Dealer Wire

Umarex Ready for SHOT 2026

Umarex USA is excited to showcase its new products for dealers at the 2026 SHOT Show in Las Vegas.

Under the Prepared 2 Protect® brand, Umarex USA will be showing an expanded lineup of less-lethal products including the new Secure 68P to Core Defense ammo to a debuting line of pepper sprays. P2P provides retailers the ability to reach those looking for self-defense products but are hesitant to own a firearm.

Thanks to the success of the NitroAir-powered Komplete, Umarex Airguns is increasing the number of small-game hunting rifles that do not require a high-pressure air compressor. A new .25 caliber offering along with an air archery option will join the NitroAir lineup. These innovative products make it easy to sell high-powered airgunning to those unfamiliar with the sport.

Umarex USA will also have new officially licensed replicas designed for recreational target shooting, plinking and consumer practice. These BB, pellet and airsoft models provide the opportunity to train with replicas of traditional firearms for a fraction of the cost and without having to fill out transfer forms.

Please visit booth 12472 or schedule a meeting with one of our sales representatives through Schooler Outdoor Marketing, North Country Marketing, Mountain States Sports Marketing or Coonhound Sales and Marketing.

For more information, visit UmarexUSA.info.