SHIELD Sights is offering a 2026 holiday dealer buy-in promotion with 10% off its entire product line for orders placed October 1 through November 14, enabling dealers to offer up to 25% discounts to consumers from November 15 through December 31.
Orion Wholesale is offering Walther Focus Week from September 21-25, providing dealers with special pricing on in-stock Walther firearms including PDP, F-Series, Pro, and Steel Frame pistols, plus Hämmerli firearms and magazines across multiple price points.
Zanders, a national firearms distributor based in Sparta, Illinois, has partnered with CZ and Dan Wesson for a limited-time MTP Holiday promotion offering special pricing on select products for dealers. The promotion, available this week only, helps dealers strengthen inventory while capitalizing on holiday demand.
Iron Valley Supply is offering limited-time deals on Springfield Armory firearms through September 20th, including a closeout special on the Saint Edge ATC with savings up to $400. In-stock products only with no backorders available.
Zanders, a national distributor based in Sparta, Illinois, has partnered with SIG SAUER to offer dealers special sale pricing and entry into a drawing for SIG SAUER ZULU6 HDX binoculars through September 13, 2026. Dealers earn one entry for every $1,000 spent on SIG SAUER products with unlimited entry opportunities.
C&H Precision announced seven new Midwest Shooting Center dealer locations across Pennsylvania, Michigan, Indiana, and Ohio, offering customers access to C&H optics and accessories with professional installation and training at facilities featuring indoor and outdoor ranges.
Sako and Beretta USA concluded three sessions of their Zeroed-In dealer training program at K&M Shooting Complex in Tennessee, featuring hands-on instruction with Tikka, Sako, and Beretta rifle platforms, Sako Ammunition, and optics from Burris and Steiner to enhance retailer product knowledge.
SHIELD Sights announced its 2026 "Gear-up for Fall" dealer promotion offering 10% off all products for orders placed August 1-31, 2026, enabling dealers to support a consumer promotion with up to 25% discounts in September.
Camfour, Inc. reminds firearm dealers that the Smith & Wesson Summer Reload Promotion ends July 31, 2026. Dealers can purchase one qualifying package per distributor with in-stock inventory eligible for promotional pricing, with backorders excluded from the offer.
Camfour, Inc. announced its Exclusive Pre-Season Hunting Ammo Promotion offering dealers significant savings on Remington, Federal, CCI, and Speer ammunition with volume discounts up to 8% and special payment terms available through July 31, 2026.
Viridian Weapon Technologies launched the Viridian Rewards program, a retail incentive initiative that rewards authorized sales associates with points for qualifying product sales redeemable for free Viridian products and branded merchandise. The program recognizes retail professionals who recommend Viridian's optics, lights, lasers, and firearm accessories.
Kinsey's Inc., a leading outdoor sporting goods distributor, announced the launch of Kinsey's Plus™, a new dealer benefits program offering independent retailers enhanced purchasing advantages, priority services, and exclusive business benefits through annual purchasing thresholds or membership options.
SHIELD Sights announced its inaugural 2026 "Dads, Grads, and 4th of July" dealer buy-in promotion offering 10% off the entire product line through May 31, 2026, with consumers able to receive up to 25% discount June 1st through July 5th.
RSR Group announces its 2026 Spring E-Show running April 21-24 as a virtual trade event featuring manufacturer booths, exclusive dealer specials, new products, and daily prize giveaways on www.rsrgroup.com.
SHIELD Sights is offering a Q2 2026 "Spring Savings" dealer promotion with 10% off all products through March 31, 2026, enabling dealers to offer up to 25% consumer discounts in April while strengthening inventory and profitability.
Camfour, Inc., a major firearms distributor, is hosting a Seecamp Firearms Focus Week February 16-20, offering up to 15% off select items. Seecamp pocket pistols in .25 ACP, .32 ACP, and .380 ACP are highlighted as ideal solutions for seasonal concealment needs.
Dan Wesson Firearms, part of the CZ brand family, has implemented a new Minimum Advertised Price (MAP) Program effective February 2, 2026. The program establishes pricing standards across all public advertising channels while allowing dealers to sell at any price. Participation is required to remain an authorized Dan Wesson Firearms dealer.
Browning Trail Cameras has officially released its 2026 buying programs. The programs are now available to the Browning Trail Cameras sales force, giving retail partners an opportunity to begin planning early for the upcoming year.
C&H Precision (CHPWS) announced the launch of its Level Up dealer program, a limited-time initiative offering enhanced pricing and benefits to authorized dealers. The program is effective immediately and runs through Dec. 5, 2025.
Palmetto State Armory announces that our dealer portal is now live. This new website allows dealers 24 hour access to our online catalog and to purchase products from Palmetto State Armory, Harrington & Richardson, and Soviet Arms without the need to call in orders. T