As sustained consumer demand sets records, defensive long guns continue to stand out. The August issue of Shooting Industry addresses self-defense long guns, and includes a focus on defensive shotguns.

“A lot of these people don’t really want a gun. What they want is self-protection,” remarks Hyatt Guns’ Larry Hyatt on why customers are coming into his store during this period in “A Hot Commodity: Self-Defense Long Guns.”

In the article, Tim Barker suggests with home protection fears persisting as a significant sales driver to experienced and first-time gun owners alike, dealers can expect a busy second half of 2020.

Doug VanderWoude evaluates the nuances of establishing a membership model in “Membership Drive,” and how it can begin generating profits for a range at the onset. In his evaluation of the sales approach, he ponders: “Most of us don’t put the effort our P&L statement shows we should on selling memberships. Is it because we’re not as comfortable selling memberships as we are firearms?”

Telling signs indicate a resurgence in hunting: SI Editor Jade Moldae reports on ways the pandemic has reignited the segment and how innovation is key for so many new hunters entering the fold. Other notable features include Carolee Anita Boyles’ “Light ’Em Up — Put A Shine On Flashlight Sales,” and Shari LeGate details how Colt Manufacturing Co. is “Rebuilding A Brand” with the help of Senior VP of Commercial Sales Paul Spitale.

Massad Ayoob touches on important considerations for defensive shotgun sales in the Personal Defense Market installment as Americans continue to clamor for home-defense shotguns for self-protection. In the Everyday Marketing column, Mark Kakkuri delivers “Four More Ps Of Marketing” to enhance reopening efforts in the COVID era. He identifies how if a team can successfully persuade a customer of the value your store provides it sets the foundation for long-term success. Make women feel like valuable members of the hunting community by stocking a suitable selection of hunting gear and apparel for her advises Ashley McGee in Arms & The Woman.

August is National Shooting Sports Month! Learn how the month long NSSF initiative gives dealers and ranges a ready-made opportunity to engage with new and lapsed participants during the historically slower summer by promoting “fun over fear” in Industry Link.

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