Defend reminds outdoor enthusiasts that tick protection remains important during fall hunting and outdoor activities. Defend Permethrin treats clothing and gear, while Defend Picaridin repels ticks on skin, both scent-free options for hunters.
Hornady has redesigned its Lock-N-Load Classic Pro Press with 17 refined features, including precision-machined surfaces, brass bushings, and an integrated grease zerk. The press maintains the legendary Lock-N-Load die bushing system while delivering smoother operation and tighter, more repeatable reloading results for serious precision shooters.
Springfield Armory introduced the Echelon Pro Comp line of 9mm pistols in three variants: 4.0C compact, 4.0FC hybrid, and 4.5F full-size. The pistols feature enhanced performance elements including LightForged grip texture, integrally compensated slides, and modular design with an MSRP of $899.
Canik launched the METE MC9LS Flying Ace, a WWII aviation-inspired special edition pistol featuring laser-ablated Cerakote artwork on the proven MC9LS platform. The 9mm compact-to-full-size handgun offers 17+1 capacity, optics-ready slide, and reversible magazine catch with an MSRP of $549.99.
Hornady introduces the VEXIS Mobilis Safe line featuring patent-pending vein-scanning biometric technology that unlocks in under half a second. The modular safes offer vault-level security with 9-gauge steel construction, one-hour fire protection, and support for up to 10 authorized users with keypad and mechanical key backup options.
Springfield Armory introduced the 4" Polished Blued SA-35 9mm pistol, featuring a polished blued finish, walnut grip panels, and a 15-round capacity. The pistol combines classic styling with modern enhancements and is made in the U.S.A. with an MSRP of $799.
Hornady introduces the RAPiD Safe Ready Vault with WiFi, a full-size gun safe featuring RFID entry technology, WiFi connectivity with Hornady Security app alerts, and patent-pending Square-Lok racks accommodating up to eight long guns and 14 handguns with customizable interior mounting options.
Zanders has been selected as the first and exclusive distributor of Cloak Industries, Inc. The partnership brings Cloak Industries' products to Zanders' extensive nationwide dealer network, supporting the brand's growth in the firearms and outdoor sporting goods marketplace.
Hornady Manufacturing provides a comprehensive guide to essential reloading equipment for beginners, including presses featuring the Lock-N-Load® bushing system, precision dies, case care tools, measuring instruments, and quality brass. The guide emphasizes Hornady's commitment to precision and offers reference materials through their Reloading Handbook and app.
Bear Edge Knives introduces the new 4" Light Gray Aluminum Folder with Flipper, a lightweight everyday carry knife featuring a 440 stainless steel blade, aluminum handle, and flipper deployment. Weighing 3.2 ounces with a $42.99 MSRP, the knife offers practical functionality and reliable performance for cutting tasks.
Millennium Marine introduces the B100 Camo Boat Seats, purpose-built duck boat seating available in Realtree® Legacy, Mossy Oak® Bottomland™, and Mossy Oak® Shadow Grass® Habitat™ patterns. Constructed of powder-coated aluminum with no plastic components, these seats feature ComfortMAX contoured design, UV and mold-resistant fabric, 400 lb. capacity, and include mounting hardware for easy installation.
Tink's and Dead Down Wind are partnering to promote a complete scent strategy for whitetail hunters, combining scent elimination through Dead Down Wind products with strategic scent introduction using Tink's offerings. The approach emphasizes minimizing hunter odor while intentionally using deer scents to create curiosity and interaction.
Wall Blush and Realtree have partnered to offer six iconic camouflage patterns as made-to-order premium wallpaper, printed in the USA. The collection features Original, Advantage, APX, EDGE, EDGE (Pink), and MAX-7 patterns reimagined at architectural scale for residential spaces, available in three material options through Wall Blush's Mesa, Arizona facility.
Blue Force Gear has partnered with Kroll International, a leading wholesale distributor for law enforcement and tactical markets, to expand dealer access to its weapon slings, load carriage systems, and mission-essential gear including the Vickers Sling™, Ten-Speed® pouches, and Micro Trauma Kit NOW!®.
CZ-USA announced the launch of the CZ DUTY, a new striker-fired pistol platform featuring a serialized modular chassis, advanced safety systems, and direct-mount optics compatibility. Available in four 9mm configurations starting October 6, 2026, with an MSRP of $729.
Bear & Son Cutlery, based in Jacksonville, Alabama, has released the White Smooth Bone Block Set featuring nine specialty knives with Sandvik 14C28N stainless steel blades and white smooth bone handles. The 10-piece set includes a chef knife, fillet knife, cleaver, boning knife, santoku knife, four steak knives, and a walnut wood block, priced at $999.99.
Diamondback Firearms announces the DB15 Swamp Stalker in 5.56 NATO, a Sports South exclusive featuring a custom hand-applied Cerakote finish, 16-inch barrel, and DB15 Carbon platform. The rifle ships with a Magpul Gen M2 PMAG 30 RD and Savior Equipment Specialist case.
Millennium Treestands, based in Pearl, MS, is promoting its full lineup of ladder stands designed specifically for firearm deer season, featuring models like the L110, L125 Lite, L325 Wide Load, L366 Revolution, L-220 Double, and L225 Lite with adjustable shooting rails and ComfortMAX seats for stability and all-day comfort.
SnapSafe, a brand of Hornady Manufacturing, introduces In-Wall Safes designed to mount between standard wall studs with 16-gauge steel bodies and electronic locks. Available in two sizes, these safes feature removable shelves, configurable doors, and a lifetime warranty against material defects.
VIKTOS, a veteran-designed performance apparel company, announces its Fall 2026 Collection featuring waterproof jackets, the Johnny Combat S2 Leather Waterproof Boot, fleece essentials, and the Gunfighter RR Jean in new Faded Blue. The collection combines weather protection, durable construction, and everyday comfort for range and workday use.