Letter from the CEO of WATCHTOWER Defense:
At Watchtower Defense, we’re inspired by our country’s values, our dedication to the American people, and our passion for creating outstanding products. These core values are what propel us into this exciting new chapter for Watchtower Defense.
Watchtower Defense today is not the same company it once was. Following a financial restructuring, we have re-emerged under entirely new ownership, new leadership, and new facilities. While we carry forward the name, we are a fundamentally new organization with a clear vision for the future.
Our new owners bring a strong commitment to both the brand and the broader firearms industry. Their investment has already transformed our capabilities, including the acquisition of modern facilities located in Tomball, TX. This expansion allows us to significantly improve how we design, manufacture, and deliver American-made firearms.
With a rebuilt leadership team and upgraded infrastructure, our focus is simple: execute better. That means higher quality, reliable timelines, consistent product launches, and an overall better customer experience. We recognize past challenges, but we are not defined by them.
Our customers remain at the center of everything we do. Your trust matters, and we’re committed to earning it every day. We will continue to stand behind our products with a Limited Lifetime Warranty and a renewed focus on service and responsiveness.
While we will always support our law enforcement and government partners, our primary focus moving forward is the consumer market. American gun owners built this brand, and they will continue to drive its future.
We are also committed to meeting, and exceeding, industry standards for service and repair turnaround times. If your experience with us has ever fallen short, we want to hear from you and make it right.
This is a new Watchtower Defense: new ownership, new leadership, new facilities, and a new standard. We’re focused on growth, accountability, and delivering products you can rely on. We look forward to earning your trust and your business as we move forward.
Jordan Davis
CEO, Watchtower Defense