Friday, February 23, 2024

Celerant Launches New Website to Enhance User Experience

New website makes it easier for FFL dealers to find solutions to empower their businesses

Celerant Technology, a leader in retail software and eCommerce solutions for multiple industries, is proud to announce the launch of its new website. The redesign highlights Celerant’s continued dedication to improving the experience for their existing and future firearm retailers. A refreshed aesthetic paired with restructured and fresh new copy, plus a new learning center to help educate dealers aligns with the company’s mission to provide retail solutions driving growth and innovation.

“Our website redesign highlights our two powerful retail software solutions that help drive firearm dealers towards strategic growth,” stated Ian Goldman, President and CEO of Celerant. “By emphasizing Cumulus Retail for small business and Stratus Enterprise for more advanced retailers, we've made it easier for retailers to recognize the distinct advantages of each solution. Our team has even added a new, interactive quiz which helps retailers more easily determine which of our solutions are right for their business, based specifically on their individual needs.”

The website overhaul focuses on Celerant’s all-in-one retail solutions including point of sale, eCommerce, mobile apps and more, while also differentiating Celerant from the marketplace based on the extensive digital offerings. Independently owned dealers, who might not have their own internal marketing team, can leverage Celerant’s in-house team of digital marketers to assist with an integrated email marketing platform, online search engine optimization services and more. Celerant’s new website provides an easier journey for retailers to understand the wide range of software and services offered by the company.

“Our goal for the website relaunch was to make all of our content easier to navigate- and we have a ton of it,” stated Michele Salerno, Director of Marketing and Asst. VP of Celerant. “One of my favorite parts of our new website is our new Learning Center, which offers dynamic search tools, helping retailers find educational materials to help their business. From how-to videos, retailer success stories, educational blogs, informative eBooks and more, visitors can learn more about our software, or just learn retail technology best practices to help them be better retailers.”

The new website also emphasizes another differentiator of Celerant which is the relationships the company develops with their firearm retailers, industry partners and team of 180+ employees. With a new leadership page, extensive partner pages, a company culture page that features team photos, testimonials, and much more, visitors can learn more about what it’s like to work with Celerant.

To learn more about Celerant, please visit the new website at For retailers looking for ongoing educational content to help expand your business through technology, subscribe to Celerant’s Retail Roundup blog: