In its recent call for the best new products, HBS Dealer received a record number of entries and has bestowed one of its coveted Golden Hammer awards to Outdoor Edge’s RazorWork utility knife. This awards process marks a continuation of a decade-old tradition of honoring the best-of-the-best of the home improvement industry – from the best home center television commercials back in the early 1980s to Gold Hammer Retailers of the Year in the early 20th century.
According to Ken Clark, editor-in-chief of HBS Dealer, “Our team revived the Golden Hammer Awards in 2019 to bring back the prestige of the award and recognize the high-quality innovation happening all around the hardware and building supply industry.” The editorial staff solicited nominations from across the industry for potential honorees and products that have been launched after May 31, 2020. The following criteria were used to judge each entry:
- Innovation – features, technology, differentiation and benefits;
- Value – Including relative price, consumer relevance, and functional practicality;
- Shelf appeal – clarity of message and overall desirability of the product within its category.
“We are honored to receive this type of recognition,” said Will Morgan, marketing director. “At Outdoor Edge we strive to provide our customers with the most innovative, top-quality knives, and we are proud to receive such a prestigious distinction as the Golden Hammer Award.”
The Golden Hammer Products and Purpose Award presentation will take place on Wednesday, Feb. 1, 2023 from 5:30- 7:00 PM at the Resorts World Las Vegas at the new Las Vegas convention center in Las Vegas, NV.