Dealers can now order, replenish and sell Silencer Shop products online directly from Celerant.
Celerant Technology, a leading provider of retail software for the firearms industry, today announced a new integration with Silencer Shop, the nation's largest distributor of suppressors and NFA products. Celerant dealers can now access Silencer Shop's catalog, submit purchase orders and list products on their website without leaving their Celerant system.
Suppressor sales continue to accelerate, and dealers who want a bigger share of that business need a faster way to source and sell NFA products. Instead of keying orders by hand or maintaining product data in several places, dealers can manage Silencer Shop products the same way they manage the rest of their store.
What Dealers Get
With the Silencer Shop integration, Celerant dealers can:
• Access Silencer Shop's product catalog directly within Celerant
• Create and submit purchase orders electronically
• Replenish inventory automatically based on min/max levels
• Add Silencer Shop products to their eCommerce website through online product feeds
• Use drop ship to expand their online selection without increasing inventory investment
Silencer Shop joins Celerant's network of nearly 30 firearms distributor integrations, giving dealers more supplier choice and greater product availability from one connected platform.
"NFA is one of the fastest-growing categories in the industry, and dealers want a bigger piece of it," said Michele Salerno, Chief Growth Officer at Celerant Technology. "What slows them down is the time it takes to source, order and list these products. With Silencer Shop connected directly to Celerant, dealers can grow their suppressor business without adding hours of manual work, and with drop ship they can sell more online without tying up cash in inventory."
"Silencer Shop has always been focused on making suppressor ownership simpler and more accessible for both dealers and consumers," said Travis Glover, Chief Revenue Officer of Silencer Shop. "By integrating with Celerant, we're helping retailers streamline how they source, manage, and sell suppressors while gaining access to the tools they need to efficiently grow their NFA business. We're excited to partner with Celerant and bring additional value to our shared dealer community."
Availability
The Silencer Shop integration is available to Celerant retailers. To learn more, visit www.celerant.com/silencershop.
See It at SHOT Show 2027
Celerant will be exhibiting at SHOT Show 2027, January 19–22 at the Venetian Expo in Las Vegas. Stop by Booth #[BOOTH NUMBER] to see the Silencer Shop integration and the rest of Celerant's firearms retail platform in action.
About Celerant Technology: Since 1999, Celerant Technology has provided retail software to firearms and outdoor dealers, connecting point of sale, eCommerce, inventory, compliance and distributor integrations in one platform. Headquartered in Iselin, New Jersey, Celerant serves more than 1,800 retailers and supports over 5,000 store locations.
About Silencer Shop: Founded in 2010 and based in Austin, Texas, Silencer Shop is the largest suppressor distributor in the United States. The company's focus is making suppressor ownership simpler for consumers and dealers, supported by a nationwide network of Powered By Silencer Shop dealers. For more information, visit www.silencershop.com.