Friday, June 4, 2021

NSSF Promotes ‘Don't Lie for the Other Guy’ Program in Greater Chicago Area

As part of the firearm industry’s ongoing national effort to help prevent "straw" purchases of firearms, the National Shooting Sports Foundation® (NSSF®) has purchased billboard, radio and streaming service and online digital advertisements for the Don't Lie for the Other Guy program in key locations throughout the greater Chicago region with the message: "Buy a gun for someone who can't and buy yourself 10 years in jail. Whatever you do … Don't Lie for the Other Guy." The program is underway and will conclude in mid-August.

"Don't Lie" is a cooperative program between the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the Department of Justice (DOJ) and NSSF, as the trade association for the firearm and ammunition industry. The effort was developed more than two decades ago to raise public awareness about the seriousness of the crime of purchasing a firearm for someone who cannot legally do so themself.

As you know, the program also serves FFLs so you can be better educated and prepared to deter potential straw purchases. The public campaign drives home the message that anyone attempting an illegal firearm purchase faces a stiff federal felony penalty of up to 10 years in jail or up to $250,000 in fines.

Chicago was chosen for this special campaign at the request of ATF.

Learn more about Don't Lie for the Other Guy and obtain a free “Don’t Lie” training kit at

For questions about the retailer component of the program contact John McNamara at For questions about the public awareness campaign contact Mark Oliva at