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The SHOT Show 2025 showcased an impressive array of innovative products across ammunition, optics, firearms, and more. Here’s a closer look at some of the standout innovations that are sure to turn heads this year.
2025 Ammo
Federal 7mm Backcountry The 7mm Backcountry sets a new benchmark with its Peak Alloy steel case, enabling higher chamber pressures than brass cases. This design delivers exceptional performance, especially from shorter barrels. A 170-grain bullet achieves approximately 3,000 fps from a 20-inch barrel—150 fps faster than a 7mm PRC of the same length.
Nosler Whitetail Country Nosler’s Whitetail Country ammunition is tailor-made for America’s favorite big-game animal. Available in cartridges like .270 Winchester, .30-30, and .308, it also includes straight-wall options like .350 Legend and .45-70. Featuring jacketed soft-point lead-core bullets, these loads expand reliably at extended ranges, ensuring smooth feeding thanks to an optimized bullet ogive.
Winchester Last Call Winchester’s Last Call takes waterfowl hunting to the next level with 18 g/cc TSS shot. Available in gauges from 12 to .410, its smaller-diameter pellets increase shot count while maintaining lethality. Fewer cripples, cleaner kills, and unmatched performance make it a must-have for duck and goose hunters.
Hornady 6mm GT Built for precision rifle competitions, the 6mm GT delivers low recoil, excellent barrel life, and outstanding ballistics. With match-grade tolerances, this cartridge excels in performance and accuracy.
Berger Target Ammunition Berger has expanded its Target Ammunition lineup with two heavy hitters: the 300 Norma Magnum (245 gr. LRHT) and the 338 Norma Magnum (300 gr. Hybrid OTM Tactical). Designed for long-range precision and elite operators, these rounds redefine accuracy.
2025 Optics
Burris FastFire E This enclosed red-dot optic boasts a lightweight aluminum body, a 3.5 MOA dot, and 60,000-hour battery life. Reliable in any conditions, the FastFire E is a versatile choice for various platforms.
Eotech Vudu 3-9x32 Eotech’s compact Vudu riflescope features aircraft-grade aluminum construction and a fog-, water-, and shock-resistant design. With 10 brightness settings, capped turrets, and a 300-hour battery life, it’s a compact powerhouse for precision shooters.
Pulsar Thermion Series Pulsar expands its Thermion digital thermal riflescope line with three new models. These scopes offer video recording, an AMOLED display, and detection ranges up to 2,800 meters, ensuring unmatched performance in low-light conditions.
Leupold VX-6HD Gen 2 The VX-6HD Gen 2 delivers crystal-clear HD glass, an illuminated reticle, and advanced coatings for optimal low-light performance. Featuring the ZeroLock CDS-ZL2 turret system, it’s a rugged and versatile optic for hunters and shooters.
Trijicon Huron The expanded Huron line offers six variable power options with multi-coated, anti-reflective glass for outstanding light transmission and vivid color. With military-grade durability, it’s ideal for North American deer hunters.
AGM Evolver LRF 1280 A state-of-the-art thermal scope featuring a 65mm Germanium lens, a 1280x1024 sensor, and an integrated 1000m laser rangefinder with an on-board ballistic calculator. Its versatile eyepiece starts at a 2.5X base magnification, which can digitally zoom up to 20X for both close-range and long-range applications. Enhanced with advanced imaging algorithms and extensive firmware customization, this scope delivers precision and reliability in any hunting scenario.
2025 Handguns
Savage Stance XR Now with a 13+1 capacity and a quick-release optics mount, the Stance XR retains its customizable features, offering options like manual safety and tritium sights for enhanced performance.
Springfield Echelon 4.0C Springfield’s compact Echelon 4.0C boasts a four-inch barrel, 15+1 capacity, and tritium sights. A threaded barrel option makes it a versatile addition to the Echelon family.
Canik Mete MC9 Series Canik expands its Mete line with the MC9 L and MC9 LS models. These pistols feature a 17+1 capacity and barrel lengths of 3.18 and 3.64 inches, offering versatility in black or desert tan finishes.
Taurus GX2 Compact and ergonomic, the GX2 is lightweight and corrosion-resistant, making it an excellent concealed carry option. It includes two 13-round magazines and a smooth striker-fired action.
Ruger RXM The RXM offers enhanced ergonomics, optic-ready slide compatibility, and robust safety features. With Magpul PMAG magazines included, it’s designed for seamless functionality and reliability.
2025 Rifles
Smith & Wesson 1854 Stealth Hunter This classic design features a Picatinny rail, new forend, and premium XS Sights. Chambered in calibers like .45 Colt and .357 Magnum, it blends traditional looks with modern functionality.
Rossi R95 Rossi’s R95 lever-action rifles now include chamberings like .44 Magnum and .444 Marlin. With adjustable sights, threaded barrels, and traditional wood furniture, they’re a perfect nod to classic hunting.
Savage Revel Classic The Savage Revel Classic modernizes the lever-action rimfire rifle with a contoured walnut stock and smooth cycling action. It’s a lightweight, reliable companion for any adventure.
Zastava ZPAP M72 The ZPAP M72’s robust design includes a ribbed barrel, detachable bipod, and white-dot front sight. Built for durability and extended use, it’s a standout in the Zastava lineup.
B&T BT-15 Series The BT-15 and Enhanced BT-15 showcase Geissele components, with options for titanium or Geissele rails. Available in 11.5- or 16-inch barrels, they’re engineered for precision and reliability.
2025 Shotguns
Heritage Coachwhip This side-by-side 12-gauge shotgun combines old-school charm with modern craftsmanship. Featuring exposed hammers, an 18-inch barrel, and a walnut stock, it’s as stylish as it is functional.
Dickinson 212C24-OS With a semi-automatic action, Hi-Vis fiber-optic sights, and a Picatinny rail, the 212c24-OS is a turkey hunter’s dream. It comes with an extended choke and a hard-side carrying case.
Mossberg 940 Pro Tactical SPX The 940 Pro Tactical SPX is built for performance, featuring an optics-ready receiver, ghost ring sights, and M-LOK slots. Its reliable gas system and adjustable stock make it highly versatile.
Browning Citori 825 Field This over/under shotgun blends classic elegance with modern features. Its Fire Lite 2 trigger, engraved receiver, and grade II/III walnut stock make it a premium choice for upland hunting and clay shooting.
Dickinson Commando XX3T-C-2 This pump-action 12-gauge shotgun features a contoured pistol grip stock and a 24-inch barrel with a ventilated rib. It also includes Hi-Vis fiber-optic sights, a Picatinny rail for accessories, and an extended extra-full choke. A hard-side carrying case and a magazine capacity-limiting plug round out this versatile shotgun
SHOT Show 2025 didn’t disappoint, and these products are just a glimpse of what’s to come. Whether you’re after cutting-edge optics, high-performance firearms, or innovative ammunition, this year’s releases have something for everyone.
Contact your Sports South sales rep or visit TheShootingWarehouse.com today!