FALCO Holsters launches three new pocket holsters: the A226 leather wallet holster, A913 Kydex pocket holster, and AX93 carbon fiber pocket holster. Each model offers distinct materials and draw methods designed for minimalism and reliable everyday concealed carry performance.
Iron Valley Supply announced it is now an official provider for Legend Outdoor Gear, offering pistol and rifle cases, cleaning kits, range bags, slings, and accessories. The Birmingham, Alabama-based distributor serves the shooting sports and outdoor community.
Millennium Treestands launches the Antler Shak Series, featuring the Antler Shak 7 Mag and Antler Shak 30/30 ground blinds with industry-first optical technology. Both models offer 600D brushed shells in Mossy Oak Country Roots, one-way windows, blackout curtains, and three-person capacity for modern hunters seeking superior concealment and visibility.
Silencer Central announced Ammunition Depot as its newest partner in the Delivered by Silencer Central program, enabling customers to purchase suppressors online with a 99.9% first-time approval guarantee and front-door delivery in 42 states. Ammunition Depot, based in Kissimmee, Florida, joins the partnership to enhance convenience for hunters and shooters.
Zanders, an all-women-owned distributor based in Sparta, Illinois, announced an exclusive partnership with Henry Repeating Arms to distribute the limited First Strike Series rifles—the first guns produced at Henry's Rice Lake, Wisconsin facility. Only 250 guns per model will be available, each featuring a custom Wisconsin emblem and special serial numbers.
Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.
TUO introduces the Solent Jacket and Pant, versatile hunting outerwear featuring a proprietary AeroGuard™ Windproof Membrane and three-layer polyester softshell material. According to TUO Marketing Director Steve Allie, the gear functions across midseason through late season with removable hood technology, multiple pockets, and articulated design for enhanced mobility.
Trijicon unveiled the AccuPoint 1-8x24 riflescope, engineered for dangerous-game hunters with a Hunter Holds MOA reticle enabling confident shot placement from close encounters to extended ranges. The scope features battery-free tritium and fiber-optic illumination, premium optical clarity, and military-grade durability tested from -20°F to 140°F.
Millennium Treestands announces the Dinner Bell 350 Feeder, a 350 lb. capacity wildlife management system featuring a 12-volt motor, programmable timer, solar panel, and heavy-duty varmint cage designed for efficient field management and long-lasting durability.
Knight & Hale Game Calls announces expansion of its Run N' Gun® turkey vest line with four new models: the Run N' Gun® 100 Chest Rig in Mossy Oak® Greenleaf, Run N' Gun® 150 Chest Rig in Mossy Oak® Original Bottomland, Run N' Gun® 200 Turkey Vest in Realtree® Legacy, and Run N' Gun® 300 Turkey Vest in Mossy Oak® Full Foliage and Original Bottomland, each designed for mobile hunters with lightweight comfort and smart storage solutions.
Langdon Tactical Technology announces the LTT 80X Cheetah in .32 ACP, developed in partnership with Beretta. The pistol features reduced recoil compared to .380 ACP while maintaining defensive capability, with optional upgrades including trigger work and optic cuts. Available now starting at $755 MAP.
Knight & Hale Game Calls announces eight new mouth call designs, including the Barber's Cut, Ol' Yeller, Ghost Cut, Batwing, Half Moon Cutter, Half Moon Split V, Ghost Split V, and Small Frame No Cut models, plus a Smokeshow 3-Pack. Designed by championship-level callers and tested in the field, these calls deliver realism and versatility for turkey hunters of all skill levels.
Ol'Man Outdoors launches two new tripod models: the Tracker Portable 10' Tripod (OT-700) for mobile hunters and the Steward Deluxe 15' Tripod (OT-701) for extended positioning. Both feature 360-degree swivel chairs, steel construction, and integrated concealment options including Realtree Edge camo.
Taurus Holdings, Inc. launched the TX9, its first duty-grade 9mm striker-fired pistol platform built in the USA. The modular system features the Taurus T.O.R.O.™ optics-ready slide and is offered in Full Size, Compact, and Subcompact configurations with unified controls across all models.
Ol'Man Outdoors unveiled its 2026 ladder stand lineup featuring six models including the OT-200 Comfort Lite, OT-202 Final Shot, OT-203 Deadeye, OT-204 Big Daddy, OT-300 Final Shot Extra-Wide, and OT-402 Marksman 2-Person stands. Each model incorporates patented Clamp Down Jaw and Truss systems designed for stability, comfort, and silent operation.
Kimber Mfg. unveiled four compensated 2K11 models in January 2026, expanding its 2K11 platform with full-size and Pro-size configurations in black and stainless finishes. The new lineup features integrated compensators, carbon fiber grip modules, and partnerships with Stan Chen Customs® and TAG Precision for enhanced performance.
VKTR Industries announced the VKP Pro, a double stack 1911 handgun manufactured entirely in the United States. The firearm features a combat trigger, steel controls, optics compatibility, and DLC ArmorLube coating, shipping with custom Atlas magazines and a carry case to select dealers nationwide.
1791 Outdoor Lifestyle Group announced the HUNT Youth Rimfire Butt Cuff, a handcrafted American steerhide accessory designed for youth .22 rimfire rifles like the Savage Rascal and Keystone Chipmunk. The product features a padded suede cheekpiece, holds eight rimfire shells, and carries a lifetime warranty at $59.99.
EchoCore Suppressors announced an exclusive distribution agreement with Silencer Shop, making all five EchoCore models available through Silencer Shop's national dealer network. The partnership includes the award-winning Sector 5.56 Full Size and Sector 5.56 Compact suppressors, now in-stock and shipping.
TriStar Arms introduces the APOC PRO 9mm pistol featuring a factory-threaded barrel for suppressors, RMS-pattern optics cut, and RMR adapter plate. Priced at $399.00, the compact striker-fired design combines modern capabilities with affordability and is available through TriStar's nationwide dealer network.