Kalashnikov USA is looking for a highly motivated, creative Digital Media Manager with experience and a passion for connecting with people. This individual will engage with customers on a daily basis, converting followers into customers and those customers into promoters. This position is perfect for someone who is looking for a rewarding challenge at a fast-growing company. If you love the beach, firearms and a fulfilling career, then you’ll love working with Kalashnikov USA!
Responsibilities:
- Plans and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Creates, curates, and manages all published content (images, video, written and audio/podcast).
- Monitors, listens and responds to users in a social way while cultivating leads and sales.
- Develops and expands community and/or influencer outreach efforts.
- Develops brand awareness and overall company reputation
- Manages content, including website content
- Designs, builds and maintains the social media presence
- Communicates the company’s brand in a positive, authentic way that will attract customers
- Designs, creates and manages promotions and social ad campaigns, being sure to integrate with company’s overall marketing plan and channels
- Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care
- Administrates the creation and publishing of relevant, original, high-quality content (for all channels and ads)
- Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identifies trends and insights, and optimizes spending and performance based on that information
- Brainstorms new and creative growth strategies
- Plans, executes, and measures experiments and conversion tests
- Collaborates with internal teams to create landing pages and optimize user experience
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborates with agencies and other vendor partners
- Evaluates emerging technologies and determines whether it is useful for the company
- Deliberately plans, strategizes and sets goals
- Creates a regular publishing schedule and promotes content through social advertising.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
- Leverages the right tools to manage the content
- Compiles reports for management showing results
- Integrates all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
- Oversees all social advertising campaigns
- Any other job-related duties
Requirements:
- Bachelor’s Degree in Marketing, Videography or a related field
- 1+ years of experience in a similar position
- Knowledge of firearms is preferred
- Passion for all social media and people
- Proven working experience in digital marketing
- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Familiarity with the latest trends and best practices in online marketing and measurement
- Ability to lift up to 50 pounds
- Resides near Pompano Beach, FL
Reports to: VP of Sales and Marketing
Full-Time Position
Must be able to pass a background check and a drug screen
Work Environment: Office, Minimal Travel
Submit Resume and Cover Letter To: Anna Gonokhova at agonokhova@kalashnikov-usa.com
