Friday, August 7, 2020

Scott Lester Joins Davidson’s As Marketing Director

Scott Lester has joined Davidson’s, one of the nation’s premier firearms distributors, as the Director of Marketing. In his new position, Scott will lead the marketing team, which will encompass print, digital, and web design.

Scott joins us from Compass Marketing, Inc., where he served as Executive VP of Sales. In that role he was responsible for all sales, marketing, analytics, and digital activities pertaining to their Fortune 500 clients. Scott also has extensive experience in our industry. He worked for Freedom Group from 2004 to 2011 in the roles of Director of Product Management & Marketing (FGI Accessories & Licensing), and President of Remington Licensing Corporation. From 2002 to 2004 he worked as the Director of Purchasing for Ellett Brothers. Additionally, he has prior experience in the retail side of the sporting goods industry.

“Scott brings a wealth of industry experience and leadership qualities to Davidson’s”, said Bryan Tucker, President & CEO of Davidson’s. “As a firearms industry leader in marketing for our customers we look forward to his team’s initiatives and the fresh excitement Scott will generate”.

Founded in 1932, Davidson’s (http://www.davidsonsinc.com) is one of the nation’s leading firearms and related accessories distributors. Davidson’s central focus is on the customer. Often referred to as the Davidson’s Difference, this passion for unparalleled support serves as the basis for many of Davidson’s service-oriented programs such as Gallery of Guns® (http://www.galleryofguns.com) and the Davidson’s GuaranteeD® Lifetime Replacement Program, which extends to both the dealer and final customer. The Davidson’s Difference is backed by a great team of industry professionals across the United States.