Friday, October 15, 2021

BPI Outdoors promotes Dakota Russell to Bergara Brand Manager

BPI Outdoors / Bergara Rifles is pleased to announce the promotion of Dakota Russell to the position of Brand Manager for its Bergara Division. In this role Dakota will be responsible for all aspects of brand management for Bergara. Included in these duties Russell will be overseeing the creation and management of product and projects that align with the Bergara.

Dakota is a long-time BPI employee, having started in the Customer Service Department in 2013. Over the years he has moved up through the ranks, holding several positions where he has always excelled – including Sale Coordinator, Director of North America OEM Sales for Bergara Barrels, and most recently National Sales Manager.

Nate Treadaway, CEO of BPI stated, “I’ve really enjoyed watching Dakota’s professional development over the last few years. He has a natural eye for the market, is passionate about our products, and is a perfect fit to drive the direction of our Bergara brand for the future.”

Dakota Russell added, “It has been an absolute blessing to be a part of the amazing team at Bergara over the years. We would not be where we are today without our incredible team members and industry partners! I’m so excited to take on this new opportunity and cannot wait to see us take the brand to the next level.”

To learn more about the Bergara products go to