Friday, October 2, 2026
PRADCO Outdoor Brands has acquired Kent Outdoors, a portfolio of watersports and marine safety brands established in 1959, including HO Sports, Hyperlite, BOTE, O'Brien, Connelly, Liquid Force, Onyx, and others. Kent's leadership team, including President CJ Vlahovich, will remain in place as PRADCO supports product development and future acquisitions.
