SEVR Partners with Summit Outdoor Sales for 2027 Retail Launch
SALT LAKE CITY, Utah — SEVR Broadheads announced today that its broadhead lineup will be available through authorized retail dealers beginning in early 2027, marking a major milestone for the brand as it expands into the traditional archery retail channel.
Since its introduction in 2018, SEVR has built a strong following among bowhunters through its direct-to-consumer business model. During that time, demand from archery retailers looking to offer SEVR products has continued to grow. Beginning in January, dealers will have access to a newly packaged retail assortment representing SEVR's broadhead technologies and configurations.
SEVR has partnered with Summit Outdoor Sales to represent the brand in the dealer channel, providing retailers with an established sales organization to support the launch, product education, and ongoing dealer relationships.
"SEVR is a brand our dealers already know, and one they've been asking to carry," said Alex Cole, president, Summit Outdoor Sales. "The combination of innovative products, strong consumer recognition, and a well-supported retail program makes this an exciting opportunity for our dealers. We're looking forward to bringing SEVR into archery shops and helping retailers capitalize on the demand that's already out there."
Retailers interested in opening a SEVR account or locating their Summit Outdoor Sales representative can visit https://www.sevrbroadheads.com/summit/.
SEVR broadheads combine premium materials with innovative rear-deploying blade technology engineered for field-point accuracy, dependable penetration, and large wound channels. The new retail 3-pack assortment will include select models across SEVR's 2-Blade, Hybrid, Crossbow, and MAGNETO Ti broadhead families, providing dealers with options for a wide range of bowhunting applications.
The retail expansion will be supported by new dealer-ready 3-pack packaging, replacement blades, branded apparel, in-store merchandising, and sales materials. SEVR will also introduce expanded trade and consumer marketing initiatives designed to build brand awareness, generate demand, and support sell-through at participating dealers.