Employment Type: Full-time

Reporting to: Director of eCommerce

Job location: Remote

The ideal candidate for this position has previous eCommerce experience in developing and managing eCommerce shopper objectives, as well as developing, implementing, tracking, and optimizing digital marketing campaigns. The eCommerce Digital Marketing Specialist must be organized and creative with strong technical skills. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This person should express a strong independent drive, but will work collaboratively with the marketing team, other inter-company team members, and vendors to effectively launch campaigns on time and on budget.

Principal Duties and Responsibilities

• Plan and execute all digital marketing, including eCommerce strategy, SEO/SEM, marketing database, email, social media, and digital advertising campaigns
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize ad spend and performance based on the insights
• Brainstorm new and creative brand growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal/external teams to create landing pages and optimize user experience
• Utilize strong, analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Take responsibility and ownership for all associated product databases, including correct and updated product descriptions, imagery, etc.
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies to provide thought leadership and perspective for adoption where appropriate.

Requirements

• Proven working experience in digital marketing
• Highly creative and analytical with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience using ADOBE Illustrator, Photoshop, etc.
• 2+ years’ experience with numerous email marketing and CMS tools
• 2+ years’ experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML and CSS development and constraints
• Ability to extrapolate purchasing data and analysis skills
• Exceptional written and verbal communication skills
• Expert-level understanding of spreadsheet, databases and financial analysis

*Applicants should submit a resume via email to:

tracy@kellyreg.com––Please use ‘eCommerce Digital Marketing Specialist as the subject heading.

About Kelly Brand Management
A division of Kelly Products

Kelly Brand Management (KBM) is a sales, marketing, and business management consultancy delivering strategic sales channel management and e-commerce solutions. With a unique perspective and powerful range of brand development and comprehensive agency access to distribution, brick and mortar, buy group, dealer and e-commerce channels, KBM offers an evolutionally better method, helping customers win more often. For more information, visit their website.