Celerant Technology, a leading provider of innovative retail solutions, announced a partnership with Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of the specialty outdoor retail industry. Through an integration with Celerant’s point of sale solution, Grassroots can harness the power of retail data to help independent retailers and manufacturers reach new levels of success.

Celerant’s multi-channel retail solutions offer an integration with Grassroots. Through the integration, retail data is transferred, anonymously, from Celerant’s point of sale database to Grassroots on a daily basis. The data, which includes the retailer’s in store and online sales, on-hand quantities and inventory on-order, is loaded into Grassroots’ data management system, which was developed by The Parable Group.

Powered by Celerant’s retail data and the Parable Group, Grassroots can aggregate and conduct a deep dive analysis of POS data from thousands of retailers in the outdoor industry. Leveraging this data, Grassroots provides a snapshot of the market, including sales trends, inventory turnover and brand performance to help participating retailers make smarter buying decisions, and optimize sales and markdown strategies. The data is segmented into region, brand and other data points- allowing retailers to better understand the brands that are selling, and not selling, in their local market. Grassroots also provides valuable insights to help manufacturers serve their retailers more effectively.

“For Grassroots Outdoor Alliance — like any sector seeking to grow and thrive — the ability to collect performance data from a strong assortment of store owners is essential. On the whole our data initiative Switchback, will allow us to better understand sales trends, to more easily select profitable and relevant product assortments, and to clearly provide a foundation for replicable industry growth,” said Rich Hill, president of Grassroots Outdoor Alliance. “We want to thank Celerant for understanding this, and being a great partner in building the needed connections.”

“Celerant’s integration with Grassroots Outdoors will allow our retail clients to reach new levels of success,” stated Ian Goldman, President and CEO of Celerant Technology. “Through this partnership, participating retailers will receive market insights, enabling them to make better business decisions and gain a huge competitive advantage in the marketplace.”

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For more information, visit www.grassrootsoutdoors.com.