Target Sports USA is pleased to announce the appointment of Steven Blinn as the new Chief Marketing Officer.
Blinn joins the company with more than 20 years of experience in digital marketing, ecommerce, and business growth leadership. Throughout his career, he has helped build marketing teams and strategies that focus on connecting brand strategy, customer experience, and measurable revenue growth into a unified marketing engine. His work has consistently focused on helping brands grow without losing the authenticity that builds customer trust.
A marketing graduate from the University of Hartford, Blinn has also been recognized nationally for his contributions to the marketing industry. Most recently, he was named a 2026 Top 100 Marketer by the OnCon Icon Awards. In recent years, much of his work has centered around the effective use and integration of artificial intelligence into marketing operations in order to help scale content, streamline workflows, and improve customer engagement while still maintaining a strong human element behind the brand.
In his role as Chief Marketing Officer at Target Sports USA, Blinn will oversee the marketing team, strategically guiding their operations across ecommerce, digital growth, brand development, customer engagement, social media, content creation, and emerging AI initiatives. His addition comes at a time when the company is continuing to expand its digital presence and strengthen its community relationships throughout the shooting sports industry.
Outside of work, Blinn cherishes his time with his wife and two young children. As a former baseball coach, Blinn has coached multiple Major League Baseball players. He also owns and operates his own wooden baseball bat business. He finds his background in sports has provided him the right tools to create a team-driven environment where everyone can succeed individually and together.
"I'm excited to join such a well-respected and fast paced organization," said Blinn. "There's already a strong foundation and a talented team in place. I look forward to building on that momentum and finding new ways to grow the brand and strengthen our customer relationships."
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