Victory Archery introduces the VLR, a micro-diameter carbon shaft featuring proprietary MaxxKe™ carbon weave technology designed for bowhunters seeking extreme accuracy, minimal wind drift, and superior penetration in the field.

Speer Ammunition launched its Gold Dot Deals rebate program on July 1, offering consumers 20 percent rebates on qualifying self-defense handgun ammunition purchases through August 31, 2026. The promotion includes Gold Dot Personal Protection, Gold Dot G2, and other variants, with a maximum rebate of $200 per household.

Bond Arms is offering a Summer 2026 Gift Card Rebate Promotion for qualifying firearm purchases made between July 1-31, 2026, with rebates up to $75. Customers can receive gift cards by completing an online rebate form at bondarms.com with proof of purchase.

Evolution Outdoor is showcasing the Evolution Fishing Creature Keeper Case at ICAST 2026 in Orlando, Florida. The purpose-built tackle storage case features a deep profile, molded EVA interior, and custom metal bait bars designed to protect and organize Urchin-style baits, available in medium and large sizes.

Big Bite Baits introduces the Orbix, a 19mm urchin-style bait featuring TPE material for durability and natural pulsing action. Pro angler Sam Hanggi highlights its versatility for shallow cover fishing and longevity. Available in six colors this fall at retailers and Baits.com.

Bucca Brand, under GSM Outdoors, has unveiled the El Toro, a 1.5 oz, 7" jerkbait designed to target large bass. According to Jack Dice, Product Development Manager at GSM Fishing, the lure combines erratic darting action with unprecedented size. The El Toro is available in six colors this winter at retailers and on Baits.com.

Buckeye has launched the Contour Jig, a versatile fishing lure available in two sizes and six colors. Featuring a streamlined profile and uniquely-balanced head design, the jig is suitable for flipping, dragging offshore ledges, and targeting fish throughout the lake. Buckeye pro Nick LeBrun endorses the product for its slender design and sharp medium gauge hook.

Northland Tackle introduces the Tungsten Panfish Spin, a new lure featuring a small blade that pairs with panfish plastics like the Pan-Candy Grub. Available in two sizes with #4 and #6 hooks, the lure is effective around weedlines and suitable for casting, retrieving, and trolling.

Roboworm has launched the Robo Minnow, a 4.5" minnow bait featuring the brand's proprietary robotic hand-pour process for consistency and realism. Pro angler Robert Gee highlights its deep-keeled belly and secondary fluttering action, available in six-packs at Baits.com.

Yamamoto has launched the Biba Bug, a 3.75" creature bait designed by pro angler Matt Becker. The bait features a unique gliding fall with back-and-forth motion and defensive appendage positioning, available in six colors this Fall at retailers.

Buckeye Lures has launched the Propwash, an innovative topwater spinnerbait featuring an oversized blade designed to raise bass from depths. According to GSM Fishing Senior VP Crispin Powley, the lure produces a unique sound and is adaptable to various retrieves and cover types. The Propwash will be available this Fall at retailers and on Baits.com.

Northland Tackle introduced the Forage Fleck, a new ice fishing lure designed to imitate natural forage with realistic ABS finish and a single rear blade. Available in three sizes and ten colors, the lure triggers reaction strikes from panfish and will be available this Fall at retailers and Baits.com.

Bill Lewis introduces the DR 18, a deep-diving crankbait featuring innovative Ledge Technology that reaches depths up to 18 feet. Factory-rigged with Mustad Triple Grip treble hooks and available in six premium colors, the DR 18 will launch this Fall at retailers and Baits.com.

SteelShad introduced the Flutter-Slide, a new spoon featuring a unique line-through design that allows the bait to slide freely during fights, improving hook retention. Pro angler Jake Lawrence endorses the innovation, which will be available this winter at retailers and Baits.com in four colors.

Bill Lewis introduces the Snap Stik 110, an ultra-shallow suspending jerkbait designed by pro Matt Becker for fishing in tight cover. The lure features an L-shaped bill for true running in shallow water and will be available in six colors this fall through retailers and Baits.com.

Frog Factory has launched the Ploppit, a new soft plastic frog lure featuring a plopping tail that creates surface bubbles for bass fishing. Designed by pro Fred Roumbanis, the 4" weedless lure is available in six colors and can be rigged multiple ways for shallow water fishing.

Northland Tackle, part of GSM Outdoors, introduces three Hardwater Hub House models for ice anglers this season. Available in insulated and non-insulated 300 sizes and a 600 size, the hub houses offer quick setup and comfort for 2-6 people. Products are available at retailers and Baits.com.

Millennium Outdoors announced Scott Ware's appointment as Director of Sales and Marketing. With nearly three decades of industry experience and 26 years at Outtech representing Millennium brands, Ware brings deep dealer relationships and product knowledge to strengthen the company's market presence and dealer partnerships.

The Second Amendment Foundation filed a motion for summary judgment in Harrington v. Crawford, challenging the unconstitutional search of high school student Jack Harrington's vehicle based solely on his legal firearm ownership. SAF Senior Director Bill Sack and founder Alan M. Gottlieb argue school officials violated constitutional rights without reasonable suspicion or evidence of unlawful conduct.

The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) raised $18,000 for Project ChildSafe through an auction at its annual board meetings, celebrating its 100th anniversary. Project ChildSafe, the nation's most comprehensive firearm safety program, has distributed over 42 million free safety kits since its 1999 launch.

Judge Roger T. Benitez (Ret.) will deliver the keynote address at the 41st annual Gun Rights Policy Conference on September 25-27 in Dallas. Co-hosted by the Second Amendment Foundation and Citizens Committee for the Right to Keep and Bear Arms, the event features speakers including Brandon Herrera, Cam Edwards, and representatives from the ATF, NRA, and Silencer Shop.

CCW Safe celebrates one year since acquiring Armed Citizens' Legal Defense Network Inc. (ACLDN), founded by Marty and Gila Hayes. Thousands of former ACLDN members now access CCW Safe's comprehensive legal protection, 24/7 Critical Response Team support, and self-defense education resources.

GrabAGun Digital Holdings Inc. announced a strategic collaboration with Backwoods Suppressors, marking the third manufacturer to join its PEW Logistics direct-to-consumer platform. The expansion into suppressors comes as the U.S. suppressor market experienced 265 percent growth between 2020 and 2024, with over 845,000 applications submitted in the first five months of 2026 following the elimination of the federal transfer tax.

Walther Arms and Umarex USA announced Don Angle's appointment as General Manager for Law Enforcement, Military, and Government markets. Angle brings extensive experience from his tenure at Trijicon and over two decades of U.S. Army and defense industry service, leading the newly integrated professional user team.

Warne, a premium scope mount and shooting accessories manufacturer based in Tualatin, Oregon, has expanded its partnership with Odle Sales to represent the brand across the western United States. Odle Sales will provide dealers with enhanced product expertise, faster communication, and personalized support throughout the region.

SLG2, Inc. brings its Shoot Like A Girl experience to Bass Pro Shops in Harrisburg, Pennsylvania on July 18-19, 2026. The free event features a mobile range with firearm and archery experiences, product demonstrations from leading outdoor brands, and hands-on safety education for women, families, and outdoor enthusiasts of all experience levels.

Delta Waterfowl, a leading conservation organization founded in 1911, is hiring a Regional Director for the Indiana, Ohio, and Michigan region. The position involves developing and managing Delta Waterfowl chapters, coordinating fundraising events, recruiting volunteers, and supporting the organization's waterfowl conservation mission.

The Florida Fish and Wildlife Conservation Commission's Statewide Nuisance Alligator Program is accepting applications for contracted nuisance alligator trappers in North Volusia County. Applicants must have a clean criminal history, no fish or wildlife violations, and a valid email address. Applications are due by July 28, 2026.

Wildlife Forever, a 501c3 non-profit organization based in White Bear Lake, MN, is hiring a marketing professional to support conservation programs including the Getting Families Fishing & Boating Initiative™ and Art of Conservation® programs in coordination with state, federal, industry and non-profit partners.

Kinsey Brands is hiring a Procurement & Supply Chain Analyst to support its Consumer Brands Division. The role involves managing manufacturing procurement, supply chain planning, logistics coordination, and inventory management across Kinsey's portfolio of outdoor and hunting brands.

Wolfe Publishing has unlocked the current issue of Rifle & Handgun magazine for free online reading. The issue features articles on the Lee-Enfield, horse pistols, Primary Weapons Systems MK114 MOD 2-M, and Weatherby's Mark XXII, plus expert columns on firearms and handloading.

Outdoor Channel welcomes back Sporting Classics with Chris Dorsey for Season 8, a cooperative effort between Sporting Classics magazine and Dorsey Pictures. Host Chris Dorsey travels globally showcasing high-end hunting and fishing experiences while emphasizing conservation's role, premiering Thursdays at 6 & 10 p.m. ET with nine new episodes.

Remington announces availability of patriotic-themed bulk buckets featuring 'Don't Tread on Me' and 'Come and Take It' series in rifle, handgun, and rimfire calibers. The new products, now shipping to dealers nationwide, complement Remington's earlier 'We the People' bulk buckets launched for America's 250th anniversary.

CVA announced the Cascade SR, a suppressor-ready rifle designed for hunters seeking a compact, maneuverable option. Available in nine calibers from .223 REM to .300 WIN MAG, the rifle features a threaded barrel and Realtree Advantac Black stock, with an MSRP of $849.

Millennium Marine, based in Pearl, Mississippi, has introduced the TP-200-00 Fixed Transducer Pole, a marine-grade mounting solution designed for live sonar fishing. The rugged two-section pole features 90-degree locking positions, adjustable aluminum handle, and multi-material construction for durability in freshwater and saltwater environments.

Auto-Ordnance introduces a suppressor-ready M1 Carbine Short Barreled Rifle featuring a 12-inch threaded barrel, 30-inch overall length, M-Lok slots, and walnut furniture. The modern SBR combines classic aesthetics with tactical enhancements and is available now at $1,870 MSRP.

Sports South, a family-owned Shreveport, Louisiana-based distributor with over 180 years of experience, released its Big Game 2026 digital catalog featuring big game firearms, ammunition, optics, and field accessories for dealers preparing for the upcoming hunting season.

Moultrie introduced the EDGE 4 series, a cellular trail camera line featuring Buck Shot AI technology that recognizes target bucks and sends cropped images to phones. The waterproof cameras offer enhanced night clarity, GPS location pinning, and multiple power options including a new solar attachment, with pricing starting at $129.99.

BUBBA announced the launch of the Pro Series Gen 2 Electric Fillet Knife, featuring next-generation motor technology, enhanced ergonomics, and a new paddle trigger system. Built on the award-winning original model, the Gen 2 includes four blades, two rechargeable batteries, and a waterproof carrying case at an MSRP of $269.99.

Charter Arms announced the new Walker Series, an ultra-compact rimfire revolver designed for concealed carry in .22 LR or .22 WMR with eight-round capacity. The lightweight aluminum-frame revolver features a concealed hammer, smooth double-action trigger, and is available in multiple finishes with MSRPs ranging from $461.72 to $486.16.

Millennium Marine has launched a new line of Monitor Mounts designed to improve how anglers access marine electronics while fishing. Available in single and double configurations, the mounts feature anodized aluminum construction, adjustable telescoping risers, and 350-degree rotation capability to accommodate most marine monitor brands.

ALPS Mountaineering has released the Reservoir 3.0, a 3-liter hydration system featuring anti-microbial IonPure treatment, an insulated drink tube, and BPA/PVC-free construction. The product is priced at $49.99 and is available through authorized dealers and alpsmountaineering.com.

Sightmark has released the Strikon VMP 1-4x22 SFP Fiber V2 Prismatic Riflescope, featuring capped turrets for zero protection, expanded mounting flexibility with four centerline height configurations, and an enhanced accessories package. The updated optic maintains the original's 1-4x prismatic design while addressing practical shooter feedback.

Apex Ammunition launched Dove Stratified shotshells featuring layered L3 high-antimony lead or S3 steel pellets in 12- and 20-gauge options. President and CEO Jason Lonsberry stated the loads were developed from retailer and customer demand for consistent quality ammunition for smaller game birds like dove and quail.

Tac Shield introduced the Operator Sling, a minimalist two-point carry solution developed with input from Special Forces Veterans. The sling features the proprietary Tac Handle for no-look quick adjustments and maintains a low-profile design to reduce snag hazards while ensuring secure weapon retention.

1791 Industries has released LiteRaider ultralight AR-15 receivers made from Metal Matrix Composite material that is 33% lighter than aluminum. The LRM4 stripped lower receiver weighs 6.2 ounces and the upper weighs 4.8 ounces, offering superior strength and durability comparable to 7075-T6 aluminum while maintaining Mil-Spec standards.

Stoeger Industries will showcase its latest 2026 shotgun models, including the M3500 Waterfowl, M3000 Series additions, and new V7000 over/under at the Delta Waterfowl Duck Hunters Expo in Des Moines, Iowa, July 24–26 at Booth #623.