SHIELD Sights, a pioneer in red-dot sight technology trusted by military, law enforcement, and competitive shooters worldwide, is deepening its commitment to the U.S. market with new leadership and expanded dealer initiatives designed to accelerate growth and strengthen relationships across the American shooting industry.

Founded in the mid-1980s to provide specialist firearms training and equipment to the U.K. Special Forces and British Army, SHIELD has spent nearly four decades designing and manufacturing some of the world’s most trusted red-dot optics. SHIELD Sights continues to build every optic in-house at its new ISO 9001 factory in Crewkerne, England, delivering British-engineered precision and reliability to users in more than 50 countries.

While SHIELD Sights has served the U.S. market since 2012 and collaborated with industry leaders, including Trijicon, Walther, Glock, Smith & Wesson, JP Rifles, and Springfield Armory, 2025 marks a new chapter in the company’s American presence. The appointment of a new U.S. Vice President of Sales, a dedicated national rep group, and match sponsorship underscore SHIELD Sights' growing investment in the American shooting community.

“Our goal isn’t to reintroduce SHIELD Sights to the US. It’s to expand our reach, elevate our service, and ensure that every shooter and dealer in America has access to the innovation, quality, and support that Shield has delivered to elite professionals for decades,” said Seth Fields, VP of US Sales

SHIELD Sights enhanced U.S. strategy includes:

• Expanded dealer support programs featuring SPIF incentives, employee purchase discounts, and marketing initiatives to drive sell-through.
• Comprehensive U.S. inventory ensuring rapid fulfillment and reliability unmatched in the optics industry.
• Lifetime Limited Warranty and a dedicated support team for both dealers and end users.

SHIELD Sights product line continues to set benchmarks in red-dot performance. The company was the first to design compact red-dots for sub-compact pistols with the RMSc and the first to deliver optics capable of co-witnessing with standard-height iron sights. Every optic is designed, manufactured, and assembled in Great Britain, utilizing a now-standardized RMS/RMSc footprint compatible with dozens of pistol platforms and adaptable via low-profile mounting plates.

“SHIELD Sights has never chased trends, we create them. As the U.S. market evolves, we’re doubling down on what we do best, and that's precision engineering, innovation, and genuine partnership with our dealers and shooters.” Said James White, CEO SHIELD Sights

For questions or more information on becoming an Authorized Shield Sights dealer or distributor, please contact the following:

US Commercial Sales: H&G Outdoors info@hgreps.com

US LE/GOV Sales in Midwest & West: Odle Sales https://odlesales.com/contact