Dealer Wire

Shows

Beretta will exhibit at the 2026 Wild Sheep Show in Reno, Nevada (January 22-24), celebrating its 500th anniversary with premium firearms including the SO6 Marco Polo. Booth #1021 will feature Beretta, Burris Optics, and Steiner, with a special anniversary shotgun available for auction to support Wild Sheep Foundation conservation initiatives.

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The Archery Trade Association announces the return of the Archery & Bowhunting Supershow on January 9–10, 2026, at the Indiana Convention Center in Indianapolis. Mossy Oak will be showcasing its latest patterns and products and attendees can meet representatives, explore Mossy Oak brand partners' merchandise, and gain insight into how the brand supports the hunting and outdoor community.

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RSR Group’s 2025 E-Vault Virtual Show featuring Magpul® starts Tuesday, December 2nd at 11:00 a.m. ET, and concludes on Friday, December 5th, 2025, at 11:59 p.m. ET. This unique online event allows dealers to take advantage of incredible deals and savings on Magpul® products available only at www.rsrgroup.com.

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The Sporting Arms and Ammunition Manufacturers’ Institute® (SAAMI®) will present its 2026 Ballistics Conference September 15–17 in Baltimore. The event will include a two-day technical seminar and training course plus a range day for product demonstrations and a facility tour of the testing laboratories at U.S. Element Space & Defense.

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