We've all heard the saying: "The early bird gets the worm." The same holds true when planning for a successful SHOT Show. With the second half of 2026 already here, the 2027 SHOT Show will be here before we know it.
As an NSSF® member, you're receiving this reminder before it's shared more broadly, giving you a head start on securing your travel plans.
Booking your hotel early is one of the easiest ways to maximize your investment in SHOT Week®. In partnership with onPeak, we've secured discounted rates at official SHOT Show hotels, many within walking distance — or directly connected — to The Venetian Expo and Caesars Forum. Reserving early not only gives you access to the best selection and pricing, but also lets you take advantage of the convenient "book now, pay later" option.
Jimmy Hyman, Vice President and General Manager of Green Top Sporting Goods, has attended the past 12 SHOT Shows and books his team's hotel before leaving Las Vegas each year: "Before we leave Las Vegas, I make our reservations at The Venetian. By booking a year out, we lock in a better rate."
Booking now can also help you secure better airfare and budget more accurately for the trip. With the official hotel block selling out each year, planning ahead gives you the best selection, the best rates and one less thing to worry about.
The 2027 SHOT Show takes place Jan. 19–22. Reserve your hotel early and set your team up for a successful week in Las Vegas.