Dealer Wire

Sports South Expands Brand Lineup

Shreveport, Louisiana – Sports South, a family-owned distributor with over 180 years of industry experience, continues to grow its product offering with the addition of several new brands now available to dealers. Sports South is now carrying products from the following brands:

COAST brings a lineup of performance-driven lighting built for real-world use. Known for dependable flashlights, headlamps, and knives, the brand focuses on durability and practical design for both professionals and outdoor users.

One Horse is a U.S.-based rifle manufacturer producing precision-built firearms with an emphasis on consistency and reliability. Founded by Army veteran Jeremy Hammons, the brand focuses on tight tolerances and dependable performance in every rifle.

Ruff's Precision Manufacturing offers American-made shooting accessories designed to improve accuracy in the field and on the range. The lineup includes precision components and gear built for consistency, durability, and repeatable performance.

Ruko Knives delivers a wide range of everyday carry and utility knives, known for affordability and consistent availability. Backed by a limited lifetime warranty, the brand focuses on value-driven cutting tools that appeal to a broad customer base.

These additions further expand Sports South's lineup, giving dealers access to firearms, lighting, shooting accessories, and cutting tools that support a wide range of customer needs.

Dealers can contact their Sports South sales representative or visit TheShootingWarehouse.com for availability and ordering.