Remington Ammunition launched four rebate promotions offering big-game hunters up to 20% cash back on qualifying ammunition through November 30, 2026. The promotions cover handgun, centerfire rifle, premier rifle, and shotgun slug ammunition with a maximum rebate of $60 per person or household.
GrabAGun Digital Holdings Inc. announced that Co-Founder and CFO Justin Hilty will retire effective August 14, 2026, after 15 years leading finance. Jonathan Terry, a veteran public company finance executive with 25+ years of experience including roles at YETI and RetailMeNot, has been appointed as the new Chief Financial Officer.
Source Outdoor Group has been appointed Agency of Record for Flying Cross, the premium uniform apparel manufacturer for military and public safety professionals. The partnership will focus on strategic public relations, media outreach, and product launch communications to elevate Flying Cross's brand awareness and industry leadership.
SLG2, Inc., parent company of Shoot Like A Girl, Safe LivinG, Hunt Like A Girl, and SLG2 Consulting, surpassed 50,000 signed-in guests during its 2026 Grand Safety Tour. The Q2 report shows 43% of participants improved their attitude toward firearms, 33% introduced others to shooting sports, and 56% committed to purchasing firearms.
Sturm, Ruger & Co. and Heckler & Koch, founding members of VAULT, now have live product data feeding into the National Association of Sporting Goods Wholesalers' centralized platform. The milestone enables distributors and retailers to access standardized product information, reducing errors and improving accuracy across the shooting sports supply chain.
A federal judge ruled the Biden administration's ATF "Frame or Receiver" Rule unconstitutional, siding with the Second Amendment Foundation (SAF) and Defense Distributed in Defense Distributed v. Blanche. The court found the rule violated the Second Amendment and due process by impermissibly infringing on the right to manufacture firearms and establishing unconstitutionally vague standards.
Firearms Policy Coalition (FPC), alongside the National Rifle Association and Second Amendment Foundation, filed a federal lawsuit challenging New York's Senate Bill S9005C, which bans semiautomatic handguns with cruciform trigger bars. FPC seeks a declaration holding the law unconstitutional and an injunction against enforcement, continuing its nationwide campaign against similar Glock bans in California and Maryland.
The Alternative Mass Media Conference planning committee announced speakers and topics for the pre-conference event held prior to the 41st annual Gun Rights Policy Conference, co-hosted by the Second Amendment Foundation and Citizens Committee for the Right to Keep and Bear Arms, September 25-27 in Dallas.
ProForce Law Enforcement is hiring a Regional Sales Manager for Northern Texas to manage law enforcement agency accounts across Texas, Oklahoma, Arkansas, and Missouri. The position offers a $70k base plus commission with potential earnings exceeding $100k, company vehicle, and comprehensive benefits.
The Mule Deer and Blacktail Deer Foundation, North America's only national conservation organization solely dedicated to mule deer and black-tailed deer conservation, is seeking an energetic Regional Director for Washington State. The remote-based, field-focused position involves fundraising, volunteer chapter development, membership expansion, and partnership building. Interested candidates should submit applications to lana@muledeer.org by September 4, 2026.
Friends of NRA is hiring a Merchandise Coordinator for its Columbia, Missouri office to support merchandise purchasing, vendor relationships, inventory, and sales for nationwide fundraising events. The full-time position requires strong organizational skills, Microsoft Excel proficiency, and at least two years of office experience.
Guns & Ammo launches a new 6-part Personal Defense video series hosted by Gun Tech Editor Richard Nance and Managing Editor Jack Oller, in partnership with SureFire, Holosun, Smith & Wesson, and WeKnife. The series covers handgun use for personal protection, including parking lot threats, low-light defense, and everyday carry techniques, available at gapersonaldefense.com.
Outdoor Sportsman Group's GAME & FISH TV FAST channel achieved 10 million viewer tunings in Q2, with availability on 157 million devices across 96% of the U.S. population. The channel draws content from Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV, expanding OSG's reach to 70 million outdoor enthusiasts.
Federal Ammunition released two new 20-gauge Master Class shotshell loads featuring a customized Podium wad, high-antimony lead shot, and straight-wall hull design for competitive sporting clay shooting. The competition-level loads are now available at retailers nationwide with eight total options priced at $16.99 per 25-count box.
European American Armory Corp. and Girsan Firearms unveiled the Witness2311 XXX Series, featuring two compact double-stack 1911s for everyday carry. The CMX XXX and SC9 XXX models offer 16+1 capacity with MSRPs of $899 and $599 respectively, now available for pre-order through EAA distributors.
Sports South in Shreveport, Louisiana announces new Galco holster additions including the Pocket Protector, Stow-N-Go, and Tuck-N-Go models, along with sale-priced options from Sig Sauer, Blackhawk, and Uncle Mike's across various carry styles.
Winchester has launched Super Match, a new line of match-grade competition ammunition including centerfire pistol, rifle, and shotshell options. Developed with input from top competition shooters, the line features premium components and is available nationwide through dealers and online.
CIVIVI introduces the Vyrent folding knife featuring the debut of Nitro-X7 steel in their lineup. The 3.48-inch blade offers enhanced toughness, edge stability, and corrosion resistance with ergonomic design and ambidextrous carry options available in multiple scale materials starting at $82.30.
Auto-Ordnance announced the new 18-inch barrel TAO50 bolt-action rifle chambered in .50 BMG, featuring a proprietary muzzle brake, adjustable stock, and Picatinny rail. Each rifle includes a GPS® Tactical Double Rifle Case and Barrett® M107A1 magazine.
Catalyst Arms has introduced the Hardpoint™ Picatinny Rail Mount and Bomb Rack™ M-LOK® Rail Extension for Ruger® Mini-14® rifles. These modular accessories bolt to the gas block without gunsmithing, allowing users to mount lights, bipods, and grips while maintaining a clear forend. The complete system is priced at $129.95.
NEXTORCH North America announces the Edge Guard Cut-Resistant Tactical Gloves, featuring A7 cut-resistant liner protection and full-palm touchscreen capability. Designed for law enforcement, military, and security professionals, the gloves offer blade slash protection while maintaining dexterity, with an MSRP of $47.99.
Avian-X has released a new lineup of waterfowl hunting gear including the BA Backpack, Floating Duffel Decoy Backpack, Floating Lumbar Blind Bag, and Shell Bags designed to keep essentials organized and protected in demanding marsh and flooded timber conditions.
RCBS has launched its new 7mm Backcountry Die Set, a three-die system designed for the high-performance 7mm BC cartridge. Developed alongside Hodgdon Powder Company's Accurate High Country powder, the die set delivers enhanced control and consistency for handloaders seeking precision ammunition reloading.
Hodgdon Powder Company introduced Accurate High Country, a spherical rifle propellant engineered for Federal's new 7mm Backcountry cartridge and other modern magnums. The progressive-burning propellant delivers exceptional ballistic performance while providing handloaders with versatility across a broad range of rifle cartridges from .243 Winchester through 7mm Backcountry.
US PALM and B&T USA announce that EOS suppressors are uniquely positioned following a federal court injunction in Silencer Shop Foundation v. ATF, allowing qualified customers to acquire covered suppressors through a streamlined process while maintaining all Gun Control Act requirements and background checks.
Umarex USA will exhibit at Nation's Best Sports 2026 Fall Market August 24-27 in Oklahoma City, showcasing 2026 product releases and brands including Umarex Airguns, T4E, Prepared2Protect, and Elite Force Airsoft. Attending dealers can access hands-on product demonstrations and speak with sales representatives about dealer incentives and stocking programs.
Liberty Ammunition, a leading self-defense ammunition manufacturer, will exhibit at the NBS Show in Oklahoma. CEO Gary Ramey highlighted the company's new Liberty SPIKE 2.0 product for .380 and 9mm calibers at Booth #850, emphasizing superior stopping power and performance compared to competitors.
BERSA USA will exhibit at the Nation's Best Sports 2026 Fall Semi-Annual Market on August 24-27 at the Oklahoma City Convention Center. The company will showcase its full firearms lineup including Thunder series, BPCC, TPR, B1911, M2XI, BAR9, and BAR15 at Booth 1452.
KDG (Kinetic Development Group) will exhibit at Booth 1250 during the NBS Fall Semi-Annual Market in Oklahoma City, August 25–27, 2026, showcasing new product launches including the Kinect™ ARCA Rail and Stribog rails for 10mm and .45 ACP platforms, alongside established product lines. Dealers placing qualifying orders will enter a special giveaway.
Meprolight USA will exhibit at the 2026 Nation's Best Sports Fall Semi-Annual Market in Oklahoma City, August 24–27, showcasing optics and sighting solutions while connecting with dealers and industry partners.
Legacy Sports International, a leading firearms importer based in Reno, Nevada, will showcase its HOWA, POINTER, and CITADEL brand product lines at NBS's 2026 Fall Semi-Annual Market in Oklahoma City from August 24-27, 2026. The company will feature top-selling rifles, shotguns, and optics with exclusive promotions available to attendees.
Iconic Outdoor Group, parent company of Daisy Outdoor Products, Crosman Corporation, GAMO USA, and Benjamin Airguns, will exhibit at the NBS Fall Market in Oklahoma City. The company will showcase air rifles, BB guns, air pistols, and accessories at Booth #1103, connecting with independent retailers serving outdoor communities.
For years, lawful firearm owners submitting National Firearms Act (NFA) applications learned to expect months-long wait times from the federal government.
Not anymore.
The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) responded to a Freedom of Information Act (FOIA) submitted by NSSF and that showed the volume-weighted average processing time for its four highest-volume forms has plunged from 73 days in fiscal year 2021 to approximately 18 days today. ATF Form 4 processing has fallen from roughly 150 days to about 18 days over the same period.
The ATF also accomplished that while application volume nearly tripled.
More applications. Dramatically less waiting. That’s measurable progress for lawful firearm owners and the firearm industry — and the result NSSF has spent years pushing the federal government to deliver.
A Decade-Plus Push for Faster Processing
Long NFA processing times weren’t merely inconvenient. For firearm owners purchasing suppressors and other NFA-regulated products, government paperwork could delay a lawful transfer for months.
NSSF began pressing ATF to institute electronic NFA form processing in 2013. NSSF also worked with allies in Congress to ensure ATF’s NFA Division had sufficient resources to handle growing application volume.
Those efforts produced results.
By April 2024, NSSF reported that average electronic Form 4 processing times dropped to 53 days, down from previous waits of between 90 and 190 days. Paper Form 4 applications averaged 245 days, down from nearly 280 days.
Now even those improved numbers look ancient.
ATF says its modernization, process improvements and increased operational efficiency have allowed the agency to handle substantially greater application volume while continuing to cut processing times.
That’s exactly what firearm owners and the industry should expect from government. If Washington, D.C., insists on requiring Americans to navigate a federal regulatory process before taking possession of lawful products, administering that process efficiently should be the minimum expectation.
Demand Explodes. Backlog Doesn’t.
The most revealing part of ATF’s announcement isn’t simply that processing is faster. It’s that the improvement came while Americans were submitting far more applications.
The ATF says volume among its four highest-volume forms has nearly tripled over the past five years.
The bureau’s latest posted monthly data illustrate the scale. ATF received 231,502 NFA applications in May, including 121,117 Form 4 suppressor applications. It finalized 233,843 NFA applications that month, including 123,143 suppressor Form 4 applications.
The median processing time for an individual electronic Form 4 was just six days.
Through July 1, ATF reported receiving more than 1.62 million NFA forms in calendar year 2026 and finalizing nearly 1.52 million. Form 4 applications alone accounted for 949,422 submissions and 894,938 finalized applications.
Suppressors are helping drive that extraordinary demand.
As NSSF reported last month, the suppressor market experienced 265 percent growth in registrations from 2020 through 2024 and the number of suppressors in circulation doubled during that period. ATF now reports more than 6.65 million registered suppressors in the National Firearms Registration and Transfer Record (NFRTR).
Americans aren’t losing interest in these products. They’re buying them in enormous numbers. In fact, Americans are submitting approximately 20,000 applications per day.
And ATF is proving that soaring demand doesn’t have to mean soaring wait times.
Better Processing, Same Unnecessary Burden
The improvement is especially welcome following the reduction of the $200 NFA tax on suppressors, short-barreled rifles and short-barreled shotguns. Congress reduced the tax last year to $0, effective Jan. 1, 2026, removing a financial burden that had been imposed on lawful purchasers for generations.
However, the registration and duplicative background check requirements remain.
That’s why NSSF continues to support the Hearing Protection Act (HPA) (H.R. 404/S. 364) and Stop Harassing Owners of Rifles Today (SHORT) Act (H.R. 2395/S. 1162), legislation that would remove those products from unnecessary NFA requirements.
Faster processing doesn’t erase the underlying policy problem. It does, however, make a meaningful practical difference.
For consumers, approvals that are measured in days instead of months mean less time waiting to take possession of a lawful purchase. For firearm retailers, manufacturers and distributors, faster processing means inventory moves more efficiently, customers receive products sooner and government paperwork creates less friction throughout the lawful marketplace.
But according to ATF Director Robert Cekada, there’s more to come.
“We are not finished,” Director Cekada posted to X in July. “We will keep improving and modernizing, earning the trust of the American people while staying focused on our core mission to reduce violent crime.”
ATF deserves credit for delivering the dramatic improvement, particularly while confronting historic demand. NSSF and its congressional allies also deserve credit for spending years pressing for the electronic systems, resources and efficiencies that helped make it possible.
But these numbers make a larger point. For years, months-long NFA waits were treated almost as an unavoidable feature of the system. They weren’t. Current form processing shows that there are nearly three times the applications with only a fraction of the wait.
That’s measurable progress for firearm owners and the industry — and proof that government-imposed delays shouldn’t be accepted simply because government has grown accustomed to imposing them.