Everest.com, the first online, customer-centric, multi-merchant marketplace for the outdoor recreation community, announces a Favorite Fishing storefront has been added to its online marketplace. Favorite Fishing offers an award-winning line of premium rods and reels priced to appeal to today’s generation of fishers. Products are categorized by user skill level, fishing environment or fish species. To access great deals on tackle and other gear from Favorite Fishing, sign up for Everest.com’s Caliber membership to receive free shipping on all purchases. Become a Caliber member today here.

“Favorite Fishing’s goal is to focus on the future of fishing and introduce new generations to the sport and keep them enthused with an ever-changing line of products, which is why they are a perfect fit for Everest.com and the opportunities our online marketplace offers,” said Vince Lusardi, Chief Customer Officer for Everest.com.

"Our partnership with Everest is yet another way to get that next generation of fishing enthusiasts prepared with the gear they need,” said Winston Tucker, CEO. “Our products are designed for all types of water environments, different species of fish and skill levels. We share the passion of Everest for inspiring the next generation of fishing enthusiasts.”

Everest is a marketplace where merchants list and sell products related to outdoor hunting and shooting sports, fishing gear, adventure and camping equipment, apparel, and footwear, and much more. Over the past year, Everest.com has on-boarded over 1,250 new sellers and are on track to manage $1B+ worth of inventory from its various Everest Certified Sellers. Interested in becoming a seller at Everest.com? Visit the storefront page at https://www.everest.com/storefront