Wiley X, a leader in premium protective eyewear for outdoor, tactical, and shooting sports markets, has expanded its national sales representation with the addition of two new rep groups and an expanded territory for a legacy partner. These moves strengthen Wiley X’s ability to support retailers across key regions and deepen its presence in strategic markets nationwide.

Brandywine River Reps, Inc. has been appointed to represent the Northeast, including the Mid-Atlantic and New England regions. With more than 40 years of combined experience in the outdoor and shooting sports industries, Brandywine delivers high-quality, specialty brands to retailers across one of the country’s most competitive markets. Principal Andy Molter and agent Alex Dorris bring a deep understanding of regional trends and a proven track record of success.

Odle Sales, a legacy Wiley X partner, has expanded its territory to include the Western U.S., Rockies, and TALO regions (Texas, Arkansas, Louisiana, Oklahoma), in addition to its existing presence in the Midwest. With a reputation as a best-in-class business consultant and a team that includes a dedicated law enforcement unit, Odle Sales brings unmatched market knowledge and distribution support across all channels.

Praelia Group will now represent Wiley X in the Southeast. Led by Industry veteran Buck Rowlee, the team brings decades of experience and a passion for connecting premium outdoor products with top-tier retailers. Known for his dynamic personality and in-depth sunglasses expertise, Rowlee brings fresh energy and insight to Wiley X’s continued growth in the Southeast.

“This expansion marks an exciting step forward for Wiley X,” said Seth Quackenbush, Director of Outdoor Sales at Wiley X. “By aligning with Brandywine, Praelia Group, and the expanded Odle team, we’re bringing experienced boots-on-the-ground coverage to our retail partners across the country. Each group offers deep regional expertise and strong relationships that will help us better serve our dealers and reach new audiences in the outdoor, tactical, and law enforcement spaces.”

Retailers interested in carrying Wiley X eyewear can reach out to outdoor@wileyx.com for more information.

About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.