
Irving, TX – Bill Lewis has built another killer. The all-new DR 18 is a deep-diving crankbait that utilizes the brand's innovative Ledge Technology, featuring molded diving planes along the DR 18's sides that get the bait down to depths up to 18 feet in a hurry.
"What I love about the DR series is the fact that they reach their depth expeditiously," says Bill Lewis pro Mark Daniels Jr. "The DR 18 is no exception. Its weight transfer system allows it to cast like a rocket, and its lifelike action and colors can't be beat. It will be a summertime and deep-water staple."

Factory-rigged with Mustad Triple Grip treble hooks, the DR 18 is built to withstand repeated deflections off structure. Available in 6 premium colors, the DR 18 will be available this Fall at your favorite retailers and on Baits.com.
Watch MDJ breakdown the new DR 18.
Visit Rat-L-Trap.com for more information.
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