Victory Archery introduces the Rival and Rival X hunting arrows, engineered for extreme durability with 1.5K carbon weave construction and an innovative R.P.S. insert system. The balanced-diameter Rival delivers speed and penetration for versatile hunting, while the small-diameter Rival X maximizes kinetic energy and FOC for heavy-boned game.

GSM Outdoors received the 2025 Outdoor Supplier of the Year award from Academy Sports + Outdoors, recognizing exceptional partnership and category leadership. CEO Eddie Castro highlighted the company's commitment to dependable service, innovation, and reliable delivery across hunting, fishing, and outdoor categories.

Dead Air Silencers' Nomad Ti OTB suppressor has been selected as a 2026 Petersen's Hunting Editor's Choice Award recipient. The over-the-barrel design, made from 3D-printed Grade 9 titanium, offers premium suppression in a compact package weighing only 10.5 ounces.

Q is offering complimentary Porq Chop or Short Chop suppressors with purchases of new 8.6 BLK firearms from August 6-10. The promotion rewards the community that supported the 8.6 BLK cartridge's development, including The Fix and Boombox rifle variants.

The Second Amendment Foundation (SAF) and partners including the California Rifle and Pistol Association, Gun Owners of America, and Gun Owners of California announced a settlement in California Rifle and Pistol Association v. LASD, resolving claims against the Los Angeles County Sheriff's Department over Second Amendment carry rights violations. The settlement follows LASD's compliance with California's 120-day CCW permit processing requirement and represents significant victories including nonresident carry rights and reformed permit fee structures.

NSSF, The Firearm Industry Trade Association, invites target shooters nationwide to participate in the 10th annual National Shooting Sports Month in August with the tagline "Let Freedom Plink." The celebration features the #RangeChallenge, participating ranges and retailers offering events and classes, and opportunities to win prizes throughout the month.

Traditions Performance Firearms appointed Jason Evans as Vice President of Sales. Evans brings extensive leadership experience from executive positions at Benelli, Weatherby, and Blaser, and will oversee all sales operations and manage the company's nationwide network of independent sales representatives.

The NSSF-adjusted NICS figure for July 2026 reached 1,061,883, an 8.5 percent increase from July 2025's 978,731. NFA checks surged 108.8 percent to 130,013, with Texas, Florida, and Virginia leading in NFA activity. Texas topped adjusted NICS checks among all states.

A U.S. District Court judge ruled that NFA registration requirements for short-barreled rifles and suppressors are unconstitutional in Jensen v. ATF, a case supported by the Second Amendment Foundation (SAF), Citizens Committee for the Right to Keep and Bear Arms, FPC Action Foundation, and Texas Rifle Association.

U.S. District Court Judge James Wesley Hendrix ruled in Jensen v. ATF that the National Firearms Act lacks constitutional basis after Congress eliminated transfer taxes for regulated firearms. The Firearms Policy Coalition-backed lawsuit, representing plaintiffs including Hot Shots Custom LLC and the Texas State Rifle Association, achieved a major victory challenging NFA regulations on suppressors and short-barreled firearms.

The U.S. District Court for the Northern District of Texas ruled that key National Firearms Act restrictions are unconstitutional, with Gun Owners of America, Silencer Shop Foundation, Palmetto State Armory, SilencerCo, B&T USA, and 15 pro-gun states as plaintiffs. Judge James Wesley Hendrix permanently blocked the ATF from enforcing federal gun registration requirements, Form 1 and Form 4 applications, and related mandates.

Midwest Gun Works expanded its Full Auto Fulfillment program to all firearms industry businesses, offering e-commerce site design, order fulfillment, and customer support. The program leverages MGW's nearly 30-year expertise in navigating firearms regulations to help brands streamline operations and focus on growth.

The Second Amendment Foundation and partners including the National Rifle Association and Firearms Policy Coalition filed a motion for preliminary injunction in Renna v. Bonta, challenging California's Assembly Bill 1127, which bans Glock and Glock-style handguns starting July 1, 2026. SAF argues the ban violates the Second Amendment as handguns are constitutionally protected and in common use.

Firearms Policy Coalition (FPC) filed a motion for preliminary injunction in Renna v. Bonta challenging California's cruciform trigger bar ban affecting Glock and similar pistols. The lawsuit, supported by FPC, San Diego County Gun Owners PAC, Citizens Committee for the Right to Keep and Bear Arms, Second Amendment Foundation, and National Rifle Association of America, seeks to prevent enforcement of the state's handgun restrictions.

NSSF, ATF, and DOJ launched the 26th annual "Don't Lie for the Other Guy" campaign in Indianapolis through early September to educate the public about federal penalties for illegal firearm purchases, including up to 15 years in prison and $250,000 in fines. The campaign includes 18 billboards, 140+ transit displays, 1,300+ radio spots, and targeted digital impressions across the region.

The Second Amendment Foundation (SAF) submitted formal comment letters to the ATF on multiple proposed rules, with Executive Director Adam Kraut and Director of Legal Research Kostas Moros urging modernization of regulations to better respect Second Amendment rights, gun-owner privacy, and interstate firearm travel.

The Second Amendment Foundation filed a reply brief in Harrington v. Crawford, challenging the unconstitutional search of high school student Jack Harrington's vehicle based solely on his lawful gun ownership. SAF Senior Director Bill Sack and founder Alan M. Gottlieb argue the search violated Fourth Amendment rights without probable cause or valid consent.

Walk the Talk America partnered with B.O.S. Lock on a July 29 content shoot in Florida to produce educational videos on responsible firearm storage and mental health. The collaboration developed realistic scenarios featuring B.O.S. Lock's Fusion biometric safety device to help firearm owners make informed storage decisions while maintaining authorized access.

A federal court ruled that challenged NFA provisions are unconstitutional as applied to untaxed firearms in Silencer Shop Foundation v. Bureau of Alcohol, Tobacco, Firearms and Explosives. SilencerCo, a named commercial plaintiff represented by Wiley Rein LLP, celebrates this landmark decision affecting silencers, short-barreled rifles, short-barreled shotguns, and any other weapons, representing a significant first step toward broader suppressor reform.

The Murray Road Agency, a marketing firm serving the outdoor industry, is hiring a senior communications specialist in Charleston, S.C. The role requires 3-5 years of PR and marketing experience, with responsibilities including client relations, campaign strategy, and media outreach. Knowledge of fishing, hunting, camping, shooting, and boating is preferred.

Outdoor Channel presents "Night at the Range" every Wednesday at 7 p.m. ET, featuring firearms education and shooting sports programming including Guns & Ammo TV, Handguns, Gun Stories with Joe Mantegna, American Rifleman, Shooting USA, and Airgunner Challenge, hosted by experts from Outdoor Sportsman Group.

"The MeatEater Channel" returns to MyOutdoorTV throughout August, featuring Steven Rinella's extensive library of hunting and outdoor content including MeatEater, MeatEater Hunts, MeatEater Limited Series, and new productions like Our Way of Life and MeatEater Roasts, all available for streaming.

Pursuit Channel announced new seasons of flagship programs including Dean Partridge's Canadian Whitetail, Red Arrow with Kip Campbell, Game On with Blaine Anthony, The High Road with Keith Warren, and Ted Nugent Spirit of the Wild. Episodes will air on Pursuit Channel and stream via Pursuit UP across multiple platforms.

World Fishing Network launches "Reel Coast Thursdays," a four-hour saltwater fishing programming block featuring shows hosted by Captain Jimmy Nelson, George Poveromo, Nick Honachefsky, Captain George Gozdz, and other renowned anglers exploring diverse coastal destinations and fishing opportunities.

Sportsman Channel launches "Full Draw Friday" programming block featuring bowhunting shows including Tim Wells' Relentless Pursuit, Stompin' Groundz TV, Haymaker Hunting with King Pedford, HARDCORE Pursuit with Mike Pelletier, Ranch America, Jay Gregory's The Wild Outdoors, and Steven Rinella's MeatEater, airing Fridays 8:00-11:30 p.m. ET.

GAME & FISH TV launches the "Buck Zone" block featuring six premier deer-hunting programs including Buck Commander with Willie Robertson, HeadHunters TV, BuckVentures, Buckmasters, Drury's THIRTEEN, and Whitetail Freaks hosted by Don & Kandi Kisky, airing Thursdays in August on the free streaming platform.

CCI Ammunition and Henry Repeating Arms have partnered to introduce the Henry Golden Boy Edition 22 LR ammo, a 275-round collector's edition featuring 36-grain copper-plated hollow-point bullets at 1,260 fps. The ammunition is now shipping to retailers nationwide.

ATN Corp released a free firmware update for the ATN ThOR 6 Mini thermal riflescope, enhancing image quality, SharpIR© AI processing, and reliability while maintaining its sub-$1,000 price point. The update improves out-of-box image sharpness, battery recognition, digital zoom clarity, and overall system stability for all existing owners.

One Horse announced the Express 22 Rifle and Express 22 Pistol, dedicated .22 LR firearms featuring One Horse lower receivers and Atrius Development Group's Forced Reset Selector. Both models will debut at Gun Owners of America's GOALS 2026 summit in Des Moines, Iowa, on August 1-2.

Custom & Collectable Firearms presents the limited-edition Kimber 1911 DS Warrior "Spectre" 9mm pistol, restricted to 200 consecutively numbered units. Featuring a Multicam Gold Cerakote finish and matte-black controls, this double-stack 1911 platform combines tactical styling with premium performance for collectors and enthusiasts.

Steiner unveiled the MPS 2.0 Micro Pistol Sight, an enclosed emitter red dot designed for duty and defense with enhanced durability, longer battery life, and improved ergonomics. The optic features redesigned brightness controls, up to 90,000 hours of runtime, and compatibility with the industry-standard ACRO footprint for multiple weapon platforms.

Zanders, a national firearms distributor based in Sparta, Illinois, announced the availability of the Winchester Ranger .22 LR Rifle. The lightweight rifle features reliable action and ergonomic design, ideal for recreational shooters, small game hunters, and first-time firearm owners seeking Winchester's trusted craftsmanship.

Derya Arms announced the official U.S. launch of the Derya MAX, a new proprietary magazine-fed 12-gauge semi-automatic shotgun manufactured at its Jacksonville, Florida facility. The shotgun, developed with competitive shooters and engineers, features advanced gas-operated systems and proprietary magazines designed for USPSA, IPSC, and 3-Gun competitions, with availability beginning in September.

Mission First Tactical introduced the MFT AIWB WML Ambidextrous Holster, a versatile light-bearing, red dot ready holster compatible with Streamlight TLR series lights and RMR reflex sights. Handmade in the USA with adjustable retention and available for Glock, Sig Sauer, and Springfield models at $59.99.

ScentLok has launched its new Realtree XT-3 collection, combining the brand's scent-control technologies with Realtree's latest camouflage pattern. The versatile lineup spans flagship systems including Savanna Fuse, Ridge, and BE:1 collections, available at Academy, Sportsman's Warehouse, and Scentlok.com.

Avian-X announced its new lineup of waterfowl hunting packs and bags, including the BA Backpack, Floating Duffel Decoy Backpack, Floating Lumbar Blind Bag, and Shell Bags. These purpose-built products feature rugged storage, flotation capabilities, and weather-resistant designs to help hunters organize and protect gear in the field.

DSG Outerwear, founded by Wendy Gavinski, has launched the Ridge & Vale collection featuring women's apparel with faded Realtree Original and Advantage Classic camo patterns. The collection includes vintage-inspired pieces like hoodies, overalls, sweatpants, tees, and muscle tanks designed to blend outdoor heritage with everyday style and comfort.

WOOX announced the Gladiatore V2 Stock & Forend, a premium upgrade for compatible Mossberg pump-action shotguns. Handcrafted from American walnut with wraparound grip technology and ventilated butt pad design, the V2 enhances performance and ergonomics. Available as stock, forend, or complete kit with MSRP of $439.

Kinsey's Distribution has been appointed as a Beretta USA Law Enforcement Distributor, expanding its firearms portfolio to include Beretta's tactical handguns and shotguns. The partnership provides eligible dealers nationwide access to popular Beretta platforms including the 1301 Tactical, A300 Ultima Patrol, 92 Series, PX4 Storm, and APX models.

Sports South, a family-owned distributor with over 180 years of industry experience, released its Dove & Upland 2026 digital catalog featuring shotguns, ammunition, optics, and field gear for upcoming hunting seasons. The catalog helps dealers prepare inventory and explore seasonal merchandise for dove and upland hunts.

Beretta USA expands its Suprema Waterfowl Collection with Mossy Oak Original Bottomland camouflage, featuring an integrated layering system including wader jackets, bibs, insulator jackets and vests, and merino base layers designed for demanding waterfowl hunting conditions.

Beretta USA introduced two innovative .22 LR pistols: the B22 Jaguar Tac Metal for recreational shooting and training, and the B22 Jaguar Metal Competition developed with the Scholastic Action Shooting Program (SASP) and TANDEMKROSS for Steel Challenge-style competition. The Competition model features premium TANDEMKROSS upgrades and is purpose-built for youth shooters and competitive athletes.

Sports South, a distributor with over 180 years of history, has added Lick 'Em Stick 'Em, a Texas-based deer and hog attractant company, and FLUX Defense, a pistol chassis systems manufacturer, to its product lineup, offering dealers new opportunities in hunting and shooting sports.

Beretta USA will participate in the REEDS Fall Classic & Range Days on August 7-8 in Walker, MN, hosted by REEDS Family Outdoor Outfitters. Attendees can experience Beretta's latest shotguns and tactical firearms, including the new A400 Solo, with product experts providing hands-on demonstrations and guidance.

AGM Global Vision will exhibit at the Mid-States Fall Rendezvous on August 11–12, 2026, at Booth 144 in Phoenix, Arizona. Keith Weaver and Scott Cook will represent the company, showcasing thermal imaging, night vision, and digital optics for hunting and outdoor use.

Registration is now open for the 2027 ATA Trade Show and Archery & Bowhunting Supershow returning to Indianapolis January 7-10, 2027. ATA Show Week features the members-only trade show, public supershow, and competitions including the S3DA Indoor Open, World Archery Indoor World Series 500, and NFAA Rushmore Rumble.

Liberty Ammunition, a leading self-defense ammunition manufacturer, will exhibit at the Sports Inc Show in Nashville, TN at Booth #962. CEO Gary Ramey highlighted the company's new Liberty SPIKE 2.0 ammunition in .380 and 9mm calibers, emphasizing superior stopping power and performance compared to competitors.

Chiappa USA will participate in the Bill Hicks E-Show from August 7-21, 2026, showcasing new Chiappa Firearms and Charles Daly products including Rhino revolvers, LA322 and Little Badger configurations, and tactical firearms. The exclusive online event offers dealers special pricing and merchandising programs for the fall and holiday season.

Umarex USA will exhibit at the Mid-States Distributing 2026 Fall Rendezvous on August 11-12 in Phoenix, AZ. Retailers can meet Umarex representatives and view 2026 products and classic items at booth No. 208, featuring Umarex Airguns, T4E, Prepared2Protect, and Elite Force Airsoft.

Dead Air Silencers will showcase hunting suppressors at the Texas Trophy Hunters Association's Hunter Extravaganza in San Antonio and Fort Worth in August 2026. Featured products include the Nomad Ti OTB, Nomad Ti XC, and Mojave45, designed for various hunting applications and firearm platforms.

Silent Steel USA, a suppressor manufacturer, has been invited to exhibit at the 2026 Sports, Inc. August Outdoor Show in Nashville, Tennessee. The company will showcase its Streamer lineup and FLOW-IQ™ gas management technology to Sports, Inc. dealer members during the Vendor Consideration Exhibit on August 14, 2026.

RSR Group's 2026 E-Vault Virtual Show featuring Ruger runs August 11-14, 2026, offering dealers exclusive online access to limited-time promotions, new product announcements, daily prize giveaways, and extended terms on Ruger products at www.rsrgroup.com.