FRIDAY, OCTOBER 23, 2026   |   SUBSCRIBE    ARCHIVES

EDITOR'S NOTE

Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. The split editions are due to the large volume of releases appearing today.

AWARDS & HONORS

Smith & Wesson Brands, Inc. received the 2026 Firearm Manufacturer of the Year award from the National Association of Sporting Goods Wholesalers. The recognition reflects the company's commitment to trusted products, American manufacturing, and support for distributors and retailers.

Dead Air Silencers' Nomad Ti OTB has been named the 2026 Athlon Untamed Hunting Suppressor of the Year. The innovative over-the-barrel suppressor earned top honors for its lightweight titanium construction, compact design, and superior performance across multiple evaluation categories.

Guns & Ammo magazine awarded Federal's 6.5 Creedmoor +Peak cartridge as Ammo of the Year for 2026, marking the second consecutive year the publication honored Peak Alloy technology. The high-pressure cartridge delivers velocities up to 300 fps faster than conventional 6.5 Creedmoor while maintaining similar recoil and compatibility with existing rifles.

CONSUMER PROMOS

Smith & Wesson Brands, Inc. launched the M&P FPC 22 Holiday Rebate, offering a $75 prepaid card with purchase of eligible M&P FPC 22 rifles between October 16 and December 31, 2026. The promotion includes standard and compliant models, plus bundled packages featuring CTS Red/Green Optics, carrying bags, and additional magazines.

FISHING

Millennium Marine introduces the Spyderlok R400 Rod Tree, R401 Rod Pod, and R402 Fixed Position Rod Tree featuring patented Spyderlok technology for secure rod holding during fall walleye trolling. These anodized aluminum holders offer 360-degree swivel and vertical adjustment, designed for running multiple rods at various depths and distances.

INDUSTRY UPDATE

Smith & Wesson Brands, Inc. has acquired Savage Arms, Inc., the 132-year-old Massachusetts-based rifle and shotgun manufacturer, from JDH Holdings for $160 million. The acquisition combines two historic American firearms manufacturers, with Savage bringing approximately $160 million in annual net sales and 500 employees to create the largest commercial firearms manufacturer in the United States.

The NSSF filed a lawsuit against New Mexico Attorney General Raúl Torrez challenging the state's seven-day firearm waiting period, which federal courts have twice ruled unconstitutional. Despite rulings in Ortega v. Grisham, Governor Michelle Lujan Grisham and Attorney General Torrez continue enforcing the law against law-abiding citizens.

The Second Amendment Foundation and National Rifle Association filed an amicus brief in United States v. Cordova, urging the Fifth Circuit to adopt a dangerousness standard for lifetime federal firearms bans. The brief argues that historical tradition supports disarming only dangerous persons, not all felons, and that nonviolent felons who completed their sentences should retain Second Amendment rights.

Primary Arms announced the promotion of Robert Sheets to Vice President of Engineering. In this role, Sheets will lead the company's optics engineering division and work with the Product Development Team to develop innovative products that meet market and customer demands.

RetailBI released its Q3 2026 Shooting Sports Report analyzing retail sales data from over 2,000 retailers. Despite a 7.8% decline in firearm unit sales, lever-action rifles grew 21.8%, premium handguns above $1,500 increased 33.6%, and suppressors surged 178.6% year over year.

The Second Amendment Foundation and partners including the National Shooting Sports Foundation and National Rifle Association filed a lawsuit challenging New Mexico's House Bill 129 waiting period for firearms purchases. The suit seeks to expand a previous Tenth Circuit ruling declaring the law unconstitutional to cover all SAF members, as New Mexico continues enforcing it despite the court decision.

Firearms Policy Coalition filed an amicus brief with the U.S. Court of Appeals for the Fifth Circuit in United States v. Cordova, challenging the use of historical death penalties to justify lifetime firearm bans. FPC argues that permanent disarmament must be based on demonstrated physical danger, not felony convictions or centuries-old punishments.

Henry Repeating Arms launched 50 custom "Team Zach" lever-action rifles through their Guns For Great Causes program to benefit Zach Bryant, a three-year-old from Cambridge City, Indiana, undergoing treatment for B-cell acute lymphoblastic leukemia. Proceeds from rifle sales and auctions are expected to exceed $35,000 to help cover Zach's medical and travel costs.

The Second Amendment Foundation (SAF), joined by the Firearms Policy Coalition and Connecticut Citizens Defense League, faces opposition briefs in Supreme Court cases Viramontes v. Cook County and Grant v. Higgins challenging assault weapons bans in Illinois and Connecticut. Oral arguments are scheduled for December 2.

JOBS, JOBS, JOBS

HeadHunters NW, an executive search firm, is recruiting a Controller for a growing multi-location Pacific Northwest company. The role requires seven years of progressive accounting experience, cost accounting expertise, and SAP Business One proficiency, with responsibilities spanning financial reporting, inventory management, budgeting, and team development.

NEWSSTAND, RADIO & TV

Hook & Barrel Magazine features Fox News personality Will Cain on its November/December 2026 cover, alongside mountain man Laramy "Sasquatch" Miller and chef Jean-Paul Bourgeois. The issue includes holiday content, a gift guide, and recipes from chef Stacy Lyn Harris.

PRODUCT NEWS

ZeroTech Optics USA and Infinite Outdoors announced a strategic partnership offering ZeroTech customers a 30-day free Infinite Outdoors membership trial and providing Infinite Outdoors members with an exclusive 25% discount on ZeroTech optics products.

Remington Gun Care introduced the Rechargeable Mini-Dehumidifier to protect firearms from moisture in gun safes and storage areas. The device features water crystal technology, a motion-activated light, wireless hygrometer and thermometer, and operates up to 60 days before recharging.

ZeroTech Optics USA introduces the Thrive HD Reflex Sight 3 MOA, a compact 1x reflex optic featuring a 26mm x 19mm viewing window, up to 50,000 hours of battery life, and included low and high Picatinny mounts. The sight weighs approximately 1.48 ounces and is backed by ZeroTech's Triple-A Lifetime Warranty.

Real Avid announces the launch of its free Range Ready resource portal, offering comprehensive guidance on equipment setup, maintenance, and shooting techniques with expert instruction from world-champion shooter Doug Koenig. The portal provides downloadable field guides, checklists, and resources designed to help shooters of all levels maximize range productivity and performance.

SENCUT has launched the SENCUT Clout (Model S26031), a compact EDC knife featuring a 2.99" D2 tool steel reverse tanto blade designed for outdoor cooking and daily tasks. The knife combines cleaver-inspired geometry with lightweight ergonomics, one-handed deployment, and ambidextrous pocket carry.

Taurus has launched an 8-inch barrel model of its Raging Hunter revolver chambered in 350 Legend, joining existing 10-inch and 14-inch versions. The six-shot revolver features a non-fluted cylinder, cushioned grip, and Taurus Double Lock System, developed in response to customer demand for a shorter, more maneuverable option.

CIVIVI has launched the Lil Yonder (Model C25025B), a compact everyday carry knife designed by Zac Whitmore as a scaled-down successor to the award-winning full-sized Yonder. The lightweight folder features a 2.44" 14C28N stainless steel Spey Point blade, ambidextrous Crossbar Lock, and weighs just 2.06 oz, available October 29, 2026.

Berger has launched new 6.8 Western ammunition in their Elite Hunter line, featuring a 170 Grain bullet at 2,900 fps with a 0.339 G7 Ballistic Coefficient. The ammunition delivers exceptional long-range performance and terminal ballistics for ethical hunting applications.

Gun Tote'n Mamas has launched its Rose Collection, featuring four lambskin concealed carry handbags designed for women prioritizing style and functionality. Each design accommodates a SIG Sauer P365 or similar firearm, with prices ranging from $115.95 to $179.95 available through the GTM online store.

Springfield Armory released the Central Operating Group (COG), a serialized foundation for its modular Echelon platform. Available as a standalone component for $295, the COG allows users to build custom pistols with compatible grip modules, slide assemblies, and accessories. Vice President Steve Kramer highlighted the product's duty-grade design and customization capabilities.

WOOX, an Italian-American manufacturer of gunstocks and accessories, announced new 1911 Grips handcrafted in Italy. Available in Micarta and high-grade American Walnut with three designs—Plain, Diamond, and X-Grip—the grips offer ambidextrous compatibility with 1911s and clones, priced at $79-$89.

Millennium Treestands introduces the DeadLock Carbon Shooting Stick Tripod, a lightweight carbon fiber rest designed for gun deer hunters. The tripod features a multi-platform Vise Head with 3-axis leveling, rapid one-knob leg adjustment, and interchangeable mounting plates for various rifle setups.

Spartan Precision Equipment announces the Pent System Kit, a modular upgrade that converts Spartan Quad Sticks into a five-legged shooting platform. The carbon fiber fifth leg enhances stability, supports rifle weight, and reduces shooter fatigue, with a suggested retail price of $150.00.

Hornady introduces its DIGI-Vault line of compact, keypad-secured vaults featuring 16-gauge steel construction and programmable 4-6 digit entry. Available in three models—Original, One-Gun, and Two-Gun—each includes a security cable and interior light, designed for nightstands, vehicles, and travel storage.

Remington Gun Care is expanding its product lineup with new Aluminum Rod Universal Cleaning Kits designed for rifle, shotgun, and handgun owners. The lightweight kits feature durable Mil-Spec 8-32 threads and include brass brushes, cotton mops, nylon jags, and patches, priced at $24.99 each.

RANGES

The Montana Land Board approved Montana Fish, Wildlife & Parks' proposal to acquire an 86-acre easement from the Montana Department of Natural Resources & Conservation for developing the Logan Public Shooting Range south of Logan. The project, funded by a Pittman-Robertson grant and state general license dollars, will provide safe recreational shooting facilities including rifle, pistol, and shotgun ranges in the Gallatin Valley.

SHOWS

Over 300 archery and bowhunting brands, including Easton Archery, Bear Archery, TenPoint Crossbows, Bowtech, Elite Archery, and PSE Archery, will exhibit at ATA Show Week January 7-10, 2027, in Indianapolis. The event features a trade show for retailers and manufacturers, plus a public Archery & Bowhunting Supershow with major competitions throughout the week.

Sarsilmaz will participate in CANCON West 2026 from October 22-24 at the Boulder Rifle & Pistol Club in Nevada, showcasing its expanding handgun lineup including the SAR9 SOCOM Series with threaded barrels and optic-ready slides.

 

A case involving two elephants at the Honolulu Zoo could have consequences far beyond the zoo’s gates. On Nov. 9, the Hawaii Supreme Court will consider whether “Mari” and “Vaigai” can invoke habeas corpus, a legal remedy traditionally used to protect human liberty, to challenge their confinement.

The anti-hunting group Nonhuman Rights Project (NhRP) is once again pressing ahead with the claim after two other Hawaii courts already rejected it. The immediate dispute involves elephant captivity. The larger question is whether activists can use the courts to establish animals have legal rights that could eventually be invoked by animal rights activists against animal ownership, zoos, livestock operations and science-based wildlife management, including — and especially — hunting.

Another Court, Same Legal Theory

NhRP filed its petition in 2023 seeking to transfer the two elephants to an accredited sanctuary. A circuit court dismissed that case in 2024. In January of this year, Hawaii’s Intermediate Court of Appeals affirmed that decision, holding that elephants are not, in fact, “persons” entitled to habeas corpus relief under state law.

The appellate court concluded that Hawaii Revised Statutes Chapter 660 supersedes common law habeas corpus and that its protections apply only to human persons, not elephants. The state Supreme Court will now consider whether the statute displaces the common law writ and, if not, whether that writ can extend to nonhuman animals.

NhRP also seeks to move Mari and Vaigai from one managed facility to another, not release them into the wild. The appellate court identified that distinction as another obstacle to the claim.

It is a familiar strategy used by NhRP. New York’s highest court rejected NhRP’s petition concerning “Happy,” a Bronx Zoo elephant, in 2022. Colorado’s Supreme Court rejected another NhRP attempt involving five elephants in 2025. As NSSF reported in July, Michigan’s Supreme Court declined to review an NhRP court defeat involving seven chimpanzees, while a Pennsylvania judge dismissed an elephant petition earlier this year. The losses keep stacking up.

Different states. Different animals. The same push to establish legal “personhood” through the courts.

Animal Welfare Is Not Legal Personhood

Existing federal and state animal welfare laws provide avenues for enforcing standards of care for the ethical care and treatment of animals. Honolulu Zoo Director John Berry, responding to criticism in September, said Mari and Vaigai walk three to four miles daily within their habitat and receive enrichment and veterinary attention. He also warned that transporting Mari, now 51, could pose health risks. When she was under the care of The Bronx Zoo, Happy the elephant remained well-fed, bathed and watched over. Happy even has a social life with visitors and other elephants.

NhRP contests whether captivity can adequately meet elephants’ needs. That disagreement does not answer the legal question before the justices.

The Hunting and Conservation Stakes

Hunters should not mistake this for a dispute that begins and ends with elephants. NhRP’s own stated mission is to secure fundamental rights for nonhuman animals. The mechanism matters here as well. Instead of asking lawmakers to change specific animal welfare standards, it asks judges to recognize a new category of rights-bearing legal humans. Put simply, NhRP want the courts to bestow human rights on animals.

That theory raises fundamental questions about the North American Model of Wildlife Conservation. Under that model, wildlife is a public trust resource managed by government agencies through laws and science. State wildlife officials set seasons, harvest limits and other rules governing when and how game may be lawfully taken. Regulated hunting is a legitimate conservation tool, not an unlawful deprivation of an animal’s “human rights” and liberty.

Recognizing habeas rights for two zoo elephants would not, by itself, prohibit hunting. But if courts extend animal personhood theories to other species and contexts, anti-hunting activist litigants could seek to challenge established wildlife management decisions in the name of individual animal rights. That is a risk hunters and wildlife agencies cannot afford to dismiss.

New York’s Court of Appeals recognized the broader problem in its 2022 Happy ruling, warning that animal personhood could disrupt property rights, agriculture and medical research. The New York Farm Bureau likewise opposed NhRP’s effort because of the potential “catastrophic downstream” consequences for livestock management. The same expansionist logic raises questions for wildlife agencies charged with managing populations for the public, not litigating liberty claims on behalf of individual animals.

Hunters are also central to conservation funding. Excise taxes paid by firearm, ammunition and archery equipment manufacturers support the federal Pittman-Robertson Wildlife Restoration Program, which funds wildlife habitat, management and hunter education. Hunting license revenue supplies additional state conservation resources, benefiting game and nongame species alike.

Courts can recognize the importance of humane animal care without rewriting the legal relationship between humans and wildlife. On Nov. 9, the Hawaii Supreme Court should reject NhRP’s repeated attempt to turn habeas corpus into a tool for circumventing established animal management law and creating legal uncertainty for hunters, conservationists and wildlife professionals.

– Larry Keane

Larry Keane is SVP for Government and Public Affairs, Assistant Secretary and General Counsel of the National Shooting Sports Foundation.

 
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