At Safari Club International 2026, held February 18-21 in Nashville, TN, Beretta arrives with a presence that reaches far beyond the show floor. As the company celebrates its historic 500th anniversary, its exhibit at Booth #1401 will reflect a rare convergence of heritage, artistry, conservation leadership, and forward-looking innovation. With Nashville as the host city, Beretta's participation also underscores its deep American roots. Just outside the city in Gallatin, Tennessee, Beretta USA manufactures a range of firearms, continuing the company's centuries-old commitment to craftsmanship through American-made production.
Beretta's role at SCI begins with its support of conservation, a longstanding pillar of the brand's identity. As a sponsor and participant in the SCI Foundation Conservation Leadership Award Gala, Beretta reinforces a shared belief that wild places endure because people choose to protect them.
On the show floor, Beretta's booth #1401 transforms into a living atelier where the human hand remains the centerpiece of gunmaking. Visitors will see members of the Pietro Beretta Selection team working live throughout the event, including master stock makers shaping fine walnut, engravers demonstrating traditional and contemporary styles, and case makers crafting the protective works of art that house Beretta's finest firearms. These demonstrations offer a rare public view into the Old World skills and meticulous handwork that define the pinnacle of the brand.
Selected clients at SCI will have the opportunity to discover more about Beretta's exclusive 500-year One-of-One collection, presented with the discretion and reverence such singular works deserve. Individually created and never to be replicated, these extraordinary firearms represent the highest expression of Beretta artistry, heritage, and innovation.
Alongside this milestone collection, Beretta will present a special SO10 EELL USA 250th Anniversary Edition, honoring America's upcoming semi quincentennial with the elegance and performance expected from one of Beretta's most prestigious sidelock platforms. Blending heritage with modern capability, Beretta will also showcase the MARQ® Commander (Gen 2) Beretta Edition, a collaboration that reflects the shared values of precision, performance, and adventure.
SCI attendees can explore the newest commercial firearms and accessories introduced earlier this year, fresh from SHOT Show. A selection of firearms as well as clothing and accessories will be available for purchase at the booth, with all firearm purchases shipped to customers following the event in accordance with federal and state regulations.
Beretta's presence at SCI 2026 ultimately reflects the intersection of three defining forces: conservation leadership, uncompromising Italian craftsmanship, and a once-in-500-years collection that honors the past while shaping the future.
Beretta's 500th anniversary will be celebrated throughout 2026 with special product releases, storytelling initiatives, and events honoring the brand's heritage and its forward-looking vision. To stay up to date on anniversary news and special releases, visit beretta500.com.
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About Beretta
Established in 1526, Beretta is the world's longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.
For more information, visit www.Beretta.com.