Mission First Tactical introduces the MFT Sticky Pocket Holster, featuring a grippy sticky exterior, CURV® Thermoplastic Composite fabric, and ambidextrous design for backup or everyday carry. Available for Ruger LCP & LCP II, Glock 42, and S&W Bodyguard 2.0 at $49.99 MSRP.
Stealth Cam launches an expanded lineup of trail camera accessories and upgraded 3.0 cellular trail cameras featuring AI-powered false image detection, PIR zone selection, and Rack Alert technology. The new Deceptor MAX 3.0, Revolver PRO 3.0, Spectre 4K Pro, and Fusion MAX 3.0 models offer dual-core technology with instant uploads and free 4K downloads through the updated Command app.
Muddy Outdoors introduces the Cloak OZ3 and OZ5 ozone generators for hunting scent control. Both units feature multiple operating modes, wireless remote control, and compatibility with Muddy's rechargeable lithium battery system used across their trail camera lineup.
WOOX, manufacturers of Italian-American gunstocks, announces the new Vigilante Fixed Stock for AR-15 and AR-10 platforms. Crafted by 4th generation Italian artisans, the stock combines premium Claro walnut with precision-machined aluminum, featuring ambidextrous QD sling attachment points and an ultra-light recoil pad, priced at $199.00.
CIVIVI announced the global release of the Elementum Maze, a reimagined folding knife featuring a CNC-machined maze pattern with a ceramic ball in the handle. The knife upgrades the standard Elementum with Nitro-V blade steel, a Rock-Grind pattern finish, and lightweight Lexan and Ultem handle options.
Liberty Safe announced the introduction of Pro Flex interiors across its Colonial, Franklin, Lincoln, and Presidential safe families, offering customers flexible storage configurations and personalization options. The new system includes compatible accessories like jewelry doors, watch winders, and file drawers, allowing safes to adapt to changing storage needs over decades of ownership.
CZ-USA concludes production of three iconic CZ 75 models—the CZ 75 B, CZ 75 BD, and CZ 75 Compact—in 2026, honoring their five-decade legacy. Director of Marketing Chris Sprangers emphasized the pistols' role in establishing CZ's reputation for innovation and exceptional shooting characteristics. Other CZ 75 variants will continue the platform's legacy.
Catalyst Arms has introduced the Hardpoint™ Picatinny Rail Mount and Bomb Rack™ M-LOK® Rail Extension for Ruger® Mini-14® rifles. These modular accessories bolt to the gas block without gunsmithing, allowing users to mount lights, bipods, and grips while maintaining a clear forend. The complete system is priced at $129.95.
Winchester has launched Super Match, a new line of match-grade competition ammunition including centerfire pistol, rifle, and shotshell options. Developed with input from top competition shooters, the line features premium components and is available nationwide through dealers and online.
WE Knife Co. announced the global release of the WEKNIFE Elementum Flipper Knife WE18062XA Series on August 24th, featuring the company's first CPM MagnaCut steel blade paired with 6AL4V titanium handles machined with a three-dimensional topographic pattern. Available in black and gray finishes with an MSRP of $217.60.
Sports South, a family-owned distributor operating for over 180 years, has restocked high-demand firearms and ammunition including Smith & Wesson SD9 2.0 Compact, BCM RECCE-16 MCMR, Magtech 300 Blackout, and Glock G17/34 Gen5 magazines available for dealer orders.
Benelli unveiled the M2-G1 Tactical, a semi-automatic shotgun featuring an innovative Rear Piston Operated gas system designed for defensive professionals and law enforcement. The platform earned a 4.54/5 "Gold Standard" rating from the National Tactical Officers Association and offers multiple configurations with MSRPs ranging from $1,829 to $2,149.
Custom & Collectable Firearms introduces the Kimber 2K11 Rogue 9mm Series, a CNC Firearms exclusive limited edition featuring a Custom Copper PVD finish, black controls, MJD Design grips, and optional Trijicon RMR 3.25 MOA Red Dot optic.
Hodgdon Powder Company introduced Accurate High Country, a spherical rifle propellant engineered for Federal's new 7mm Backcountry cartridge and other modern magnums. The progressive-burning propellant delivers exceptional ballistic performance while providing handloaders with versatility across a broad range of rifle cartridges from .243 Winchester through 7mm Backcountry.
Auto-Ordnance announced the new 18-inch barrel TAO50 bolt-action rifle chambered in .50 BMG, featuring a proprietary muzzle brake, adjustable stock, and Picatinny rail. Each rifle includes a GPS® Tactical Double Rifle Case and Barrett® M107A1 magazine.
European American Armory Corp. and Girsan Firearms unveiled the Witness2311 XXX Series, featuring two compact double-stack 1911s for everyday carry. The CMX XXX and SC9 XXX models offer 16+1 capacity with MSRPs of $899 and $599 respectively, now available for pre-order through EAA distributors.
Avian-X has expanded its Power Butt Kicker motion duck decoy lineup to include Mallard Hen, Pintail Drake, and Black Duck species. Each decoy features realistic feeding motion, rechargeable lithium-ion batteries, and dual operating modes providing 12+ or 24+ hours of runtime for waterfowl hunters.
CIVIVI introduces the Vyrent folding knife featuring the debut of Nitro-X7 steel in their lineup. The 3.48-inch blade offers enhanced toughness, edge stability, and corrosion resistance with ergonomic design and ambidextrous carry options available in multiple scale materials starting at $82.30.
Steiner Optics launched the Overwatch Program, providing qualified military, law enforcement, first responders, and corrections personnel special pricing on select products including the 8x30 Military Marine binoculars, T6Xi riflescope, and T1Xi red dot through authorized dealers.
Sports South in Shreveport, Louisiana announces new Galco holster additions including the Pocket Protector, Stow-N-Go, and Tuck-N-Go models, along with sale-priced options from Sig Sauer, Blackhawk, and Uncle Mike's across various carry styles.