Big Bite Baits and SteelShad have released new lures including the McMoney Jig designed by pro Mike McClelland, the Alloy Blade, and the SteelShad Coastal Series with premium saltwater hardware and VMC hooks.
Bonehead Tackle, part of GSM Outdoors, introduced two new fishing products: the Tangle-Free Weight designed to eliminate wrapped lines, and the Crappie Scope Head featuring a lead keel for stable horizontal presentation with Mustad hooks.
Cuda Fishing, in partnership with Mark Zona, has introduced a new titanium tools line for 2025, featuring the Mark Zona Series 8.75" Ti Needle Nose Split Ring Pliers, 5.25" Ti Mini Snip, 3" Ti Micro Scissor, and 5.5" Ti Bonded Large Braid Shear designed for durability and performance.
Yamamoto Baits has expanded its popular Hinge Minnow line with three new sizes (3", 5", and 7") and introduced the Uni, an urchin-style bait featuring bulbed appendages and custom TPE formula for enhanced action and buoyancy.
Northland Tackle introduced the Manitoba Mullet jig designed for large predators like trout, pike, and muskies, available in four colors and two sizes. The company also expanded its Smeltinator jig, Buck-Shot Rattle Spoon, and Smeltinator Underspin Jig lines with new sizes and colors.
Killer products from Northland Tackle and SteelShad are just a few highlights of the new offerings. Northland’s Tungsten Forage Minnow Spoon catches everything from walleyes to perch, bass, trout, and panfish. The Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with new, flashy colors in a modern aesthetic.
The new Big Gizz from Bill Lewis is a one-of-a-kind lure that can serve as a spoon, blade bait, or large lipless crankbait. The 6" Gizz features an adjustable snap and swivel hook hangers that ensure a top-notch hookup and landing ratio.
New offerings from Yamamoto Baits and Cuda Fishing are just a few of the 2025 highlights for GSM Fishing. Yamamoto’s Yama Bug was designed to be the ultimate creature bait. The 4" Fat Shad Shape Worm is a bigger brother to Yamamoto’s original Shad Shape Worm.
New offerings from Yamamoto Baits and Cuda Fishing are just a few of the 2025 highlights for GSM Fishing. Yamamoto’s Yama Bug was designed to be the ultimate creature bait. The 4" Fat Shad Shape Worm is a bigger brother to Yamamoto’s original Shad Shape Worm.
Evolution Outdoor announces that its Drift Series Tackle Backpack line is now available in two new colors, Tiger Stripe (600D construction) and Coyote (1680D construction). The wear-resistant color options are available in both 3600 and 3700 sizes.
New offerings from Big Bite Baits and Northland Tackle are just a few of the newest debuts for 2025 that are now in stock. The Salt Sweeper Swing Head from Big Bite is built to pull in any inshore gamefish out there, while the Tungsten Crappie Queen adds a little flash into the Northland Tackle panfish lineup.
More sizes, more scoping. Buckeye Lures has expanded its popular Scope Head lineup to include a ³⁄?? oz offering. The ³⁄?? oz Scope Head is designed with the same features as its larger siblings, including weight labels, a keel-weight design, and a sharp Mustad 2/0 hook.
Buckeye Lures introduced the G-Stroll last year. The one demand from anglers? More hook sizes. Buckeye listened. Sporting all the popular G-Stroll features, including the off-centered design and double-v bait keeper, these expansions come 3 per pack and include: ? oz - 2/0, 3/0, 4/0; ³⁄?? oz - 3/0, 4/0; ¼ oz - 3/0, 4/0; ?⁄?? oz - 2/0, 4/0; ? oz - 2/0, 4/0; and ½ oz - 3/0.
Yamamoto Baits has beefed up the Shad Shape Worm. Still featuring the same proven design, the all-new 4" Fat Shad Shape Worm provides a fatter body construction that makes it perfect for dropshotting or as a jig head minnow.
The brand-new Thumper Casting Spoon from Northland Tackle is built for the big ones. Featuring Kicker Tail fins that add realism as well as produce noise, the Thumper Casting Spoon has a seductive swaying action that seemingly calls to fish.
The new Yama Bug from Yamamoto Baits is lethal in a variety of different scenarios and techniques, the 3.75" creature bait possesses the custom Yamamoto formula for the perfect subtle kicking action. Coming 6 per clamshell pack, the Yama Bug is available in 10 fish-catching colors.
WE Knife announces its first appearance at the ICAST Show from July 15–18, 2025, at the Orange County Convention Center where they will introduce CIVIVI’s first knives purpose-built for fishermen.
Cuda Fishing and and Mark Zona debut 4 new Zona-inspired Cuda tools. The 4 tools include a 5.25" Braid Sheer, 3.5" Micro Scissors, 8.75" needle-nose pliers, and a 5.25" Mini Snip.
Yamamoto’s new Fuzzy Senko and Fuzzy Nuki are exactly what they sound like – the classic Senko and Yamatanuki, but with a different flair. Threaded with fine skirt material, these baits are wild, weird, and they catch fish.
The new Tungsten Panfish Jig from Northland Tackle is the ultimate jig for the modern-day panfish angler. Built using tungsten that is 70% lighter than traditional lead, this jig gets to fish in a hurry despite its smaller size.