Friday, November 19, 2021

NSSF Partners with Celerant to Support Project ChildSafe

The National Shooting Sports Foundation® (NSSF®) and Celerant Technology are proud to announce a new partnership supporting Project ChildSafe® and firearm safety.

Celerant provides point-of-sale and eCommerce software to many retailers in the industry, and now the company has pre-loaded into its latest software a checkout option allowing customers to either round up to the nearest dollar or to choose a specific denomination to donate in support of Project ChildSafe. Retailers simply have to turn on the donation software option, in their point-of-sale and/or eCommerce, to begin their support of the country’s leading firearm safety education program.

“The benefit of our partnership is that we can work even closer with an industry we respect and support,” said Michele Salerno, Director of Marketing, Asst. VP of Celerant Technology Corp. “And it provides those who care about gun safety an opportunity to give back and support safety education efforts at the community level, while making it simple for the retailers to facilitate.”

Developed by NSSF, Project ChildSafe is dedicated to promoting responsible firearm handling and secure storage by distributing safety education messages and free firearm safety kits in all 50 states and the U.S. territories.

“This partnership will allow the industry to support our ongoing safety efforts by offering their customers an easy-to-use, point-of-sale donation option at no cost to the business,” says Joe Bartozzi, Chairman of Project ChildSafe Foundation and President & CEO of NSSF. “Firearm safety is a bedrock of our industry and the gun-owning community, and we are grateful to Celerant and all our donors for their commitment to reducing firearm accidents, thefts and misuse.”

Celerant Technology is a preferred retail software provider of the NSSF and has provided point-of-sale software to the firearm industry for over 20 years.

NSSF and Project ChildSafe are excited to launch their partnership with Celerant. Industry retailers, ranges, and dealers who want to help support Project ChildSafe are encouraged to participate in this cooperative effort. For more information, please visit, or contact Barry Levine at 718-351-2000, option 3, or

To learn more about Project ChildSafe and Celerant’s new partnership, please watch the video here.