|
New integration supports store replenishment and eCommerce drop shipping for large, high-ticket feeding equipment without the need to stock it
Celerant Technology, a leading provider of innovative retail solutions and a preferred software provider of the National Shooting Sports Foundation (NSSF), announced a new partnership with American Feeder, a supplier of outdoor feeding equipment for deer, fish, and game management. This new integration enables Celerant’s clients- especially those in the hunting and fishing markets- to offer large, in-demand feeders through both their store and eCommerce channels without having to keep inventory on hand.
These feeding systems are high-ticket items for serious hunters. They can occupy substantial floor space, making them difficult for retailers to carry. However, they are essential for reaching hunters and anglers with more disposable income.
"This partnership with Celerant streamlines our ordering process and allows retailers to offer our feeding equipment to customers more efficiently," stated Matt Swainbank, Sales Manager at American Feeder. "By integrating our product line directly into retailers' systems, we're helping them serve more customers while eliminating the hassle of managing additional inventory.”
A Smarter Way to Offer Specialized Hunting Gear
The integration delivers core capabilities that help retailers meet demand for niche, large-ticket items without traditional overhead, including:
This provides a scalable way to offer gear ranging from basic gravity feeders to advanced timed feeders- ideal for full-line hunting and outdoor stores that want to serve serious hunters and landowners.
“We look for partnerships that make it easier for our retailers to say ‘yes’ to customer requests without adding operational burden,” said Michele Salerno, CGO of Celerant. “The American Feeder integration does just that- whether a customer walks into the store or shops online, our retailers can fulfill the order on the spot, without stocking the item. It’s a win-win for retailers and their customers.”
Learn More
The American Feeder integration is now available to Celerant retail clients. Learn more by visiting: http://www.celerant.com/AmericanFeeder.
About American Feeder
American Feeder provides outdoor fish and game feeding equipment for livestock management and outdoor enthusiasts. Their product line includes block feeders, outdoor feeding systems, and specialized equipment for fish and game feeding applications. For more information, visit www.american-feeder.com.
About Celerant Technology
Since 1999, Celerant has supported the archery and outdoor sports industries with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA, and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.