Friday, March 22, 2024

GSM Outdoors Partners with Bucca Brand

GSM Outdoors is excited to announce their new partnership with Bucca Brand, maker of the Bull Shad. This collaboration will introduce a new wave of anglers to the custom resin swimbaits that Mike Bucca has become known for.

“We are super excited about our new partnership with GSM Outdoors,” says Bucca Brand owner, Mike Bucca. “The swimbait market has grown leaps and bounds from when I began making swimbaits, and this new venture with GSM gives us the opportunity to move further into the mainstream. I see this as an excellent opportunity to continue to introduce more anglers at all levels of fishing to hard swimbaits.”

“Our Baby Bull Shad and Gill have been instrumental in helping new generations of anglers experience a bigger and more consistent bite at a price that is super affordable,” says Bucca. “Now, as we move into the future with GSM and our ABS line, we have a renewed sense of energy and commitment to the fishing community. For our loyal customers, nothing has changed here at Bull Shad. My team and I will continue to make our resin swimbaits in Georgia, while the ABS ‘Bucca Brand’ through GSM will allow us to reach the everyday fisherman.”

Crispin Powley, GSM Senior VP of Fishing, shares Bucca’s excitement. “I’ve known Mike Bucca for 20 years and I’ve personally caught some of my biggest bass on his creations,” says Powley. “To say I’m a fan is an understatement. We have every intention of utilizing his talent and pairing it with our world-class manufacturing to offer anglers quality baits that deliver premium performance at a price they consider a value.”

For more information on Bucca Brand, find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email Or, if you’d like to check out the entire family of GSM brands, please visit