Friday, November 17, 2023

HeadHunters NW Bonus Podcast Episode Features Meprolight’s Bill Yerby

HeadHunters NW, the leading executive recruiting firm specializing in talent acquisition for the international small arms, shooting sports, and defense industries, presents an exclusive bonus episode of the HeadHunters NW Podcast. Hosted by Shaylene Keiner, President of HeadHunters NW, this segment delves into the professional journey of Meprolight USA’s General Manager and VP of Sales and Marketing, Bill Yerby, highlighting his expertise as a leader in consumer products and the distinctive qualities that define the Meprolight brand.

Keiner says, “Bill possesses a strategic vision at the highest level and is an authority in expanding consumer product brands. His diverse professional background spans California surfing, winter sports, sporting apparel, eyewear, optics, and now, Meprolight USA’s product line. This episode offers unique insights into a distinguished leader and an influential brand in our space.”

Meprolight Ltd., an Israeli-owned manufacturer, operates around the clock to supply the Israeli Defense Forces (IDF) and law enforcement agencies globally and commercial customers with cutting-edge sights for pistols, rifles, and shotguns. Yerby emphasizes, “I’ve collaborated with some of the industry’s finest minds and managers, and I take pride in working for a manufacturer that prioritizes high-quality materials, craftsmanship, and people.”

Yerby reveals a unique aspect of Meprolight, stating, “Many people are unaware that at the age of 18, everyone in Israel joins the IDF. As our children and families rely on Meprolight products in the military field, their success is personal. If our optics fail, we fail, and the life lost is one of our own.” Putting that reality into perspective is why “Our commitment to product quality control surpasses mil-spec requirements. Everything is manufactured under the strictest tolerances at our headquarters in Israel, and our success lies in equipping people with the best optics by merging American design with Israeli influence.”

Meprolight USA Seeking Director of Sales

Under Yerby’s leadership, Meprolight has experienced remarkable growth in the U.S. Keiner stated, “The success has been so substantial that Meprolight USA is actively seeking a Director of Sales.”

“We are expanding our dynamic team daily,” Yerby explained. “This comprehensive role demands an entrepreneurial mindset, an optical background, and experience collaborating with distributors, national accounts, specialty dealers, and buy groups. As the brand continues to thrive in the U.S., we aim to empower our managers as future leaders. A self-initiating attitude is imperative for this remote position.”

For more details on the Meprolight Director of Sales position, visit

New Meprolight Products

Meprolight is set to unveil an array of new products and optics enhancements at the 2024 SHOT Show. The lineup includes multiple products in development for years, an expansion of pistol and rifle red dot sights, and more. Yerby concludes, “The influx of new shooters in the marketplace is positive, and successful businesses recognize that now is the time to invest in product development and marketing. This is precisely what Meprolight is doing.”

HeadHunters NW Video Podcast

“Please share the podcast with folks you know and people you think should consider working in our great community of freedom-loving, gun-carrying Americans,” Keiner added.

For information about HeadHunters NW, visit HeadHuntersNW. com. Follow on social media at LinkedIn, Facebook, and Instagram.