Die Free Co. and RSR Group launched a dealer-exclusive merchandising program running through December 31, 2026. Dealers purchasing qualifying DFCO products—Dos Boot, Kung Fu Grip, and Tiger Claw—receive complimentary branded countertop displays designed to increase accessory sales.
Charter Arms® is now providing dealers and partners with a Revolver vs. Semi-Automatic Pros & Cons Shelf Talker. This is designed to help consumers and store clerks guide their customers to the correct firearm based on their individual needs.
Mission First Tactical (MFT) is pleased to announce they are now offering merchandised holster displays including their most popular holster offerings. The new MFT free-standing holster display is easy to install and features their most popular state-of-the-art holster models.
Meprolight® helps encourage add-on sales with an eye-appealing interactive counter display that catches your customer’s attention and gives them a hands-on chance to see for themselves how Meprolight® sights improve target acquisition over regular sights.
For shoppers, if the products in a non-merchandised aisle are not top of mind, they will pass by without even a glance. So like a neon sign along a dark interstate, these new Pro Shop Upgrade endcaps and in-line aisle assortments from Real Avid deliver a powerful one-two sales punch.