Winchester is offering a rebate on all 16 gauge ammunition through May 31, 2026, providing $2 savings per box up to $100 per household. The rebate applies to Winchester's Super X and XPERT Game & Target product lines.

NSSF has named 2TON as its first official Affinity Partner, providing NSSF members with specialized branding, marketing, and digital development services. 2TON will be listed in the NSSF member portal and collaborate with the association to provide marketing education and resources for firearm industry businesses.

Southwick Associates offers market research and insights for the fishing, hunting, shooting, and outdoor recreation industries. The firm provides syndicated reports including the Hunting & Shooting Market Pulse, Angler Monitor, and Hunting & Shooting Monitor, plus custom primary research services. NSSF and ASA members receive 15% discounts on subscription reports.

Protect Liberty PAC announced its Freedom Giveaway Sweepstakes featuring a Benelli Lupo Rifle in 300 Win Mag. and patriotic t-shirts commemorating America's 250th birthday. The initiative aims to expand grassroots engagement ahead of the 2026 midterm elections, with t-shirt purchases providing sweepstakes entries.

ALPS OutdoorZ has partnered with Michael Waddell and the Bone Collector brand to develop hunting gear. The collaboration combines Waddell's hunting expertise and reputation with ALPS OutdoorZ's product development capabilities, with content collaboration beginning this spring during turkey season.

Brownells announced the launch of 2nd Adventure Global Solutions, a new division led by Casey Betzold to help manufacturers expand internationally. The division leverages Brownells' 80+ years of experience and 30+ years of European operations to manage compliance, distribution, and market access across business-to-business, direct-to-consumer, and government channels in approximately 65 countries.

SHIELD Sights announced new distribution partnerships with Sports South and Zanders Sporting Goods, joining its longstanding partnership with RSR Group. The expansion makes SHIELD's micro red dot optics available through these major wholesale distributors' dealer networks across the United States.

The Second Amendment Foundation (SAF), joined by the National Rifle Association, American Suppressor Association, California Rifle & Pistol Association, Second Amendment Law Center, Minnesota Gun Owners Caucus, and Citizens Committee for the Right to Keep and Bear Arms, filed an amicus brief urging the Supreme Court to grant certiorari in George Peterson v. United States, challenging the National Firearms Act's registration and taxation requirements for suppressors.

Liberty Ammunition has been selected as the featured ammunition at the NYC Anti-Terrorism Council event. CEO Gary Ramey highlighted the company's solid copper projectiles, which offer lighter weight, more stopping power, and no over-penetration compared to competitors, while emphasizing Liberty Ammunition's American ownership.

Pyramyd AIR launched its redesigned Pyramyd Rewards loyalty program featuring four tiers with benefits including lowered free shipping thresholds, extended warranty discounts, professional workshop savings, and up to 2.00% cash back for Platinum members. The program also introduces a $59.99 annual Platinum Subscription option for immediate elite access.

American Holoptics, a privately held U.S. company based in Clawson, MI, has acquired Armasight from Ecentria Group. Armasight, a Tempe, AZ-based manufacturer of night vision and thermal optics, expands American Holoptics' portfolio with products targeting both consumer and professional markets.

Gun Tote'n Mamas, an award-winning women's concealed carry handbag provider, has partnered with Charter Arms Manufacturing. The collaboration showcases GTM's latest protection solutions, including the new Clutch Concealed Carry Purse, available through Charter Arms' Accessory Store.

Check-Mate, a precision manufacturing leader in Thomasville, GA, is hiring a Product Engineer to bridge design and manufacturing. The role requires a bachelor's degree in Mechanical Engineering and 5-10 years of product development experience, with expertise in CAD, GD&T, and DFMA principles. Interested candidates should submit resumes to Careers@checkmateIndustries.com.

Outdoor Sportsman Group introduces Western Pursuit, an annual publication dedicated to western hunting produced by Petersen's HUNTING experts. The 2026 inaugural issue features 120 pages covering hunter skills, field stories, and gear reviews for elk and mule deer hunting across the Western U.S., Canada, and Alaska.

Firearms News releases its April 2026 issue featuring Darwin Nercesian's cover story on Auto-Ordnance's Thompson TAO50 .50 BMG Rifle tested to one mile. The issue includes reviews of Beretta's 1301 LTT Custom Shotgun, Smith & Wesson's M&P Shield X Pistol, and Banish's 30 Gold Suppressor, plus SHOT Show 2026 coverage.

Federal Ammunition is shipping two new 12-gauge Upland Steel shotshell loads featuring No. 4 and No. 5 shot sizes designed for upland game hunting with non-lead shot performance and consistent patterns.

Q, LLC announced the release of the LEFTY silencer, featuring Low Blow™ technology and 3D printed internal structure to reduce backpressure and gas blowback. Available through Q dealers nationwide at $800 MSRP, the LEFTY is rated for full auto use across 5.56mm and 6mm ARC platforms.

Zanders announced an exclusive collaboration with CMMG featuring a suppressed .22LR rifle with multi-bronze anodized finish. The rifle includes the CMMG Zeroed 22LR suppressor and is built on a standard AR15 lower receiver, offering dealers a modern sporting rifle platform.

Magpul has introduced Modified Coyote Brown (MCB) PMAGs and AR accessories, including stocks, grips, and M-LOK accessories. The new MCB product line meets US Army TOP-3-2-045A requirements and is now available at Magpul.com and retail locations.

Bushnell, a Revelyst Inc. brand, announced the launch of its new A-Series optics line featuring the A1, A3, and A5 binoculars plus A3 monocular. Designed for travelers and outdoor enthusiasts, the lineup includes EXO Barrier® lens protection, IPX7 waterproofing, and Bushnell's Lifetime Warranty, available April 7, 2026.

Trijicon, Inc. introduced the VCOG 1-8x28 riflescope in a new Cerakote FDE finish, featuring forged 7075-T6 aircraft-grade aluminum construction and premium glass. Available in MOA, MRAD, and SCO configurations with an LED reticle powered by AA lithium battery, the optic is fully waterproof and backed by Trijicon's Science of Brilliant testing methodology.

Springfield Armory launched the SAINT Gear Pac, bundling select SAINT rifles with a Viridian VENTA green dot optic, four Magpul PMAG Gen M3 magazines, and a premium rifle bag for over $200 in added retail value with no redemption required.

Primary Arms Optics has released the SLx 1x MicroPrismT, featuring an H1/T1-compatible mounting footprint compatible with popular aftermarket mounts. The new optic includes reticle options such as ACSS Cyclops, ACSS Gemini, and the new red-illuminated T-Dot, available now for $299.99.

Heckler & Koch announces the VP9CC micro-compact pistol, featuring ambidextrous controls, interchangeable backstraps, and optional Vortex Defender CCW optics. The pistol meets NATO and HK standards and shipments have begun with dealer availability expected by end of April.

Trijicon Inc. is celebrating the production of over one million RMR reflex sights with a $100 rebate on eligible RMR Auto LED and RMR Adjustable LED Red Dot models purchased between April 3 and May 31, 2026. The rebate program is available at MillionthRMR.com.

Berger has announced the addition of 300 PRC 217 Grain Elite Hunter ammunition to its long-range Elite Hunter product line. The new ammunition features a hybrid ogive design with a ballistic coefficient of 0.695, delivering exceptional energy and terminal performance for hunting applications.

Spartan Precision Equipment's Springbok Bipod has been named Outdoor Life's "Best Stalking Bipod of 2025." The bipod features the patented MagnaSwitch™ quick detach system, weighs 10.6 ounces, and adjusts from 19½ to 38½ inches, with an MSRP of $249.99.

Texas Parks and Wildlife Commission approved Federal Premium's FireStick muzzleloading system for the 2026-2027 hunting season, compatible with rifles including Traditions NitroFire, CVA Crossfire, and Thompson/Center Encore. With over 30 states now legalizing FireStick, Federal Ammunition and the Congressional Sportsmen's Foundation continue expanding access to this safer, more reliable muzzleloader technology.

TAG Precision will exhibit at the NRA Annual Meetings & Exhibits in Houston, TX, April 17–19, 2026, showcasing its precision-machined fiber-optic handgun sights featuring patented FiberLok™ technology. The company will demonstrate its in-house manufactured billet steel sights designed for Glock, SIG Sauer, Smith & Wesson, Springfield Armory, Beretta, and other popular handgun platforms.

Henry Repeating Arms will showcase over 75 firearms at the 2026 NRA Annual Meetings & Exhibits in Houston, featuring its largest display ever. Founder and CEO Anthony Imperato and trick shooter 22Plinkster will make booth appearances, and Henry is the premier sponsor of the National Friends of NRA banquet.

Flux Defense will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 16-19 at Booth 534. The advanced defense technologies company will showcase its latest products and innovations while connecting with end users and industry partners.

Meprolight will exhibit at the 2026 NRA Annual Meeting in Houston at Booth #4117 with Smokey Mountain Guns & Ammo, showcasing new products and proven optics including the Mepro MCO PRO, Meprolight Variable Optic, and Mepro M22 PRO. Vice President of Sales Bill Yerby invites attendees to explore the lineup and take advantage of special show pricing.

Prepared 2 Protect will exhibit less-lethal self-defense products at the 155th NRA Annual Meetings & Exhibits in Houston from April 16-19. The company will showcase the P2P Secure 68P and P2P Defensor, featuring innovations like extended range and adjustable power settings for personal protection.

TriStar Arms will exhibit at the NRA Annual Meetings & Exhibits in Houston, TX, April 17–19, 2026, showcasing new products including the Upland Hunter Thumbhole Stock, new KR22 Series color options, and the APOC Pro pistol. President Ryan Bader emphasized the importance of connecting with firearm enthusiasts and gathering customer feedback.

Chiappa USA and Charles Daly will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 16–19, showcasing new products including the SA 1873 Black Thunder revolver, Rhino 60DS, and 92 Wildlands lever-action rifles alongside established firearms and Charles Daly shotguns.

Kimber Mfg., Inc. will exhibit at the 2026 NRA Show in Houston, Texas from April 17-19 at booth 2803, showcasing new product launches and its full firearms lineup including the 2K11 platform, CDS9 series, Next Generation 1911, and 1911 DS Warrior.

ELEY UK, official sponsor of USA Shooting rifle and pistol teams, will exhibit at the NRA Annual Meeting in Houston (April 16-19, 2026) at Booth 1946. The company will showcase its rimfire ammunition, X-Shot training system, and new LOT Analyser platform, offering 10% discounts on trial packs through Killough Shooting Sports.