Celerant’s FFL retail software integrates with AmChar to streamline order replenishment; and offer in store kiosks and eCommerce with AmChar’s products

Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, announces a new partnership and integration with AmChar Wholesale, one of the largest shooting sports and law enforcement distributors in the United States. The integration seamlessly connects Celerant’s ATF-compliant point of sale, in store kiosks and eCommerce platform with AmChar, enabling dealers to import product catalogs, streamline inventory replenishment, and offer more products in store and online with less effort.

"Celerant is a state-of-the-art retail software that offers the features our dealers need to run their businesses more efficiently,” stated Tony Dichario, CEO at AmChar Wholesale. “By integrating with Celerant, dealers can import our catalog to ensure they have the most recent product data, streamline the reordering process, access our data feeds for in-store kiosks and sell our available merchandise without having to stock the extra inventory.”

Streamline Inventory Replenishment with AmChar Wholesale

AmChar Wholesale offers a large selection of firearms, ammo, optics, safes, law enforcement items, hunting gear, supplies, and more- from over 200 brands, including Glock, Smith & Wesson, Ruger, Sig Sauer, Beretta USA, Savage Arms, Mossberg and Springfield Armory. Through Celerant’s point of sale, dealers can browse and import products from AmChar’s catalog individually or in bulk- allowing them to build their retail database without manual entry, saving time and eliminating error. The point of sale also allows dealers to manage inventory and send purchase orders to AmChar to replenish stock. Dealers have the option to automate reordering by setting minimum/maximum stock levels for “fast movers”; this ensures store shelves are always stocked with the items customers want, without overstocking.

Offer More Products from AmChar Wholesale in Store and Online
Firearm dealers can leverage Celerant’s integration with AmChar to carry more products in store and online. Celerant’s in store kiosks and eCommerce platform can pull and display AmChar’s data feeds, which consists of product names, descriptions, images and stock levels. This allows dealers to offer virtually any product as soon as it becomes available; as well as launch an eCommerce site complete with AmChar products much faster.

"To be competitive, it’s vital for dealers to lean on their suppliers, and take advantage of all their services,” stated Ian Goldman, President and CEO of Celerant Technology. “AmChar covers a large selection of outdoor sportsman and law enforcement merchandise, and our integration provides dealers with the technology they need to carry more of their products both in store and online with less effort, in order to be more competitive.”

Celerant offers two FFL retail solutions– Cumulus Retail™, a cost-effective, SaaS solution for smaller dealers; and Stratus Enterprise™, a comprehensive solution with advanced functionality. Both solutions integrate with AmChar Wholesale. To learn more, please visit www.celerant.com/amchar.