Rock River Arms, the industry's most respected name in Modern Sporting Rifles and pistols, is excited to announce its new Precision Rewards Program.

Rock River Arms has built its reputation on a commitment to manufacturing the most reliable and most accurate firearms in the AR-15 segment. RRA dealers understand this quality and performance and are experts at translating this to their customers. So, in appreciation for all the hard work you put into making Rock River Arms the leading brand in the personal defense and modern sporting arms segment, we have established a year-long Precision Rewards Program as a way of saying, “Thank you!”

Through the Precision Rewards Program, dealer sales associates will earn points for every new RRA firearm, complete upper receiver, and complete lower receiver sold. Accumulated points can be redeemed for RRA firearms, parts, and swag (excluding custom 1911s).

To participate, log into your dealer account at RockRiverArms.com, click the Precision Rewards link, and follow the steps for uploading a copy of a dated sales receipt showing the item you sold to your customer. Rifles and complete lowers must show the serial number (Form 4473 is acceptable).

Participation must be approved by your dealer prior to starting the program, and all points must be redeemed by December 31, 2024, or they will expire.

To learn more, or see the full range of firearms, components, and accessories offered by RRA, visit RockRiverArms.com.