Bill Lewis introduces the DR 18, a deep-diving crankbait featuring innovative Ledge Technology that reaches depths up to 18 feet. Factory-rigged with Mustad Triple Grip treble hooks and available in six premium colors, the DR 18 will launch this Fall at retailers and Baits.com.
Bucca Brand, under GSM Outdoors, has unveiled the El Toro, a 1.5 oz, 7" jerkbait designed to target large bass. According to Jack Dice, Product Development Manager at GSM Fishing, the lure combines erratic darting action with unprecedented size. The El Toro is available in six colors this winter at retailers and on Baits.com.
Yamamoto has launched the Biba Bug, a 3.75" creature bait designed by pro angler Matt Becker. The bait features a unique gliding fall with back-and-forth motion and defensive appendage positioning, available in six colors this Fall at retailers.
Bonehead Tackle has launched the Swim Stick, an upgraded version of its Slim Stick design featuring a paddle tail for natural swimming action. The 2-inch swimbait is available in 16 colors and comes 16 per pack, launching this Fall at retailers and Baits.com.
Big Bite Baits introduces the Orbix, a 19mm urchin-style bait featuring TPE material for durability and natural pulsing action. Pro angler Sam Hanggi highlights its versatility for shallow cover fishing and longevity. Available in six colors this fall at retailers and Baits.com.
Northland Tackle, part of GSM Outdoors, introduces three Hardwater Hub House models for ice anglers this season. Available in insulated and non-insulated 300 sizes and a 600 size, the hub houses offer quick setup and comfort for 2-6 people. Products are available at retailers and Baits.com.
Northland Tackle introduced the Forage Fleck, a new ice fishing lure designed to imitate natural forage with realistic ABS finish and a single rear blade. Available in three sizes and ten colors, the lure triggers reaction strikes from panfish and will be available this Fall at retailers and Baits.com.
Big Bite Baits introduced the Rollerama XT, a 5" minnow featuring durable TPE material designed to reduce ripping during hard casts. Pro angler Drew Gill highlights the lure's proven profile and slightly slower roll action, available this Fall in six colors at retailers and Baits.com.
Northland Tackle introduced the Scope Weight, designed for walleye anglers using forward-facing sonar. Available in four sizes and colors, the product features dual swivels and pairs with the Northland Scope Float for enhanced sonar visibility and bait control.
Buckeye has launched the Contour Jig, a versatile fishing lure available in two sizes and six colors. Featuring a streamlined profile and uniquely-balanced head design, the jig is suitable for flipping, dragging offshore ledges, and targeting fish throughout the lake. Buckeye pro Nick LeBrun endorses the product for its slender design and sharp medium gauge hook.
Yamamoto has launched the Uni Mas, an enhanced version of its original Uni lure featuring a larger 20mm body made from durable TPE formula. The new bait is designed to trigger reaction bites and is available in 10 Yamamoto colors, with pro angler Matt Becker praising its balanced size for attracting larger fish while maintaining consistent bite rates.
Yamamoto introduces the Covert Senko, a new soft plastic bait featuring subtle side legs inspired by the Covert Craw. The 5-inch lure offers enhanced swimming action on Neko and wacky rigs, available in six colors this fall through retailers and Baits.com.
Yamamoto introduces the Uni HD, a high-definition version of its original Uni lure featuring a new HD TPE formula that creates more rigid tentacles and enhanced water displacement. The lure is available in 10 proven colors and is particularly effective in stained water and heavy cover.
Roboworm has launched the Robo Minnow, a 4.5" minnow bait featuring the brand's proprietary robotic hand-pour process for consistency and realism. Pro angler Robert Gee highlights its deep-keeled belly and secondary fluttering action, available in six-packs at Baits.com.
Buckeye Lures has launched the Propwash, an innovative topwater spinnerbait featuring an oversized blade designed to raise bass from depths. According to GSM Fishing Senior VP Crispin Powley, the lure produces a unique sound and is adaptable to various retrieves and cover types. The Propwash will be available this Fall at retailers and on Baits.com.
Buckeye Lures has unveiled the Flow Hair Jig, featuring premium hand-tied hair with flowing feathers designed for pressured fish. Available in four sizes and six colors with a razor-sharp black nickel hook, the jig is now available at retailers and Baits.com.
Frog Factory has launched the Ploppit, a new soft plastic frog lure featuring a plopping tail that creates surface bubbles for bass fishing. Designed by pro Fred Roumbanis, the 4" weedless lure is available in six colors and can be rigged multiple ways for shallow water fishing.
Northland Tackle and legendary ice angler Brian Brosdahl have created the Tungsten Bling Jig, featuring integrated kicker blades for flash and vibration. Available in three sizes and eight colors, the jig targets crappie, bluegill, and perch and will be available this fall at retailers and Baits.com.
Bill Lewis has launched the Spit Stik, a hybrid topwater lure combining popper and walking bait qualities. The 4.3" lure features unique side slits for distinctive water-spitting action and is available in six colors at retailers and Baits.com this fall.
Northland Tackle introduces the Tungsten Panfish Spin, a new lure featuring a small blade that pairs with panfish plastics like the Pan-Candy Grub. Available in two sizes with #4 and #6 hooks, the lure is effective around weedlines and suitable for casting, retrieving, and trolling.