FRIDAY, DECEMBER 12, 2025   |   SUBSCRIBE

Editor's Note
The Outdoor Wire Digital Network will begin its annual holiday break this Friday, December 19, which will be our final day of publication for 2025. We will be back on our regular distribution schedule starting Monday, January 5, 2026. Please note that releases received after 2p.m. Eastern Time on Thursday, December 18, are not guaranteed to make Friday’s editions—including The Dealer Wire.
CONSUMER PROMOS
Time is running out to score the biggest savings of the season from Taurus®, Heritage® Manufacturing, and Rossi®. With less than 10 days remaining, customers can still take advantage of an exciting lineup of Q4 rebates.
Industry Update
The Second Amendment Foundation (SAF) and its partners have filed an amicus brief with the U.S. Supreme Court urging the Court to grant certiorari in Gardner v. Maryland, a case challenging Maryland's refusal to honor firearm carry permits issued by other states.

Wednesday afternoon in the U.S. District Court for the Southern District of Florida, the St. Lucie County State Attorney’s Office and the Sheriff of St. Lucie County, representing the State of Florida, reached a settlement with Gun Owners Foundation and Gun Owners of America in GOA v. Del Toro. The lawsuit, filed in August 2024, challenged Florida’s open carry ban.
Camfour, Inc. will host a retailer-focused webinar on Tuesday, December 16th titled ‘NFA 2026: Zero Tax, Higher Demand.’ The event will outline the major industry changes taking effect in January and what they mean for dealers.
NSSF® is encouraged and supports the Office of the Comptroller of the Currency’s (OCC) preliminary findings after reviewing large banks’ debanking activities. The OCC report revealed what the firearm industry has known, and experienced, for years. Large banks systematically “made inappropriate distinctions” of lawful businesses, including those against firearm-related businesses, to restrict access to banking services.

Tuesday night, Eileen Higgins was elected as the City of Miami’s next mayor. Higgins, a long-time opponent of Second Amendment rights, brings to City Hall an anti-gun record that has drawn scrutiny from Florida's gun owners.
WOOX announces they have been nominated for the 2026 Gundies Award in “The Most Innovative Brand of the Year” category. Voting is now officially open.
Jobs, Jobs, Jobs
The Rocky Mountain Elk Foundation has a career opportunity to help grow our mission to ensure the future of elk, other wildlife, their habitat and our hunting heritage. RMEF seeks a state advocacy manager to represent the organization regarding state legislation, wildlife commission issues and coordination with staff and volunteers.

Davidson's, a distributor in the outdoors space, is seeking a dynamic Director of Regional Managers to lead their outside sales team, drive strategic growth, and strengthen relationships with key partners and clients.
The Scholastic Shooting Sports Foundation (SSSF) is seeking a highly motivated individual to assume the role of Programs Manager for the Scholastic Action Shooting Program (SASP). The successful candidate will be responsible for growing and supporting SASP member teams.
Pass It On – Outdoor Mentors is now accepting applications for a Regional Director, a key leadership role that will help expand our fundraising efforts and deepen our mission impact across the Midwest.

Newsstand, Radio & TV
Cabin fever already? MyOutdoorTV has the cure with fresh hunting, fishing, and outdoor adventure shows with new seasons now available at MyOutdoorTV.com. Subscribe now to kick off a free trial and gain access to the largest, exclusively curated outdoor lifestyle programming available at MyOutdoorTV.com.
MyOutdoorTV (MOTV) announced that additional seasons from the legendary Bill Dance: Bill Dance Outdoors and Bill Dance Saltwater, are now available for streaming, bringing a wealth of educational and entertaining content to fishing enthusiasts everywhere.
Firearms News has released its December issue featuring a cover story by Patrick Sweeney on Benelli’s 922(r)-Compliant M4 EXT Shotgun. Sweeney provides an in-depth review of this highly anticipated shotgun, offering readers critical insights and performance analysis.
Now Shipping
SIGHTRON announces the long awaited S6 10-60x56 ED Field Target riflescope is now shipping. The S6 field target scope is premium choice for airgun, small caliber field target and benchrest shooters.
Product News
TAG Precision announces the release of its new RMR Adapter Plate for the Kimber 2K11 and 1911. Manufactured in Dallas, Texas from American-made 4140 steel and finished in QPQ Black Nitride, this adapter plate provides a durable, reliable mounting solution for RMR-pattern optics.
Davidson’s announces their latest exclusive firearm produced in collaboration with Ruger. This Ruger RXM is now produced with a flat dark earth slide finish and a Magpul® FDE frame, exclusively available at Davidson’s and GalleryofGuns.com.
ZeroTech Optics announces the release of its newest additions to the acclaimed Vengeance series — the Vengeance 6-24x50 SFP Riflescope with R3 Reticle and the Vengeance 6-24x50 SFP Riflescope with R3 Illuminated Reticle (IR).
Sierra Bullets announces its 2026 new product lineup. Beginning in early 2026, all new products will be available at stocking dealers, major retail sporting goods stores, their websites and www.SierraBullets.com. To purchase new products at a dealer near you, visit the dealer locator at Sierra Dealers.
EAA Corp & Girsan, in collaboration with TALO Distributors, present the latest Negotiator MC1911, now chambered in the highly sought-after .38 Super caliber. Continuing the success of the .45 ACP and 10mm models, the .38 Super is sold exclusively through TALO Distributors.
Hodgdon Powder Company, The Gunpowder People, announced the release of the 2026 Hodgdon Annual Manual. This reloading manual features data for Hodgdon, Accurate Powder, IMR, Ramshot and Winchester Smokeless Propellants.
DeSantis Gunhide® introduces their latest hunting holster, the Wild Hog™ Premium #231. The fully ambidextrous Wild Hog™ Premium Field and Range Holster was designed to be worn either cross-draw or strong side with a forward cant.
Browning Trail Cameras has released its 2025 Holiday Gift Guide, offering shoppers straightforward direction as they search for meaningful gifts for hunters, wildlife enthusiasts, rural property owners, and land managers.
WOOX announces the introduction of WOOX 1913 Compatible Stocks; engineered for firearms that feature a rear 1913 receiver interface, such as MP5-style platforms and other modern tactical firearms.
Henry Repeating Arms has launched a new product from its performance-oriented Special Products Division called the SPD PREDATOR – the most accurate lever-action rifle ever built and the only one backed by a three-shot sub-MOA guarantee from the factory.
Steiner Optics announces the ATLAS (Advanced Tactical Laser Aiming System) is now available to military, law enforcement, professional security teams, and for the consumer market. The ATLAS features a five-emitter system—including a visible laser, near-infrared (NIR) laser, long-range VCSEL illuminator, and two NIR LED illuminators
Safariland® announces new fits for GLOCK Gen 6 G17, G19 and G45 handguns. Ballast®, SafariVault®, Solis® and 6000 series holsters are available now for the Gen 6 G19, G45 and G17. For EDC and IWB carry, Incog-X®, Schema®, Species® and Gravity® holsters provide a variety of secure fit options.
Barnes Bullets announces its 2026 new product lineup. Beginning in early 2026, all new products will be available at independent dealers, major retail sporting goods stores, farm and home stores and their websites. Visit www.BarnesBullets.com to purchase new products, or find a dealer near you.
Whitewater’s new Merino Wool Half-Fingered Glove is getting traction for being outstanding handwear for anglers who demand warmth and comfort without sacrificing dexterity or sensitivity.
Chiappa Firearms will open 2026 with the introduction of a new L-Frame Rhino chambered in .44 Remington Magnum. The .44 Magnum 60DS lineup will be available in three finishes: Black, White Nickel, and Gold PVD.
Ranges
WATCHTOWER Defense announced the launch of its new Range Rewards Program, created to make shooting ranges premier destinations for firearm enthusiasts while offering range owners exclusive opportunities to experience and showcase the quality of WATCHTOWER firearms.
Shows
Taurus Holdings, encompassing the Taurus®, Heritage Mfg.®, and Rossi USA® brands, announces its participation in the 2026 Camfour Dealer Show, scheduled for January 10–11, 2026, in Fort Worth, Texas.
 

Banking giant and CEO of JPMorgan Chase Jamie Dimon made claims over the weekend that his bank doesn’t “debank” or politically-discriminate against account holders.

That claim is simply untrue. And NSSF has the receipts.

Dimon appeared on Fox News’s “Sunday Morning Futures,” with Maria Bartiromo to address claims by former U.S. Rep. Devin Nunes (R-Calif.), who now serves as the chief executive of Trump Media. Nunes explained that despite Dimon’s claims that they don’t debank entities for political reasons, Trump Media was a political target under the Biden administration.

“People have to grow up here, OK, and stop making up things and stuff like that,” Dimon said, according to The Hill, adding “I can’t talk about an individual account. We do not … debank people for religious or political affiliations.”

Dimon then attempted to qualify his statement, explaining, “We debank people who are Democrats. We debank people who are Republicans. We have debanked different religious folks. Never was that for that reason.”

But that’s not true. And you don’t have to take my word for it. You can take Dimon’s own words for it.

The Receipts

Dimon testified at a Congressional hearing and stated under oath in 2021 that JPMorgan Chase would not lend to manufacturers of Modern Sporting Rifles (MSRs). “We do not finance the manufacture of military-style weapons for civilian use,” Dimon said at the time using a gun control trope to describe MSRs.

It didn’t end there. Just two years ago, JPMorgan Chase was caught red-handed using their financial might to pressure the financial software company Intuit into preventing firearm businesses from using their payment services. The revelation came to light after several businesses told U.S. Sen. Ted Cruz (R-Texas) of Intuit abandoning them, only to have Intuit tell the senator they made the move after JPMorgan Chase, along with Bank of America, told them to prohibit gun manufacturers and sellers from using Intuit’s QuickBooks software.

The decision to debank firearm businesses was not an issue of credit worthiness or sustainable business models. It was all political. And intentional.

JPMorgan Chase chose to bend to political pressure that started with Operation Choke Point, former President Barack Obama’s plan, along with U.S. Attorney General Eric Holder and the Federal Deposit Insurance Corporation (FDIC), to squeeze out firearm-related businesses and other politically disfavored industries by classifying them as “high risk” or “reputational risk.” Congress ended Operation Choke Point, but the practice was privatized and continued unabated.

Dimon admitted as much when he testified in 2021. The decision to withhold banking services to firearm-related businesses was a political decision. MSRs are legal products. They are the most popular selling centerfire rifle in America with over 30 million in circulation today. To put that in perspective, that’s more rifles in circulation than there are Ford F-150s on the road today, the most popular selling pick-up truck in America.

Talk is Cheap

Still, Dimon tried to equivocate. He said he wants banking reform, just like President Donald Trump said he’d bring, and is bringing.

“I want to change these rules. I actually applaud the Trump administration, who’s trying to say that debanking is bad and we should change the rules,” Dimon told Bartiromo, according to The Hill. “Well, damn it, I have been asking to change the rules now for 15 years. So change the rules.”

The rules are changing. And there’s nothing stopping Dimon from changing how JPMorgan Chase does business. NSSF applauded the Trump administration’s Executive Order ending “woke” banking discrimination, signed in August. NSSF also supported the Office of the Comptroller of the Currency (OCC) announcement of new actions to eliminate politicized or unlawful debanking in the federal baking systems.

“The OCC is taking steps to end the weaponization of the financial system,” said Comptroller of the Currency Jonathan V. Gould in a news release. “We are working to root out bank activities that unlawfully debank or discriminate against customers on the basis of political or religious beliefs, or lawful business activities. If and when the OCC identifies such activity, it will take action to end it.”

Earlier this year, the OCC removed references to reputation risk from its handbooks and guidance documents and it will soon propose a rule removing these same references from its regulations.

Dimon has been vocal to deny JPMorgan Chase debanks entities for political reasons, despite his own testimony and evidence proving he does. And while he claims he wants banking reform, he’s suspiciously silent when it comes to Congressional efforts to make those changes into law.

Dimon could come out in support of U.S. Senate Banking Committee Chairman Tim Scott’s (R-S.C.) Financial Integrity and Regulation Management (FIRM) Act, S. 875, which is supported by NSSF and has already passed favorably from the Senate Banking Committee. That bill has a companion in the U.S. House of Representatives, sponsored by U.S. Rep. Andy Barr (R-Ky.), introduced under the same title as H.R. 2702, which has also passed favorably from the House Financial Services Committee.

Dimon could also support bills that NSSF agrees will help end banking discrimination against the firearm industry. NSSF continues to support Congressional efforts to codify protections against banking discrimination by the Fair Access to Banking Act, introduced in the Senate by Sen. Kevin Cramer (R-N.D.) as S. 401 and in the House by Rep. Barr (R-Ky.) as H.R. 987, as well as the Firearm Industry Nondiscrimination (FIND) Act, introduced in the House by Rep. Jack Bergman (R-Mich.) as H.R. 45 and the Senate by Sen. Steve Daines (R-Mont.) as S. 137.

Further, NSSF was successful in passing the FIND Act in 11 states, which prohibits state agencies and local government entities from entering into taxpayer-funded contracts with corporations that discriminate against members of the firearm industry.

Dimon needs to do better. A banking CEO can’t expect to go on television and claim his corporate bank doesn’t discriminate when there’s so much evidence it does, and he has testified under oath to that fact.

NSSF calls upon Dimon to publicly renounce his bank’s antigun policy that he testified to under oath before Congress. Talk is cheap, Mr. Dimon. Time to walk the talk.

— Larry Keane 
 
Lawrence G. Keane is the Senior Vice President and General Counsel for NSSF, The Firearm Industry Trade Association.
 
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