Primary Arms Optics is pleased to announce the promotion of Stephen Morgan to Senior Director of Sales and Marketing. In this expanded role, Stephen will oversee global sales strategy, marketing initiatives, and brand development for the company's optics division.
Since joining Primary Arms Optics in 2021, Stephen has been a key contributor to the company's growth, leading product positioning, go-to-market strategy, and collaboration across sales, marketing, and product engineering teams. His work has supported the expansion of several key product lines and increased brand visibility in both domestic and international markets.
Over his tenure, Morgan has built strong relationships with retail partners, served as a spokesperson for the brand, and helped align product messaging with long-term strategic goals. His ability to translate technical product details into clear market value has strengthened Primary Arms Optics' position in a competitive marketplace.
"Steve's rare combination of sales leadership, brand vision, and deep product understanding uniquely positions him to elevate Primary Arms Optics into its next phase of growth. His experience bridging commercial strategy and market execution will play a pivotal role in shaping how we scale, compete, and lead," said Scott Tirman, Divisional Vice President of Primary Arms Optics. "As Senior Director of Sales and Marketing, Steve brings the clarity, discipline, and forward-thinking leadership required to take Primary Arms Optics to the next level."
For more information, visit www.primaryarmsoptics.com, or follow Primary Arms on social media channels, including Facebook, Instagram, X, and YouTube.
About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty. For more information on Primary Arms Optics, visit www.primaryarmsoptics.com.