German Precision Optics (GPO USA) announced that the free $95.00 custom Kenton Industries™ turret is now standard with select GPO CENTURI™ riflescopes. The custom turret allows shooters to dial exact yardage or ballistic data tailored to their specific rifle and ammunition at no additional cost.
Beretta introduces a commemorative 500th Anniversary Medal designed in partnership with the Italian State Mint, available to customers purchasing select new Beretta firearms during 2026. The medal features the Beretta 500 logo and historic Beretta Villa, presented in a custom display package upon warranty registration.
Warne announces the MaxLite MSR Scope Mount, a lightweight aluminum optic mounting solution designed for modern sporting rifles. Available in 1-inch and 30mm tube sizes at $109.99 MSRP, the mount offers precision construction and proper MSR height for shooters using LPVOs and other modern optics.
ZeroTech Optics introduces two new reticle options for its Thrive 3-9x40 riflescope platform: the G4 for fast target acquisition and the PHR4 for precise shot placement. Both models maintain the rugged construction and optical performance expected from the Thrive family and are available through authorized dealers and online.
Federal Ammunition and Henry Repeating Arms collaborated on a limited-edition 150-grain 30-30 Win. cartridge featuring a bonded soft-point bullet and nickel-plated case designed for reliable lever-action rifle feeding. The commemorative ammunition will debut at CattleCon 2026 in Nashville, Tennessee.
Lipsey's, Smith & Wesson, and Field Ethos unveiled an exclusive Model 36 J-Frame revolver featuring a polished blued finish, Performance Center-tuned action, gold bead front sight, and Tyler Gun Works walnut grips. The collaboration combines classic design with modern performance for discerning shooters and collectors.
Smith & Wesson Brands, Inc. announced a partnership with Lipsey's to release the exclusive Performance Center Model 36 Field Ethos revolver. This limited-release J-Frame features a .38 Special +P chambering, Tyler Gunworks premium walnut boot grips, and a bobbed hammer for concealment, with an action job performed at the factory.
Ani-Logics Outdoors launches four new deer products: CRUSH Concoction, Camo CRUSH, Ani-Shield Base Mix, and Mass Maker. These offerings combine deer attraction with nutritional support, featuring protein-based formulas, immune support through Ani-Shield TX4, and minerals designed to enhance herd health and antler growth.
Iron Valley Supply is offering limited-time sales on shotguns, accessories, ammunition, and cold-weather gear for the upcoming 2026 turkey season. The Birmingham, Alabama-based distributor of shooting sports and outdoor products invites customers to view their full product lineup and contact an account representative.
Winchester introduces Super Suppressed, a comprehensive subsonic ammunition line available in centerfire handgun, rimfire, and centerfire rifle calibers at major outdoor retailers. The ammunition features clean performance with lead encapsulation technology and pairs with suppressors to optimize noise reduction for target and range shooting.
Kinetic Development Group announced the updated 3.25" Stribog Rail is back in stock with extended length and enhanced bridge design for improved strength and mounting space. The refined accessory maintains KDG's lightweight construction and durability while offering greater functionality for shooters.
American Technologies Network Corp. (ATN) announced the ThOR® 6 Mini compact thermal riflescope is now shipping to dealers nationwide. The 6th generation thermal optics feature SharpIR™ AI-enhanced imaging, lightweight magnesium construction, and advanced features like Wi-Fi connectivity, with pricing starting at $895.00.
Browning Trail Cameras introduces its 2026 Cellular Trail Camera Security Box, an all-steel enclosure designed to protect cellular trail cameras from harsh weather, tampering, and theft. The security box is compatible with select Browning models including the Defender Vision Pro Livestream, Defender Vision Pro HD AI, Defender Pro Scout Max HD AI, and Defender Pro Scout Max HD-DV.
Whitetail Institute introduces Whitetail Sorghum Select, an innovative blend of two premium hybrid sorghum varieties designed for hunters and land managers. The product combines early and late-maturing hybrids to extend feeding opportunities while offering drought and disease resistance, attracting whitetail deer, turkeys, and game birds.
Avian-X announces the launch of Ridge Runner and Ridge Runner X turkey vests designed for mobile hunters, featuring backpack-style designs with EVA-molded call pockets and magnetic quick-deploy seats. Limited-edition NWTF versions will debut at the National Wild Turkey Federation Convention in Nashville, Tennessee, February 12-14.
Mission First Tactical introduced the MFT Ultra Low Ride IWB Holster, which sits 1.5" lower than standard holsters for deep concealment and comfort. The ambidextrous holster features adjustable retention with audio click confirmation, is made in the USA, and carries a lifetime warranty at $59.99 MSRP.
Federal Ammunition expanded its Rob Roberts Raptor Steel waterfowl shotshell line in 2026, collaborating with Rob Roberts Custom Gunworks to offer six new options in 12-gauge and 20-gauge configurations. The specialized loads feature heavy payloads, high pellet counts, and optimized velocities designed for improved pattern consistency and performance on ducks and geese.
Blaser Group unveiled the R8 Professional 2.0, an enhanced straight-pull rifle featuring an ergonomic vertical pistol grip, DLC A+ barrel coating, and height-adjustable comb. The rifle is available in a kit with TSA-approved hardcase and starts at $5,500 MSRP through Blaser Premium Dealers.
ZeroTech launches the Thrive HD 1-8x24 LPVO RAR Illuminated riflescope, engineered for rapid target acquisition at 1x magnification and precision at extended distances. The optic features a 30mm maintube, 7075-T6 aircraft-grade aluminum construction, and RAR illuminated reticle optimized for tactical, competition, and hunting applications.
NEXTORCH North America announces NEXTORCH Ultra-Thin Tactical Gloves built with CORDURA® stretch fabric, dual-layer palm protection, and ten-finger touchscreen technology. Designed for tactical training, patrol duty, and outdoor activities, the gloves feature seamless fingertip construction, moisture-wicking materials, and direct mounting support for NEXTORCH tactical lights with an MSRP of $44.99.