Dealer Wire

Sierra Trading Post Announces Product from Columbia Sportswear, Teva and SmartWool

Cheyenne, WY -- Sierra Trading Post, an online staple for great deals on great brands, recently partnered with brand-name makers Columbia Sportswear, Teva and SmartWool to expand its 2012 closeouts collection.

"Columbia, Teva and SmartWool are some of our most sought-after brands. We're excited to offer our deal-driven customers the best selection of high-performance apparel in company history, with more on the way," says Jeremiah Mackmiller, general merchandise manager for Sierra Trading Post.

Adding to its already robust offering of apparel, gear and footwear, Sierra Trading Post's new arrivals include outerwear, winter boots and active apparel for the whole family as well as tents, sleeping bags and other gear.

"In this post-holiday climate, shoppers are looking to save money and shop a wide selection of product," says Dakota Waide, multichannel merchandising manager for Sierra Trading Post. "That's exactly what they're going to find at Sierra Trading Post as we kick off 2012."

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering "Great Deals. Great Brands." Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and offers customers 35-70% savings every day. Sierra Trading Post partners with more than 2,000 brand-name vendors; nearly 1,000 of those are outdoor brands. Founded in 1986, Sierra Trading Post has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, men's clothing, women's clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.