Friday, April 23, 2021

Meprolight Continuing To Keep Dealers Stocked

We are living in unprecedented times. As a dealer, you’ve seen guns, ammo and key accessories going out the door as fast as they come in. Chances are, you’ve lost sales because products are backordered. You are not alone, as others are voicing their concerns. Jade Moldae, Editor, Shooting Industry, in a recent article confirmed the issue, “The welcome boost to the bottom line aside, this period has been marked by increasing frustration on all sides of the retail channel. For dealers, the ability to get inventory represents a significant obstacle.” (Shooting Industry, March 2021, Pg 46). Meprolight®, from the outset of the COVID-19 lockdowns and the ensuing run on firearms and accessories, recognized the need to increase production and supply channel support. Leadership in the US and Israel made strategic decisions to keep product flowing.

Dealers across the U.S. needed optics and upgraded sights to service their customers. Meprolight® was there for them. Mike Etienne, Turner’s Outdoorsman (CA) shares," every other dealer, 2020 was a year of incredible challenges and opportunities for us. Having inventory on-hand was key in providing our customers the product they needed. Meprolight was a true partner in this endeavor. Their on-time shipping allowed us to keep the shelves stocked with optics and handgun sights when we needed it most, especially the Mepro M21™

Mepro Hyper-Bright™ and the Mepro Tru-Dot® family of self-illuminated day/night sights"

Don’t get caught with empty shelf space—let Meprolight® help. To become a Meprolight® Dealer or to learn about other outstanding Meprolight® optics or the full line of self-illuminated day/night sights, visit: Meprolight.US or call (717) 985-4482.