Dealers can easily expand product lines and offer an ‘endless aisle’ of merchandise– both in-store and online

Celerant Technology, the #1 provider of retail software for the firearm’s industry, announced today a partnership with Crow Shooting Supply, a nationally-recognized distributor of firearms, ammunition and shooting accessories. Through the new integration, dealers can streamline their ordering process and offer more products without stocking the merchandise.

“The Crow Shooting Supply team is very excited about this partnership with Celerant as we continue our mission of frictionless partnership,” stated Shawn McGuire, Sr. Director of Sales and Brand Manager of Crow Shooting Supply. “We know that retailers in our industry struggle with many issues every day, including inventory management. We are proud to be part of the procurement solution and look forward to providing our partners with impeccable service, on thousands of products, at a fair price. Most importantly, we look forward to long term partnership with retailers where their success is what we measure our success by.”

Save time and streamline replenishment

Gun shops looking to streamline store supply can integrate with Crow Shooting Supply using Celerant’s point of sale software. This integration makes it easy for dealers to access and import 10,000+ leading products from over 80 industry-leading manufacturers. Not only can dealers accomplish this directly from within the retail software, it helps them quickly build their product database and eliminate errors associated with manual data entry.

After importing products, dealers can then place orders electronically with Crow Shooting Supply. Purchase orders can be easily created, and sent from the retail software directly to the distributor for replenishment. From there, dealers can chose to let the software help even further by setting up minimum and maximum levels to automate the process for products based on pre-set thresholds. The option to automate ordering enables dealers to save time, and more importantly, keep shelves stocked with the products they need, exactly when they need them.

Offer an ‘endless aisle’ of products, in-store and online

Dealers can access all products Crow Shooting Supply has in stock in their warehouse, and instantly make them available for sale in their store or website. Celerant’s eCommerce platform and store kiosks can automatically pull and display Crow’s products feeds, along with product descriptions, images, and available stock levels. After a customer places an order, the order is routed to Crow Shooting Supply for fulfillment. Online orders can be drop shipped either direct to the consumer’s home or to a local FFL pre-selected by the customer on the website. In-store kiosk orders can be drop shipped direct to the customer for accessories or back to the dealer’s store for firearms. Dealers can capture more sales in store and online, by offering more products, without even stocking the merchandise.

“These days, retailers across all industries need to do more with less, which can be a real challenge for independently owned-dealers,” stated Ian Goldman, President and CEO of Celerant. “Embracing technology and learning how to use it to make your business more efficient saves your team time and eliminates manual tasks. Our new integration with Crow Shooting Supply is now another way we are helping our dealers do exactly that.”

Available immediately, dealers can take advantage of Celerant’s integrations to Crow Shooting Supply. Please visit www.celerant.com/crow-shooting-supply to learn more.

Attending SHOT Show in January? Stop by booth #42502 to see Celerant’s retail software in action and learn how you can streamline your firearms business.