Armament Systems and Procedures (ASP), a leading manufacturer of law enforcement products, presented its 2019 Premier Partner Award to distributor Kroll International at the ASP International Sales Meeting last month. The award recognizes Kroll’s planning, effort, execution and dramatically-successful results in marketing and supporting the ASP brand and products with its dealers last year.
Kroll Vice President Dan Sobiechowski represented his company at the meeting, which was held in Las Vegas on January 19th, just prior to the SHOT Show. The award ceremony began with an introductory video, followed by presentation of the Premier Partner trophy by ASP founder and CEO, Dr. Kevin Parsons.
“We are fortunate to have excellent distributor relationships, and Kroll has been one of those outstanding partners for many years,” said Parsons, “but in 2019 they outdid themselves.” Parsons explained that a year ago, Sobiechowski’s team came to Armament Systems with an ambitious, comprehensive plan to build brand awareness and drive major growth with the many retailers who buy from Kroll. The two companies worked closely on the content and messaging details, and Kroll executed the plan on a month-by-month basis. The result, as both companies reported, was growth throughout the channel—from manufacturer, to distributor, to participating dealers—all benefited.
ASP’s Parsons concludes, “this was the best, most well thought-out marketing plan we had seen from a distributor, and the results speak for themselves.”