Black Gold Premium Accessories launches the innovative MODD Sight, a modular archery sight platform offering customizable pin cartridges, interchangeable housings, and PhotoChromatic Technology. Available July 30, 2026, through authorized dealers and online retailers.

NSSF—The Firearm Industry Trade Association is raising funds for the American Red Cross Service to the Armed Forces program, which provides emergency communication, financial assistance, and support to military members, veterans, and their families worldwide.

The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) reminds industry members that registration deadlines are approaching for its 2026 Ballistics Conference, scheduled for September 15-17 in Baltimore at the Royal Sonesta Harbor Court. The event will feature technical seminars, product demonstrations, and a facility tour of Element U.S. Space & Defense's testing laboratories.

The Briefing: FFL Compliance Summit early-bird pricing ends July 31, offering FFLs direct access to ATF and FBI officials including Director Rob Cekada and Assistant Director Robert Leider. The September 23-25 summit at W Hotel Dallas covers regulatory updates, Form 4473 changes, and enforcement priorities.

MidwayUSA is hiring two Product Specialists in Columbia, MO for Optics and Clothing, Footwear & Marketplaces categories. Positions offer $55,000-$71,500 annually with benefits including 401(k) matching, flexible PTO, and professional development opportunities.

Pursuit Channel launched "Sundays On The Chase," a new early prime programming block dedicated to whitetail hunting content starting at 6:00 p.m. ET every Sunday, presented by Whitetails Unlimited. The block features popular series including Innerloc's Out There, Red Arrow, Whitetail Frenzy, and Take Aim Adventures.

Winchester Deadly Passion Season 15 returns to Sportsman Channel with new episodes every Sunday at 11:30 a.m. ET, hosted by Melissa Bachman and co-host Ben Bearshield. The season features hunting adventures across Alberta, New Brunswick, New Zealand, Colorado, and Yukon, with guest Lori McClain joining for tahr hunts in New Zealand.

Remington announces its new Nitro Dove Loads featuring 12-gauge and 20-gauge options with muzzle velocities of 1,350 fps and 1,300 fps respectively. The loads deliver consistent patterns and high velocities with American-made lead shot and Remington's Power Piston wad and Unibody hull technology, now available at dealers nationwide.

Hornady Security introduces a fireproof keypad safe designed for secure storage of one or two handguns, ammunition, and valuables. The safe features 16-gauge steel construction, withstands temperatures up to 1400°F for 30 minutes, and includes programmable keypad access with backup keyhole entry.

One Horse announced two new 10.5-inch Express Pistols featuring Atrius Development Group's Forced Reset Selector, debuting July 30 at GOALS Range Day. Both MLOK and Quad Rail models offer factory-tuned components including Breek Arms charging handles, THRiL grips, and SB Tactical braces with customizable upgrades.

GTM Original, an award-winning leader in women's concealed carry handbags, launches the GTM-201/PBBONE Mini Crossbody Concealed Carry Purse featuring premium USA top grain cowhide leather, built-in RFID-protected wallet, and a three-sided zippered concealed carry compartment with included Mernickle Holster for Sig P365 firearms.

Smith & Wesson Brands, Inc. announced two limited-edition revolvers commemorating America's 250th anniversary: the Model 642 and Model 66 Combat Magnum. Both feature USA 250 laser-engraved side plates, distinctive styling, and enhanced performance specifications for collectors and shooters.

Zanders, a national distributor based in Sparta, Illinois, has expanded its elk calling lineup by adding Riven Calls, an innovative manufacturer of high-performance elk calls influenced by world champion elk caller Beau Brooks. The partnership with Higdon Outdoors provides dealers with premium bugle tubes, diaphragm calls, and accessories designed for hunters of all experience levels.

Walker's has launched Boomies Passive Muffs designed for toddlers aged 1 to 3, providing hearing protection with a 23 dB Noise Reduction Rating for outdoor activities. The lightweight muffs feature secure fit, soft ear cushions, and durable construction while allowing children to hear parental voices. The product is now available online and through retailers nationwide.

Custom & Collectable Firearms unveils The Ledger, a limited-edition Walther PDP Pro-E Compact pistol restricted to 300 units. The firearm features a desert camouflage Cerakote finish, Vortex Venom 3 MOA red-dot sight, and adjustable sights, combining modern performance with distinctive custom styling for collectors and enthusiasts.

Stealth Cam launches its upgraded 3.0 Series cellular trail cameras featuring AI-powered false image detection, PIR zone selection, and Rack Alert technology. The Deceptor MAX 3.0, Revolver PRO 3.0, Spectre 4K Pro, and Fusion MAX 3.0 models offer dual-core technology for simultaneous image and video capture with free 4K downloads via the Command app.

FALCO Holsters announces two new Multi-Fit leather holster models: the AM03 Simple Leather IWB/OWB Holster priced at $49.95 and the DM04 Vertical Leather Shoulder Holster at $129.95. Both feature premium Italian leather and handcrafted construction while maintaining affordable pricing for broader customer accessibility.

Moultrie introduced three heavy-duty metal feeders—350LB Sled, 300LB Broadcast, and 600LB Broadcast—exclusively at Bass Pro Shops. The feeders feature critter-proof steel construction and full Moultrie Connect compatibility with EDGE 3 and 4 Series cellular trail cameras through the Moultrie app.

Snakestaff Systems released the Universal Snakeskin, a versatile tourniquet carrier compatible with Snakestaff ETQ™ and ETQ Wide™ models. Designed for multiple mounting applications across vehicles, equipment, and recreational gear, the carrier provides secure hemorrhage control access in diverse environments for military, law enforcement, first responders, and civilians.

CCI Ammunition has released four options of its new High Bar Air Gun Slugs designed for enhanced accuracy and terminal performance in modern air rifles. The 22-caliber slugs are available in 30- and 35-grain hollow-point and segmented hollow-point designs, packed in 100-count boxes at $16.99 each.

Custom & Collectable Firearms' limited-edition Marlin Trapper 1894 Razor Boar 10mm lever-action rifle is now in stock through Sports South. This American-made rifle features a 16.5-inch threaded barrel, black laminate stock, and custom boar engraving, with only 300 sequentially numbered rifles produced.

SnapSafe® introduces the Trunk Safe II, a heavy-duty mobile safe designed for secure transportation of firearms and valuables in vehicles. Built by Hornady® Manufacturing Company with 13-gauge steel construction and digital lock technology, the safe offers theft protection for cars, SUVs, and RVs.

Defend reminds outdoor enthusiasts to pack protective gear beyond the basics, including insect repellents like Defend Picaridin and Defend Permethrin, plus bear spray for wildlife encounters. Proper preparation with quality protection products helps ensure a safe and enjoyable outdoor experience.

The Archery Trade Association announced the S3DA Indoor Open will return as part of ATA Show Week January 7-10, 2027, in Indianapolis. Open to archers ages 8-18, the event welcomes all experience levels and features divisions from Junior Eagle through Young Adult with multiple equipment categories.

Taylor's & Company will exhibit at the 2026 Gun Owners Advocacy and Leadership Summit (GOALS) in Des Moines, Iowa on August 1st and 2nd, showcasing their historical firearm reproductions including the new TC73 9mm lever-action rifle at booth #2930.

BERSA USA will exhibit at G.O.A.L.S. 2026, Gun Owners of America's flagship convention celebrating its 50th anniversary, taking place August 1-2 at the Iowa Events Center in Des Moines. The company will showcase new suppressors, BP9 striker-fired pistols, and M2XI double-stack 1911 variations at Booth 2938.

Walk the Talk America (WTTA) will participate in the Gun Owners of America (GOA) GOALS 2026 Conference in Des Moines, Iowa on August 8-9, providing educational materials at the EOTECH booth #2718. Founder and CEO Michael Sodini will meet with manufacturers and industry leaders to discuss mental health and suicide prevention partnerships for firearm owners.

Dead Air Silencers will exhibit at the 3rd annual Gun Owners Advocacy and Leadership Summit (G.O.A.L.S) on August 1-2, 2026, in Des Moines, Iowa. The company will showcase new products including the CT5P suppressor, Nomad Ti OTB, and RXD910Ti, along with proven models like the Wolfman and Nomad LTi XC.

European American Armory Corp. will participate in the 2026 Gun Owners Advocacy and Leadership Summit on August 1–2 at the Iowa Events Center. EAA Corp. will showcase new firearms including the Girsan Witness2311 XXX Series and Balikli Firearms products at Booth #2836.

Sarsilmaz will exhibit at GOA's GOALS 2026 in Des Moines, Iowa, July 30-August 2, showcasing pistols including the SAR9 SOCOM Series, 7/24 Series, and SAR9 Gen 3 family. The company will participate in Range Day and operate Booth #2618 at the Iowa Events Center.

Bond Arms announces its participation in the 2026 Gun Owners Advocacy and Leadership Summit (GOALS) hosted by Gun Owners of America at the Iowa Events Center in Des Moines on August 1-2. The company will exhibit at Booth #3125, showcasing its compact handguns and new products to industry partners, media, and consumers.

Chiappa USA, the exclusive U.S. importer and distributor for Chiappa Firearms and Charles Daly, will exhibit at the Gun Owners Advocacy & Leadership Summit on August 1–2, 2026, in Des Moines, Iowa. The event brings together firearm owners, industry leaders, and Second Amendment advocates for education and networking.