Blue Force Gear®, the industry leader in lightweight load carriage and tactical equipment innovation, is pleased to announce the appointment of Eric Suarez as Vice President of Marketing.
"We are proud to have Eric aboard to lead our Marketing efforts. He understands first-hand what it's like to bet your life on your equipment and teammates. He will drive the BFG® brand from an experienced end user perspective." Ashley Burnsed, CEO of Blue Force Gear.
In his new role, Suarez will lead the company's strategic marketing initiatives, brand development, communications, and customer engagement efforts, including E-Comm and Amazon as BFG continues to expand its presence across military, law enforcement, and commercial markets.
Founded in 2004, Blue Force Gear has built a reputation for challenging industry conventions through innovation-driven design and uncompromising quality. The company pioneered technologies that revolutionized load carriage and weapon carrying systems. It established the global standard for weapon slings as well as developing several of the lightest MOLLE-compatible load carriage solutions available today. Guided by a philosophy of continuous advancement, Blue Force Gear remains committed to delivering purpose-built equipment for those who serve.
Suarez brings extensive experience in the shooting sports, defense, and tactical industries, having led successful marketing, communications, product launch, and brand development initiatives throughout his career. His background includes building integrated marketing programs, strengthening dealer and consumer engagement, and developing strategic partnerships that drive growth while maintaining a strong connection to end users.
"It's a privilege to join Blue Force Gear and work alongside a team so deeply committed to supporting the warfighter with purpose-built solutions," said Suarez. "What drew me to BFG is the company's reputation for innovation, authenticity, and its relentless focus on solving real-world problems for those who serve. I'm excited to help continue building products and experiences that not only strengthen the brand but ultimately support the mission and the people carrying it out every day."
Among Blue Force Gear's many innovations is the proprietary ULTRAcomp® material exceeding military standards for durability and abrasion resistance while reducing weight, water absorption, and infrared signature. The advanced laminate technology helps deliver stronger, lighter equipment for professional end users.
For more information about Blue Force Gear and its complete line of tactical equipment and load carriage solutions, visit Blue Force Gear. Connect with us on Facebook, X, Instagram, YouTube and Linkedin for the latest news and gear from BFG.
About Blue Force Gear: Blue Force Gear designs and manufactures premium tactical equipment, weapon slings, load carriage systems, and mission-essential gear for military, law enforcement, and responsible armed citizens worldwide. Since 2004, the company has remained dedicated to advancing the tactical equipment industry through innovation, lightweight materials, and purpose-built designs enhancing mission effectiveness while reducing the burden on those who carry the load every day.
