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FALCO® Holsters, globally recognized for exceptional artisanship in every handcrafted, purpose-built leather holster, enjoyed unprecedented success during the NSSF® SHOT Show 2023 by focusing on dealer support through partnerships and new product innovations.
“We made our sell-through dealer support program a priority for 2023,” said FALCO Holsters Vice President of Sales and Marketing Katarína Zacharová. “The retailers we met with during SHOT Show were enthusiastic about our margins, MAP pricing, and the ease of working with us,” she commented.
“One of the exciting new dealers we’ve added to our list of partners is Frontier Justice,” said Zacharová. “As a destination retailer and range headquartered in Missouri, they approach gun ownership as a lifestyle through a personalized approach. That matches perfectly with our one on one style of business.”
According to Zacharová, there are many benefits for dealers who partner with FALCO Holsters. “It is crucial to listen carefully to the needs of front-line retailers, and their message has been clear. They want to carry exclusive products customers can only purchase from them, without the competition of other brick-and-mortar locations, online retailers, or big box stores. Through this direct dealer collaboration, our retailers differentiate their product assortment from others and enjoy a competitive edge,” she said.
FALCO Holsters puts tremendous effort into collaborating with retail partners. “We recognize conserving shelf space is crucial for dealers, so we offer a Multifit line of premium leather holsters,” commented Zacharová. And, as the popularity of weapon-mounted lights, lasers, and sights continues, we have many optics-ready choices for dealers to choose from.”
The research and development of new gun holsters and EDC products are essential to FALCO’s strategic growth plan. “We regularly develop new designs with input from our partners. Their front-line contact with gun owners is informative and current. Plus, everyone is pleased with the high-quality FALCO materials and artistry. Stay tuned for updates on our newest holster innovation coming in March. It is yet another product that caters to retailers,” she said.
To learn more about becoming a trusted FALCO Holsters retailer, contact Vice President of Sales and Marketing Katarína Zacharová at katarina@falcoholsters.com.
For more information about FALCO Holsters, visit FALCOHolsters.com. Follow on social media on Facebook, Instagram, YouTube, and Twitter.