Friday, June 28, 2024


It’s summer, and vacations are being planned worldwide. In fact, according to Brian Kelly, founder & CEO of The Points Guy, a website that tracks travel trends, “The travel industry is gearing up for 2024 to be the busiest year for travel ever.” Unfortunately, when travelers pack their bags, one item is often overlooked that can significantly enhance their travels - a quality binocular. A lightweight binocular is a must-have for wildlife viewing and birdwatching, closely examining far-off landscape features, and watching a sporting event. And none fit the bill better than GPO USA’s high-quality, affordably priced PASSION™ SD lineup.

“At GPO USA, our goal has always been to produce high-quality optics that give the consumer the best value possible for their hard-earned dollars,” said Mike Jensen, GPO USA owner and CEO. “As a part of the esteemed PASSION™ series – which also includes the PASSION™ ED and PASSION™ HD lineups – the PASSION™ SD series embodies the essence of high-resolution, high-transmission optics in a small, lightweight package that’s great for everyday use, are easy to pack in your luggage or daypack, yet come in at a price anyone can afford.”

The PASSION™ SD line includes six different models – the PASSION™ 8x26 SD and 10x26 SD, PASSION™ 8x34 SD and 10x34 SD, and PASSION™ 8x42 SD and 10x42 SD. The PASSION™ 8x26 SD and 10x26 SD are the most compact units of the six available models, measuring just 4.6 inches and weighing a mere 11.4 oz., or 4.7 inches and 11.6 oz., respectively. The PASSION™ 8x34 SD and 10x34 SD measure 5.1 inches long and weigh 16.07 oz., and 5.0 inches long and weigh 17.02 oz., respectively, while the PASSION™ 8x42 SD and 10x42 SD both measure 5.7 inches long and weigh 24 oz.

All PASSION™ SD binoculars feature a durable magnesium micro-bridge body, aluminum adjustable eyecups for customized comfort, and GPObright™ high transmission coatings on every glass surface to deliver a vivid and immersive viewing experience. They come with an instruction manual, cleaning cloth, hard case, neoprene neck strap, and objective and ocular covers. All GPO binoculars, including the PASSION™ SD line, are backed by GPO’s best-in-the-business Spectacular Lifetime Warranty™. MSRP for the PASSION™ 8x26 SD and 10x26 SD is $319.99, the MSRP for the PASSION™ 8x34 SD and 10x34 SD is $399.99, and the MSRP for the PASSION™ 8x42 SD and 10x42 SD is $419.99. They’re available from GPO USA dealers nationwide, as well as on the company’s website,, where you can find information about the company’s entire line of high-quality, affordable riflescopes, binoculars, laser rangefinders, accessories, and much more.

Be sure to pack your GPO PASSION SD binocular to ensure you don’t miss anything on your next trip.