Dealer Wire

CCW Safe's Certified Partner Program Achieves Remarkable Growth in Inaugural Year

CCW Safe, a leader in Self Defense Legal Coverage, proudly announces the outstanding success of its Certified Partner Program, launched in January 2025. In its first year, the program has welcomed 120 Certified Partners, marking a significant milestone in the company's mission to support responsible firearms owners nationwide.

The program's initial rollout saw exceptional engagement on the East Coast, with North Carolina emerging as a particularly strong market. This enthusiastic reception underscores the demand for comprehensive self-defense legal protection and the value that CCW Safe brings to its partners and their clients.

Building on this momentum, CCW Safe is expanding the Certified Partner Program across the United States. CCW Safe is also growing the team internally to accommodate this expansion with the recent addition of Senior Manager of Partner Program Training, James Concilio. In this new role, Concilio is responsible for training field sales representatives while supporting the growth of CCW Safe's field sales team alongside Director of Field Sales Jerome Vinet. This strategic growth aims to provide ranges, retailers and instructors with the tools and resources necessary to enhance their offerings and support their customers effectively.

"Our Certified Partner Program empowers our range and retail partners to offer their customers top-tier self-defense legal protection while benefiting from a superior revenue-sharing model backed by a company that values exceptional service and respect," said Vinet. "The remarkable growth we've experienced in the first year is a testament to the program's value and the trust our partners place in us."

Certified Partners gain access to a suite of benefits designed to strengthen their businesses and better serve their clientele. These include:

  • Recurring commissions from member referrals
  • Support from a representative in offering CCW Safe memberships during classes or on-site events
  • A customized partner landing page tailored to their business
  • Access to exclusive co-branded and marketing materials
  • Printed materials such as brochures and displays
  • Dedicated relationship management with the CCW Safe Partnership Team
  • CCW Safe online education resources for members

In addition to these benefits, Certified Partners have access to CCW Safe's network of representatives. There are currently 32 representatives throughout the country available to assist during concealed carry classes, gun shows and other events to answer questions regarding CCW Safe memberships with customers interested in signing up.

By aligning with CCW Safe, partners enhance their ability to provide valuable insight, helping customers move beyond skills and equipment to fully understand the legal, financial and personal consequences of self-defense. This collaboration emphasizes a shared belief in responsible carry, continual education, and legal preparedness.

For more information about CCW Safe's Certified Partner Program and how to become a partner, visit www.ccwsafe.com or email partners@ccwsafe.com. Due to regulatory considerations, the Certified Partner Program is not available in the states of Washington, New York and New Jersey.

About CCW Safe

CCW Safe was founded by retired police officers Mike Darter and Stan Campbell and attorney Kyle Sweet. The company started because of Darter's experience and knowledge of the coverage law enforcement had access to and the desire to make the same coverage and level of service available to the public for critical self-defense incidents. The company offers comprehensive plans for all private citizens, including retired and active-duty law enforcement officers and military members. Headquartered in Oklahoma City, Oklahoma, CCW Safe has emerged as the leader in self-defense coverage through one-of-a-kind service, comprehensive coverage and a team of experts in their respective fields. Learn more at www.ccwsafe.com.