Dealer Wire

Sports South Expands Brand Lineup with Lick 'Em Stick 'Em and FLUX Defense

For more than 180 years, Sports South has helped dealers stay ahead by connecting them with products that serve the evolving needs of today's market. The addition of Lick Em Stick Em and FLUX Defense brings two fresh names to the Sports South lineup and new opportunities for dealers to capture customer attention.

Lick 'Em Stick 'Em is a family-owned, Texas-based company offering field-tested deer and hog attractants. Developed from a small-batch formula in East Texas, the brand has grown while staying focused on quality, reliability and products created for everyday hunters. Its attractants are designed to help hunters draw game into an area and encourage more consistent activity throughout the season.

FLUX Defense specializes in duty-grade pistol chassis systems designed to create compact personal defense weapon platforms. Its lineup includes systems for the SIG Sauer P320 and P365 platforms, along with compatible accessories designed to improve stability, control and versatility.

Sports South continues to provide dealers with products from brands that deliver innovation, performance and value across the hunting and shooting sports industries. Dealers may contact their Sports South sales representative or visit TheShootingWarehouse.com for pricing and availability.