Dealer Wire

Bill Lewis Debuts Snap Stik 110

The new Snap Stik 110 from Bill Lewis gets bit where other jerkbaits can't even run properly. An ultra-shallow jerkbait that performs in the tightest of quarters, the Snap Stik's entrance into shallow cover immediately turns it into a strike zone.

"The Snap Stik fills a void in the jerkbait category that I've been trying to complete for quite some time," says designer and Bill Lewis pro Matt Becker. "It's a shallow, suspending jerkbait that can get into the heavy stuff. It's right at home around cover. Bounce it off brush, stumps, or laydowns, and you'll likely be setting the hook soon after."

The Snap Stik's L-shaped bill keeps the bait running true in shallow water while still delivering erratic, sharp darts with each rod twitch. Equipped with sticky-sharp O'Shaughnessy bend trebles, the Snap Stik will be available in 6 irresistible colors this Fall at your favorite retailers and on Baits.com.

Watch Matt Becker show off the new Snap Stik 110.

Visit Rat-L-Trap.com for more information.

Stay up to date with all the new baits and brand announcements on Facebook, Instagram and YouTube. Check out the Think Outside Fishing Podcast on YouTube.

About GSM Outdoors: Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that's the GSM Outdoors guarantee!