Dealer Wire

Industry Update

Friday, October 16, 2026

Brownells reaffirmed its long-term commitment to the European market, with Chairman and CEO Pete Brownell stating the company is not leaving Europe. The company is finalizing its European distribution strategy and will announce additional details regarding products, ordering, and distribution partnerships through official channels.

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The U.S. Court of Appeals for the Third Circuit affirmed that the federal government cannot impose a lifetime gun ban on Edward Williams based on his decades-old nonviolent DUI conviction. Firearms Policy Coalition (FPC) supported the case, with the court ruling that America's historical tradition permits disarming dangerous people, not permanently disarming peaceable citizens for nonviolent offenses.

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Following an October 9 ATF announcement, the agency will no longer enforce NFA requirements for suppressors, short-barreled rifles, and related items. SilencerCo explains the implications for suppressor ownership, including federal non-enforcement of registration and interstate transport restrictions, while emphasizing state laws remain applicable.

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Dead Air Silencers welcomes the ATF's new guidance eliminating approval and registration requirements for suppressors, short-barreled rifles, and short-barreled shotguns following Congress's reduction of the federal tax to $0 effective January 1, 2026. The change removes barriers established since 1934, making hearing protection devices more accessible to responsible gun owners while state and local laws remain in effect.

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CCW Safe, a national leader in self-defense legal services, will participate as a featured panel speaker at The Great 2A Insurance Town Hall on October 17, 2026, in Petaluma, California. Director of Field Sales Jerome Vinet will represent CCW Safe alongside other firearm legal protection organizations to discuss coverage, legal preparedness, and responsible firearm ownership.

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The Second Amendment Foundation released a fact sheet refuting 85 predictions from anti-gun groups including Brady, Everytown, Giffords, and March For Our Lives that claimed pro-Second Amendment court rulings would increase violence. FBI data shows three consecutive years of declining murder rates and the largest one-year drop in violent crime on record in 2025.

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Following a federal court victory in Silencer Shop/Jensen v. ATF, Firearms Policy Coalition sent letters to 15 state attorneys general requesting immediate non-enforcement of state laws tied to the now-enjoined NFA registration scheme. The ATF also announced it will no longer enforce many NFA restrictions on short-barreled rifles, suppressors, and other covered arms.

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Silencer Central launched "Ship to Dealer," allowing customers to purchase suppressors online and pick them up at licensed dealers nationwide. The service follows ATF guidance eliminating NFA registration requirements for suppressors, available in 27 states alongside Silencer Central's traditional front-door delivery option.

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Bass Pro Shops and Schulte Hospitality Group announced a partnership to unite the historic Cheeca Lodge with the legendary Islander Resort in Islamorada, creating a premier destination with nearly 400 accommodations, world-class fishing, and conservation initiatives. The combined properties will anchor Bass Pro Shops' Florida Keys presence alongside World Wide Sportsman Store & Marina.

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Steiner Optics announced that Strohman Enterprise in Mechanicsville, Virginia, is now an authorized dealer for the Steiner Overwatch Program. Founded by Joe Strohman, the veteran-owned company serves federal agencies, Department of Defense, and law enforcement. Qualified first responders and military personnel can purchase precision optics including binoculars, riflescopes, and red dots through the program.

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