INDUSTRY UPDATE

NSSF praises the Trump administration's Office of the Comptroller of the Currency and Federal Deposit Insurance Corporation for publishing a Final Rule eliminating "reputational risk" from supervisory programs, ending banking discrimination against firearm and ammunition businesses. Lawrence G. Keane, NSSF Senior Vice President & General Counsel, stated the rule prevents unlawful denial of banking services to legitimate industries.

Brownells announced the expansion of its VALOR Program, a law enforcement initiative providing reduced-price access to firearms parts, maintenance supplies, and duty gear. The program, led by Bill Hampstead, offers individual officers verified law enforcement pricing and agencies a single reliable source for equipment sustainment across legacy and current platforms.

Gun Tote'n Mamas, an award-winning women's concealed carry handbag provider, has partnered with Charter Arms Manufacturing. The collaboration showcases GTM's latest protection solutions, including the new Clutch Concealed Carry Purse, available through Charter Arms' Accessory Store.

SHIELD Sights announced new distribution partnerships with Sports South and Zanders Sporting Goods, joining its longstanding partnership with RSR Group. The expansion makes SHIELD's micro red dot optics available through these major wholesale distributors' dealer networks across the United States.

Protect Liberty PAC announced its Freedom Giveaway Sweepstakes featuring a Benelli Lupo Rifle in 300 Win Mag. and patriotic t-shirts commemorating America's 250th birthday. The initiative aims to expand grassroots engagement ahead of the 2026 midterm elections, with t-shirt purchases providing sweepstakes entries.

SLG2, Inc. will bring its Shoot Like A Girl experience to Bass Pro Shops in Glendale, Arizona on April 11-12, 2026. The free interactive event introduces women, families, and outdoor enthusiasts to shooting sports with firearms education using FATS simulators, archery instruction, and product demonstrations from industry brands.

Liberty Ammunition has been selected as the featured ammunition at the NYC Anti-Terrorism Council event. CEO Gary Ramey highlighted the company's solid copper projectiles, which offer lighter weight, more stopping power, and no over-penetration compared to competitors, while emphasizing Liberty Ammunition's American ownership.

The Second Amendment Foundation, National Rifle Association of America, and Independence Institute filed an amicus brief urging the Supreme Court to grant certiorari in National Shooting Sports Foundation, Inc v. Letitia James, challenging New York's law that undermines the Protection of Lawful Commerce in Arms Act and enables abusive public nuisance lawsuits against firearms manufacturers and dealers.

ALPS OutdoorZ has partnered with Michael Waddell and the Bone Collector brand to develop hunting gear. The collaboration combines Waddell's hunting expertise and reputation with ALPS OutdoorZ's product development capabilities, with content collaboration beginning this spring during turkey season.

Brownells announced the launch of 2nd Adventure Global Solutions, a new division led by Casey Betzold to help manufacturers expand internationally. The division leverages Brownells' 80+ years of experience and 30+ years of European operations to manage compliance, distribution, and market access across business-to-business, direct-to-consumer, and government channels in approximately 65 countries.

Michele Salerno, JC Clark, Travis Glover, Jamison Collins, and Gentry Bell from Chattanooga Shooting Supplies will host an interactive webinar focused on firearms compliance and NFA products, addressing dealer questions on state regulations, A&D requirements, e4473 workflows, and NFA processes.

The NSSF-adjusted NICS figure for March 2026 reached 1,412,917, a 1.9 percent increase from March 2025. NFA checks surged 121.2 percent to 206,871, with Texas, Florida, and Virginia leading in NFA activity. The National Shooting Sports Foundation provides these adjusted figures to reflect market conditions.

NSSF has named 2TON as its first official Affinity Partner, providing NSSF members with specialized branding, marketing, and digital development services. 2TON will be listed in the NSSF member portal and collaborate with the association to provide marketing education and resources for firearm industry businesses.

BANISH Suppressors announced its new Service Program, offering comprehensive maintenance for all BANISH customers within the first year of ownership. The program includes professional cleaning, ultrasonic internal cleaning, inspection, repairs, and Cerakote refinishing to ensure optimal suppressor performance.

Orchid, the firearms industry's leading FFL technology provider, launched its "Locked & Loaded" April Sales Campaign offering 25% off two-year software subscriptions on Orchid POS, eCommerce, eBound, and eState through April 28, 2026. The promotion includes implementation and onboarding discounts for independent firearm retailers.

Firearms Policy Coalition launched the 2026 FPC State Freedom Index, a scorecard evaluating gun rights across all 50 states and Washington, D.C. Only Kansas and New Hampshire earned perfect scores, while FPC President Brandon Combs criticized Republican-led states like Florida, Ohio, and Nebraska for failing to fully protect Second Amendment rights.

The Second Amendment Foundation (SAF), joined by the National Rifle Association, American Suppressor Association, California Rifle & Pistol Association, Second Amendment Law Center, Minnesota Gun Owners Caucus, and Citizens Committee for the Right to Keep and Bear Arms, filed an amicus brief urging the Supreme Court to grant certiorari in George Peterson v. United States, challenging the National Firearms Act's registration and taxation requirements for suppressors.

GrabAGun announced a strategic collaboration with Derya Arms, marking the second firearms manufacturer to adopt the company's PEW Logistics direct-to-consumer platform since its January 2026 launch. The partnership enables Derya Arms to focus on manufacturing while GrabAGun handles eCommerce fulfillment, compliance, and logistics.

Pyramyd AIR launched its redesigned Pyramyd Rewards loyalty program featuring four tiers with benefits including lowered free shipping thresholds, extended warranty discounts, professional workshop savings, and up to 2.00% cash back for Platinum members. The program also introduces a $59.99 annual Platinum Subscription option for immediate elite access.

American Holoptics, a privately held U.S. company based in Clawson, MI, has acquired Armasight from Ecentria Group. Armasight, a Tempe, AZ-based manufacturer of night vision and thermal optics, expands American Holoptics' portfolio with products targeting both consumer and professional markets.