-time customer data sync, behavior-driven marketing campaigns, and customizable loyalty programs that reward actual purchase behavior.

WATCHTOWER Defense appointed Jordan Davis as Chief Executive Officer to lead strategic direction and growth initiatives. Davis, formerly Chief Growth Officer at WATCHTOWER Firearms, will focus on consumer products and market expansion from the company's new state-of-the-art facility in Tomball, Texas.

ZEV Technologies, a maker of performance handguns and AR-style rifles, is relocating its headquarters and manufacturing operations from Washington state to Riverton, Utah by May 31. The move to the 2A-friendly Salt Lake City area will expand ZEV's 40,000-square-foot facility and create new jobs in advanced manufacturing and engineering roles.

JOBS, JOBS, JOBS

Leupold + Stevens, an Oregon-based optics manufacturer, is hiring a Product Line Manager 3 for riflescopes with a base salary of $120,000-$150,000. The role requires 10-15+ years of product management experience, formal brand management certification, and extensive shooting sports knowledge. Benefits include health insurance, 401k matching up to 8%, tuition reimbursement, and product discounts.

Faxon Firearms is hiring a CNC Programmer to create CNC programs and machining instructions. The role requires 5 years of manufacturing/engineering and CAD/CAM experience, with expertise in GibbCAM software and precision machining. U.S. person status is required due to ITAR regulations.

Faxon Firearms is hiring a full-time CNC Mill Operator for second shift at their Fairfield, Ohio facility. The position requires 6 months of similar experience, mechanical aptitude, and blueprint reading skills. U.S. person status is required due to ITAR regulations.

Faxon Firearms is hiring a full-time CNC Lathe Operator for the second shift at their Fairfield, Ohio facility. The position requires 6 months of similar experience, mechanical aptitude, and the ability to read blueprints. U.S. person status is required due to ITAR regulations.

Walther Arms, Inc. announced the creation of a dedicated Sales Manager position for dealer and buying group channels. The role, reporting to Vice President of Sales Tyler Weigel, will focus on revenue growth, market expansion, and strengthening the Walther Premium Dealer Program across the U.S. shooting sports market.

NEWSSTAND, RADIO & TV

Hook & Barrel Magazine announces its May/June 2026 "State of the Outdoors: Unfiltered" issue featuring Dude Perfect's Tyler Toney on the cover. The issue explores modern outdoor culture with contributions from industry insiders, outdoor legends, and personalities including Nate Hosie and Eva Shockey.

The Armory Life has released its 19th digital magazine edition featuring a 1911 Ronin-themed issue with cover story reviews of optics-ready 1911 Ronin AOS models, customized variants, holsters, and EDC tactics. Editor-in-chief Mike Humphries highlights the publication's commitment to delivering topical and engaging firearms content through its expanding digital magazine series.

PRODUCT NEWS

Bear OPS introduces the AC-1800, an Alabama-made automatic pocketknife featuring a Sandvik CPM-S35VN blade and black aluminum handle. The tactical knife offers swift blade deployment, a safety lock switch, and tip-up carry pocket clip, with an MSRP of $225.99.

SilencerCo releases a video highlighting its American manufacturing in West Valley City, Utah, showcasing why the company has become the industry leader with 25% of all registered suppressors. The brand emphasizes in-house production, quality control, and its commitment to performance over profit margins.

Leapers, Inc. has released UTG M-LOK Panel Covers featuring heat-resistant polymer construction with tool-free patented design and discrete cable management. Available in 1.55" and 3.15" lengths, these covers are now in stock through online retailers and local gun shops nationally.

EchoCore Suppressors' Sector 5.56 Full Size suppressor was prominently featured in Guns & Ammo's Suppressor Magazine with an in-depth review by Mark Fingar. The suppressor achieved a category-leading 125.43 dB at the 2025 Silencer Summit and is available exclusively through Silencer Shop.

Beretta will exhibit at the 2026 GEAR Summit in Amarillo, Texas, featuring the M9A4 Overlanding Series in Lunar, Clay, and Nomad Bronze finishes, along with the PX4 G-SD, APX A1 Tactical, and 92XI Squalo pistols. The company will also participate in a nighttime glow clay shoot, showcasing its commitment to the Second Amendment community.

Beretta announces the 80X Cheetah Tactical Bronze, a modernized .380 platform featuring a factory-installed compensator, optics-ready slide, and Xtreme-S trigger. The compact defensive pistol includes LOK G10 grip panels, fiber optic sights, and ships with three 15-round magazines at an MSRP of $1,049.

Chiappa Firearms expands its Wildlands rifle lineup with the 92 Wildlands Field, a lever-action rifle chambered in .44 Remington Magnum featuring a 16.5-inch threaded barrel, M-LOK interfaces, and Skinner Picatinny rail sighting system designed for practical hunting and field work.

TAG Precision announced a collaboration with Kimber America, supplying advanced sight and optics solutions including patented FiberLok™ sights and optic adapter plates for Kimber's 2K11 and CDS9 models. Michael Neff, President at TAG Precision, and Everett Deger, Director of Marketing at Kimber America, emphasized their shared commitment to precision and quality.

Legacy Sports International is now shipping the new 2026 Pointer FT912 Series over-under shotguns in black and silver receiver options. The 12-gauge shotguns feature walnut stocks, jeweled receivers, ejectors, crisp mechanical triggers, and five extended chokes at an MSRP of $739.00.

Thompson/Center Arms announced the ENCORE PROHUNTER FIRESTICK .50 Caliber Muzzleloader, combining the proven ENCORE break-open platform with Federal FireStick ignition technology. The system features encapsulated powder charges for consistent performance, faster reloads, and easier cleaning, with an MSRP of $1,150.

Real Avid introduces specialized maintenance tools for AR-style Short Barrel Rifles, including the Armorer's Master Kit, Master Gun Vise, Prime-223 Cleaning Kit, Smart Mat, and AR15 Brush Combo to ensure peak performance and reliability.

Legacy Sports International is now shipping the new 2026 Pointer ST912 Gray Laminate Over Under shotgun, featuring a 12-gauge 3" chamber, 30" chrome-lined barrels, adjustable comb, and five extended chokes at an MSRP of $979.

Langdon Tactical Technology announces the CZ P-09C Nocturne and P-09F Nocturne pistols with custom trigger upgrades and optic modifications. The company offers Level I and Level II trigger jobs, optic cut conversions, and shortened backup iron sights starting at $815 MAP.

SHOWS

Sons of Liberty Gun Works is the Title Sponsor of the Texas Tactical Police Officers Association Conference, showcasing its MK1, L89, and EXO3 rifle platforms at Range Day and the Vendor Show. SOLGW will also co-sponsor an after-hours social event with Born Primitive Tactical and Silencer Shop.

Dead Air will exhibit its CT5P suppressor at the Texas Tactical Police Officers Association (TTPOA) Annual Training Conference in Round Rock, Texas, April 22–26, 2026. The CT5P is designed for AR15 patrol rifles chambered in 5.56 NATO, featuring reduced size and weight, minimized backpressure, and effective sound and flash suppression for law enforcement applications.

Langdon Tactical Technology (LTT) will attend the 2026 Texas Tactical Police Officers Association (TTPOA) Conference in Round Rock, Texas, marking the company's first expansion into the law enforcement market with its new Law Enforcement Program.

Liberty Ammunition will exhibit at the Texas Tactical Police Officers event in Round Rock, Texas, showcasing their new Law Enforcement and Military ammunition. CEO Gary Ramey highlighted the "Pro Series" ammunition's superior stopping power and reduced over-penetration compared to traditional lead bullets. Free product samples and ballistic range days will be available to departments.

EchoCore Suppressors will co-exhibit with Silencer Shop at the Texas Tactical Police Officers Association Conference in Round Rock, Texas, showcasing its premium suppressor lineup to law enforcement professionals. The company's award-winning Sector 5.56 Full Size and Compact models placed 1st and 2nd at the 2025 Silencer Summit.

What the Interview Reveals About the Trump Administration's Gun Policy Agenda — and What It Means for the Future

There is an imminent "sea change" coming in federal firearm policy according to Acting U.S. Attorney General Todd Blanche.  In a high-profile appearance at the National Rifle Association Annual Meetings in Houston he said these changes would be more expansive, more durable, and more aggressively defended in court than anything seen from a presidential administration in modern history.

"We're going to get sued," Blanche said plainly. "We don't care."

In a wide-ranging conversation with nationally-syndicated talk radio host, Tom Gresham, Blanche touched on upcoming regulatory changes, a reshaping of ATF enforcement priorities, active Supreme Court litigation, and a deliberate strategy to embed Second Amendment protections so deeply into federal regulatory infrastructure that future administrations would struggle to reverse them.

Responding to a question from Gresham, host of Gun Talk Radio, Blanche also revealed that his mother had just informed him that she has a permit to carry a concealed handgun.

"My Mom, for the first time, just told me she has a concealed carry permit!  That's okay. I love it!"  

Blanche offered a revealing window into how the Trump administration is approaching gun policy — not just as a political talking point, but as a legal, regulatory, and institutional project with long-term ambitions.

Here is what can be learned from what Blanche said — and what it signals about where federal gun policy is headed.  

1. A Major Regulatory Overhaul Is Imminent — and Has Already Been Approved

Perhaps the most consequential disclosure in the conversation was Blanche's confirmation that the Department of Justice is "days away" from releasing a sweeping package of new firearms regulations. He stated clearly that the changes have already been approved "by the president on down" and that the release has been in preparation since the earliest days of the administration.

This is significant for several reasons. First, it confirms that the regulatory work is not aspirational — it is finished and ready to go. Second, the fact that it has been approved at the presidential level suggests this is not a bureaucratic exercise but a White House priority being executed through the DOJ. Third, Blanche's framing of the release as something that will "change everything" sets an unusually high bar for public expectations.

The one example he offered — eliminating in-person signature requirements for certain firearms transactions and allowing electronic processes similar to tax filing — hints at a broader effort to modernize and liberalize the transactional framework governing gun sales. But Blanche made clear there is more to come, deliberately holding back details for maximum impact upon release.

The gun industry, particularly Federal Firearms Licensees, is preparing for meaningful relief from regulatory burdens that have constrained their operations. Simultaneously, gun control advocacy groups and Democratic state attorneys general should be expected to file legal challenges almost immediately upon publication of the new rules.  

2. The Administration Is Deliberately Building a Legally Defensible Framework — Not Just Changing Policy

One of the most strategically revealing aspects of Blanche's comments was his emphasis on the difference between policy changes and regulatory changes. He was explicit: policy can be reversed overnight by the next administration. Regulations, by contrast, must go through formal rulemaking processes to be undone — and if properly constructed, they can be defended in federal court.

This distinction explains the otherwise puzzling pace of the administration's gun agenda. Blanche acknowledged the frustration among gun owners who expected faster movement. His answer was that moving fast and moving durably are often in tension — and that this administration has chosen durability.

"We're going to get sued," he said plainly. "We don't care. We want to be in a position to defend those lawsuits and win."

The hiring of a Clarence Thomas clerk — described as the country's only dedicated Second Amendment law professor — as the DOJ's general counsel for ATF is the clearest expression of this strategy.

Blanche explained that the Trump administration's gun policy is being built to last. Unlike executive orders or policy memos, the regulatory changes being prepared are intended to require future administrations to go through full notice-and-comment rulemaking to reverse them — a process that takes years and invites its own legal challenges.  

3. The "Two Steps Forward, Eight Steps Back" Pattern Is the Animating Fear

Blanche's most candid political observation was his characterization of how Republican administrations have historically approached gun rights — making modest gains that are then dramatically reversed when Democrats return to power.

"Going back to the Reagan administration, the gun industry takes two steps forward. And then a Democrat comes in and takes us eight steps back," he said. "We're not going to take two steps forward. We're going to go forward a mile."

This framing reveals the core anxiety driving the administration's approach. It is not enough to win politically. The goal is to make the wins structurally difficult to undo. That is why the emphasis is on regulatory change rather than executive action, on institutional hiring rather than temporary task forces, and on Supreme Court litigation rather than administrative guidance.

It's clear this administration is explicitly trying to break a cycle that gun rights advocates have found deeply demoralizing. Whether they succeed will depend heavily on how durable their regulatory work proves to be in federal courts — and whether the Supreme Court's current composition delivers favorable rulings on Second Amendment cases  

4. ATF's Enforcement Culture Is Being Fundamentally Redirected

Blanche's comments about ATF represent a significant departure from recent precedent. Under the Biden administration, ATF was widely criticized by the firearm industry for aggressive enforcement against federal firearms license holders including a zero-tolerance policy under which minor paperwork errors could result in license revocation.

Blanche stated clearly that this posture has ended. "They are no longer going after FFLs," he said. "There's no longer a zero-tolerance policy where if you don't cross a T or dot an I we're going to shut you  down."

But more telling was his vision for how ATF resources should be redeployed. Rather than directing civil inspectors to scrutinize licensed dealers over administrative compliance, Blanche said the agency should be "hiring special agents to go arrest robbers."

This is a philosophical reorientation, not just a policy tweak. It reflects a view — long held by the firearm industry and Second Amendment advocates — that federal firearms enforcement has been weaponized against lawful gun owners and dealers while failing to address violent crime committed with illegally obtained weapons.

For gun control advocates, however, this shift raises concerns about whether federal oversight of licensed dealers will be sufficiently robust to catch bad actors within the FFL system.  

5. The Administration Is Pursuing a Supreme Court Strategy With National Implications

Blanche's discussion of ongoing Supreme Court litigation revealed an ambitious legal strategy aimed not just at winning individual cases but at establishing national precedents that would constrain even the most gun-restrictive blue states.

He also expressed a desire for the Supreme Court to take up cases involving semi-automatic rifle bans — what critics call "assault weapon" bans — arguing that the Court's rulings in Heller and Bruen already provide the constitutional foundation to strike them down. The challenge, he acknowledged, is getting the Court to accept such a case and issue a definitive ruling that states cannot ignore.

"Until there's enough lawsuits that they lose, they're not going to stop," he said of states that continue to pass such laws.  

6. The Team Assembled at DOJ Is Ideologically Unified in a Way That Is Historically Unusual

Perhaps the most underappreciated aspect of Blanche's remarks was his description of the personnel now running federal gun policy. By his account, every key position — from the White House Counsel's office to the ATF directorship to the DOJ's civil rights division to the general counsel of ATF — is occupied by someone with a strong, demonstrated commitment to Second Amendment rights.

This degree of ideological alignment across institutions is rare. Typically, even in Republican administrations, some positions are filled by career officials or political appointees whose views on gun policy are more moderate, less engaged, or even opposed to individual gun rights. Blanche's description suggests a deliberate effort to staff not just the top of the DOJ but the mid-level legal and policy architecture with like-minded officials.

Assistant Attorney General Harmeet Dillon's role is particularly notable. As head of the DOJ's civil rights division, she has reoriented a division that largely ignored the Second Amendment.  Her use of that platform to file pro-Second Amendment lawsuits represents a significant and novel use of the civil rights infrastructure of the federal government.

The cohesion Blanche described gives the administration's gun policy unusual staying power during its tenure. But it also raises questions about what happens to the institutional culture of the DOJ and ATF once that team is gone — particularly if career staff who remain are ideologically out of step with the appointees now directing them.  

7. The AR-15 and Semi-Automatic Rifles Remain a Central Focus

Blanche's comments on the AR-15 were notable for their directness and their legal framing. He did not merely defend the AR-15 as a popular sporting rifle. He argued explicitly that its classification as a sporting rifle is legally irrelevant to its Second Amendment protection.

"That is a rifle that Americans have every right to own like any other firearm," said Blanche.

This is a significant legal argument, and it tracks closely with the reasoning in Bruen and Heller, which grounded Second Amendment protection in the concept of arms "in common use" rather than in any particular use case. By making this argument in a public forum, Blanche is signaling that the DOJ intends to challenge the regulatory framework that has been used to restrict the AR-15 on sporting-use grounds.

Blanche made it clear that federal regulations restricting the AR-15 or similar semi-automatic rifles based on sporting-use classifications are likely to be targeted in the forthcoming regulatory package. This would be one of the most consequential changes the administration could make and would almost certainly trigger immediate legal challenges from gun control organizations and state attorneys general.  

The Broader Takeaway: A Federal Government Transformed on Gun Policy

Stepping back from the specifics, what the Blanche interview reveals most clearly is that the federal government's relationship to the Second Amendment has undergone a transformation that goes far deeper than rhetoric or campaign promises.

The combination of imminent regulatory overhaul, aggressive litigation posture, reoriented ATF enforcement, ideologically aligned personnel, and a deliberate strategy to make changes structurally durable adds up to something that the Second Amendment community has long hoped for but rarely seen: a federal government that is not merely permissive toward these constitutionally-guaranteed rights under the Second Amendment, but is actively, institutionally, and legally committed to expanding them.

Whether that transformation survives the inevitable legal challenges — and whether it proves durable beyond the current administration — remains the central question. Based on everything Blanche outlined in his interview with Gun Talk Media in Houston, the administration clearly is aware of that question and has structured its approach with the explicit goal of answering it in the affirmative.

The firearm industry, gun owners, and gun control advocates alike should take the coming weeks seriously. The regulatory release Blanche described is not a routine administrative action. By his own account, it is the opening move in a long-term effort to permanently reshape the federal government's relationship to the Second Amendment.

Regardless of how one views this reform of individual rights, on the facts of what is being planned and why — there is no longer much ambiguity.

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